Focus On Broadcast Media Audience Research
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Focus On Broadcast Media Audience Research
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Author :
language : en
Publisher:
Release Date : 1994
Focus On Broadcast Media Audience Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Media And Audiences
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Author : Karen Ross
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-16
Media And Audiences written by Karen Ross and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Social Science categories.
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Handbook On Radio And Television Audience Research
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Author : Graham Mytton
language : en
Publisher:
Release Date : 1999
Handbook On Radio And Television Audience Research written by Graham Mytton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Reaching Audiences Worldwide
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Author : Oliver Zöllner
language : en
Publisher:
Release Date : 2003
Reaching Audiences Worldwide written by Oliver Zöllner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with International broadcasting categories.
Media Research Methods
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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Television Audiences And Cultural Studies
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Author : David Morley
language : en
Publisher: Routledge
Release Date : 2003-09-02
Television Audiences And Cultural Studies written by David Morley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Social Science categories.
Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Critical Readings Media And Audiences
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Author : Virginia Nightingale
language : en
Publisher: Open University Press
Release Date : 2003-12
Critical Readings Media And Audiences written by Virginia Nightingale and has been published by Open University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12 with Social Science categories.
· What next for audience research in the 21st century?
Media Talk
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Author : Ian Hutchby
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2005-12-16
Media Talk written by Ian Hutchby and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-16 with Social Science categories.
Media Talk provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcasters as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as Oprah Winfrey and Ricki Lake, open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools. It is key reading for students on courses in language and the media, media discourse, communication and cultural studies.
Studying Audiences
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Author : Virginia Nightingale
language : en
Publisher: Psychology Press
Release Date : 1996
Studying Audiences written by Virginia Nightingale and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Performing Arts categories.
"A critical overview of two decades of research into the television audience" -- [i].
Audience Research Sourcebook
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Author : Gerald G. Hartshorn
language : en
Publisher:
Release Date : 1991
Audience Research Sourcebook written by Gerald G. Hartshorn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Performing Arts categories.