Food Design In Italy
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Food Design In Italy
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Author : Alberto Bassi
language : en
Publisher: Rizzoli Publications
Release Date : 2017-04-11
Food Design In Italy written by Alberto Bassi and has been published by Rizzoli Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Design categories.
An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, “Eating necessarily involves a creative process. In this sense it lies within the realm of the design profession.” Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item—from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers’ personal habits. Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design.
Food Industry Design Technology And Innovation
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Author : Helmut Traitler
language : en
Publisher: John Wiley & Sons
Release Date : 2014-11-17
Food Industry Design Technology And Innovation written by Helmut Traitler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Technology & Engineering categories.
Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies. Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.
Serial Eater
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Author : Benjamin Stoz
language : en
Publisher: Stichting Kunstboak
Release Date : 2020-09-14
Serial Eater written by Benjamin Stoz and has been published by Stichting Kunstboak this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-14 with categories.
The book Serial Eater dissects 30 years of experimentation and reflection on the 'object' food. Since its development in the 1990s until its actual status, food design analysis helps us to understand how consumption habits and our awareness of the food system have evolved. What type of consumers are we? How do we assess our impact on today's food production and what are we willing to accept on our plates in the future? In an often anxiety-provoking approach to the future of food, food design questions our behavior, desires and doubts as eaters. It also proposes a more entertaining vision of our relationship to food (Italian Futurists, Eat Art, Marti Guixé...), whilst not forgetting its primary objective: nourishing our bodies, eyes and minds. From the origins of food design to current issues in terms of anthropology, jurisdiction and design. Text in English and French.
Food
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Author : Claire Catterall
language : en
Publisher:
Release Date : 1999
Food written by Claire Catterall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Aliments - Aspect social categories.
This book covers a numbers of topics ; the design of basic foodstuffs; food as fashion; the design of restaurants; the future of food; and shopping.
Transdisciplinary Case Studies On Design For Food And Sustainability
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Author : Sonia Massari
language : en
Publisher: Woodhead Publishing
Release Date : 2021-04-25
Transdisciplinary Case Studies On Design For Food And Sustainability written by Sonia Massari and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-25 with Business & Economics categories.
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into six parts, the book begins with the theory behind food and design. The following five sections include several case studies highlighting the different forms and applications of food design, including the use of food design in production and distribution, in food and restaurant businesses, in territory-identity, in social food design, and with regard to post-consumption. Using a case study approach to meet the needs of both academics and practitioners, Transdisciplinary Case Studies on Design for Food and Sustainability includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory. Includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory Considers impacts, use assessments, and scalability assets when presenting projects and case studies Addresses practical problems in food design
Food Design Thinking
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Author : Francesca Zampollo
language : en
Publisher:
Release Date : 2018-12-13
Food Design Thinking written by Francesca Zampollo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Food industry and trade categories.
Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between. Food Design Thinking is a food-specific branch of Design Thinking. Ideated by Dr. Francesca Zampollo, it is the answer to the question "How do I design food?." This book contains the entire Food Design Thinking methodology, with description and worksheets of all its 52 methods. This book is for chefs, bakers, bartenders, designers, event planners, dinner party enthusiasts, food scientists, activists, and world changers who are looking for food creativity tools to generate numerous meaningful and sustainable Food Design ideas. Francesca Zampollo is a Food Design researcher, consultant, keen public speaker, and teacher. Francesca has a Ph.D. in Design Theory applied to Food Design, she is the founder of the Online School of Food Design(c) (onlineschooloffooddesign.org), and in 2012 she started developing the Food Design Thinking methodology. She is the founding editor of the International Journal of Food Design and the founder of the International Food Design Society. Francesca has organized the first, second, and third International Conference on Food Design, and has taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a senior lecturer.
Food Futures
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Author : Gemma Warriner
language : en
Publisher: Promopress
Release Date : 2020-04
Food Futures written by Gemma Warriner and has been published by Promopress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04 with Cooking categories.
This compilation of food design projects illustrates the possibilities new technologies provide to designers and the ways society perceives food.
Food Designing
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Author : Martí Guixé
language : en
Publisher: Corraini Editore
Release Date : 2016-09-27
Food Designing written by Martí Guixé and has been published by Corraini Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-27 with Art categories.
The food art of Marti Guixe.
The Evolution Of Made In Italy
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Author : Vittoria Veronesi
language : en
Publisher: Palgrave Macmillan
Release Date : 2023-01-07
The Evolution Of Made In Italy written by Vittoria Veronesi and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-07 with Business & Economics categories.
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.
Let S Food Design
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Author : Francesca Zampollo
language : en
Publisher:
Release Date : 2016-09-14
Let S Food Design written by Francesca Zampollo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with categories.
"What is Food Design?" and "How do I become a food designer?" These are the two questions people ask me the most, and these are the questions this book answers! A shorter version of the content of this book can be found in the FREE Email Course: FOOD DESIGN 101, in the Online School of Food Design onlineschooloffooddesign.org Whether you want to design dishes, cakes, sandwiches, tacos... whether you want to design restaurants, cafes, food trucks or any other food service or food events... whatever your interest is, Food Design will help you to do it better. This book is for anybody working with food and around the act of eating. This book is for:- all those people curious about Food Design, and who want to understand what it really is- all those who want to become food designers- those who are already food designers but are looking for new insights and inspiration- and those who own or work in a food company and want to start implementing a Food Design process in what they do. Let's Food Design shows you what Food Design is, and who food designers are. It will guide you through the initial steps to become a food designer, and finally, it will equip you with the design skills you need to start your career in Food Design. The content of this book is also an introduction to the Food Design courses in the Online School of Food Design(c), the only provider of online courses to kick start your career in Food Design. So... Let's Food Design! =) Francesca Zampollo, Ph.D