Food Retailing Review
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Online Food Shopping Consumer Perception And Retailers Market Approach Contrasting The Markets Uk And Germany
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Author : Marie von Breitenbuch
language : en
Publisher: GRIN Verlag
Release Date : 2004-12-14
Online Food Shopping Consumer Perception And Retailers Market Approach Contrasting The Markets Uk And Germany written by Marie von Breitenbuch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-14 with Business & Economics categories.
Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Shelf Life
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Author : Kim Humphery
language : en
Publisher: Cambridge University Press
Release Date : 1998-07-27
Shelf Life written by Kim Humphery and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07-27 with Business & Economics categories.
Supermarkets, in all their everyday mundanity, embody something of the enormous complexity of living and consuming in late twentieth century western societies. Shelf Life, first published in 1998, explores the supermarket as a retail space and as an arena of everyday consumption in Australia. It historically situates and critically discusses the everyday food products we buy, the retail environments in which we do so, the attitudes of the retailers who construct such environments, and the diverse ways in which all of us undertake and think about supermarket shopping. Yet this book is more than narrative history. It engages with broader issues of the nature of Australian modernity, the globalisation of retail forms, the connection between consumption and self-autonomy, and the highly gendered nature of retailing and shopping. It interrogates also the work of cultural critics, and questions recent attempts to grasp what it means to consume and to be a 'consumer'.
The Expansion Of Modern Grocery Retailing And Trade In Developing Countries
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Author : Sharad Tandon
language : en
Publisher: DIANE Publishing
Release Date : 2012-10-19
The Expansion Of Modern Grocery Retailing And Trade In Developing Countries written by Sharad Tandon and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-19 with Business & Economics categories.
Food Marketing Review
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Author :
language : en
Publisher:
Release Date : 1986
Food Marketing Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Food industry and trade categories.
Food Retailing Review
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Author :
language : en
Publisher:
Release Date : 1988
Food Retailing Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Food industry and trade categories.
Shopping Down Different Aisles
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Author : Mick Marchington
language : en
Publisher:
Release Date : 1995*
Shopping Down Different Aisles written by Mick Marchington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995* with Food industry and trade categories.
An Empirical Investigation Of Supermarket Differentiation
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Author : Cornelia Obitz
language : en
Publisher: diplom.de
Release Date : 2008-09-23
An Empirical Investigation Of Supermarket Differentiation written by Cornelia Obitz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-23 with Business & Economics categories.
Inhaltsangabe:Abstract: Shopping at supermarkets plays an important role in our all lives. Food consumption increased immensely over the past decades and transferred food retailing into a potential and profitable market especially for big supermarket chains in the UK. However this has been realised not only by a few enterprises, thus food retailing became a challenging and demanding business in a high competitive environment. In correlation with these facts the first question that comes in mind is how can all these supermarkets compete successfully and defend their market position?. It is generally agreed that competitive advantage is necessary for companies to be successful. Mintzberg explains that supermarkets have represented successful generic strategies in the past but they must go beyond this generic strategy and find a way of competing in this business. With this background differentiation turns out as a current problem in the field of food retailing. Above all, plenty of theories of competitive advantage for manufacturers exist but retailing is still a sparely investigated field. Furthermore food retailers in the UK are operating in a high competitive industry more than every other European country and Cox & Brittain describe grocery retailing in the UK as an interesting field of competitive battles. Thus, theories are applied especially to supermarkets in the UK. Hence, this study focuses on the largest supermarket chains in the UK and the role and importance of differentiation in the field of competitive advantage is investigated and questioned. Academic objectives of the dissertation: The objective of this dissertation is to enrich the profound and wide field of competitive advantage with new findings. With the investigation of differentiation in food retailing a so far scarce analysed but complex topic is enlightened. During the exploration of the literature it became apparent that differentiation strategies are only of value for companies when differences between companies or brands add value to customers. Hence, customer perception creates a further main part of the literature review and the research. An empirical study with customers is conducted to highlight the customer perception of differentiation strategies in the UK food retail industry. The aim of the study is to reveal to what dimensions customer perception can influence differentiation strategies. The end result of primary research will rectify whether theory and [...]
Flexible Working In Food Retailing
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Author : Christophe Baret
language : en
Publisher: Routledge
Release Date : 2013-04-15
Flexible Working In Food Retailing written by Christophe Baret and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
This book makes use of a four country research programme, covering France, Germany, Great Britain and Japan. Investigations and interviews at store, company and individual levels paint a picture of working times in the sector and in each of the countries. The volume provides some explanations for national differences as well as the similarities; supply and demand issues, as well as societal and social backgrounds. Large format food retailing is a major force in each country, employing millions in many different situations and conditions. This book suggests opportunities for retailers and employees to better manage their situations.
National Food Review
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Author :
language : en
Publisher:
Release Date : 1978
National Food Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Food industry and trade categories.
Food Retailing And Sustainable Development
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Author : Laure Lavorata
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-24
Food Retailing And Sustainable Development written by Laure Lavorata and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-24 with Business & Economics categories.
This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.