Football Supporters And The Commercialisation Of Football
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Football Supporters And The Commercialisation Of Football
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Author : Peter Kennedy
language : en
Publisher: Routledge
Release Date : 2014-07-16
Football Supporters And The Commercialisation Of Football written by Peter Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Political Science categories.
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Football Supporters And The Commercialisation Of Football
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Author : Peter Kennedy
language : en
Publisher: Routledge
Release Date : 2014-07-16
Football Supporters And The Commercialisation Of Football written by Peter Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Political Science categories.
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
The Changing Face Of The Football Business
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Author : Sean Hamil
language : en
Publisher: Routledge
Release Date : 2013-07-04
The Changing Face Of The Football Business written by Sean Hamil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Sports & Recreation categories.
This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.
The Commercialisation Of Sport
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Author : Trevor Slack
language : en
Publisher: Routledge
Release Date : 2004-03-01
The Commercialisation Of Sport written by Trevor Slack and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-01 with Sports & Recreation categories.
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
Football In Neo Liberal Times
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Author : Peter Kennedy
language : en
Publisher: Routledge
Release Date : 2016-02-05
Football In Neo Liberal Times written by Peter Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Sports & Recreation categories.
This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.
Football Fans Rivalry And Cooperation
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Author : Christian Brandt
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21
Football Fans Rivalry And Cooperation written by Christian Brandt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Sports & Recreation categories.
Football is undoubtedly the sport with the largest following in the world, attracting billions of fans across the globe. These fans play an integral part in determining the identity of the football club they support. Many studies have focused on the intense rivalry between clubs, their fans and the opposing identities they represent. However, little attention has been paid to examples of cooperation between rival fans. This book is the first to explore antagonistic cooperation in football; the idea that rival fans can work together despite their animosity. With examples from Argentina, Brazil, Germany, Mexico, Croatia, Poland, Turkey, Ukraine, the UK, the US and Zimbabwe, this book brings together case studies on rival fans working together and explores how and why such cooperation takes place. Showcasing original research from a team of international football scholars, it sheds new light on the social and political complexities of contemporary football fan culture. Football Fans, Rivalry and Cooperation is fascinating reading for anybody with an interest in football studies, the sociology of sport, sport and politics, or sport and social theory.
Fanatics
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Author : Adam Brown
language : en
Publisher: Routledge
Release Date : 2002-09-11
Fanatics written by Adam Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Art categories.
Embracing studies of football fans across Europe, this book tackles questions of power, national and regional identities, and race and racism, highlighting the changing role of fans in the game. Combining new approaches to the study of fan culture with critical assessments of the commercialization of the game, this fascinating book offers a comprehensive and timely examination of the state of European football supporters culture as the game prepares itself for the next millennium. The contributors, all leading figures in sports studies, consider: * whether football remains the peoples game, or if it is now run entirely by and for club owners and directors who have overseen the flotation of clubs on the stock exchange, a new focus on merchandising and the escalation of players salaries * the role of FIFA and UEFA in the struggle for control of world football * manifestations of racism and extreme nationalism in football, from the English medias xenophobic coverage of Euro 96 to the demonisation of Eric Cantona * media representations of national identity in football coverage in Germany, France and Spain * the interplay of national, religious and club identities among fans in England, Scotland, Ireland, Portugal and Scandinavia * the role of the law in regulating football * the future for supporters at a time when watching the match is more likely to mean turning on the television than going to a football ground.
The English Premier League
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Author : Richard Elliott
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-14
The English Premier League written by Richard Elliott and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Sports & Recreation categories.
The English Premier League (EPL) is one of the world’s most valuable and high-profile sports leagues, with millions of fans around the globe. The 2016/17 season marked the 25th anniversary of the EPL, providing a unique opportunity to reflect on how it has contributed, both positively and negatively, to key developments in football – and in sport and culture more broadly – at local, national and global levels. Drawing on central themes in the social scientific study of sport, such as globalisation, celebrity, fandom, commercialisation, gender, sexuality and race, this book is the first to assess the historical development and current significance of the EPL. With original contributions from several of the world’s leading football scholars, it provides in-depth case studies of the multifaceted role of the EPL in the contemporary world of sport, as well as offering thought-provoking predications for the future challenges that it will face. The English Premier League: A Socio-Cultural Analysis is a fascinating read for any sport studies student or scholar with a particular interest in football and the sociology of sport.
Contradictions In Fan Culture And Club Ownership In Contemporary English Football
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Author : Christopher McMahon
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-04-03
Contradictions In Fan Culture And Club Ownership In Contemporary English Football written by Christopher McMahon and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Sports & Recreation categories.
Showcasing a robust conceptual model primed for use in future studies, this work offers a close analysis of the culture of the fast-moving football club ownership world, football fandom and consumption, and what it might mean for the future of the sport.
Football And Supporter Activism In Europe
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Author : Borja García
language : en
Publisher: Springer
Release Date : 2017-09-12
Football And Supporter Activism In Europe written by Borja García and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-12 with Sports & Recreation categories.
This book is the first to explore and compare football governance, fandom culture and supporter engagement in Europe. With a specific focus on supporter activism and campaigning, the collection provides a comparative study of several European countries. The authors argue that supporters, despite being the pillar or the ‘lifeblood’ of their club, see their role in football governance marginalised. The volume is unique in that it challenges the widely accepted assumption that membership football clubs encourage the democratic participation of supporters. Covering football fandom in both the traditional ‘big five’ leagues and non-‘big five’ countries such as Portugal, Turkey, Croatia, Poland and Czech Republic, the volume will be of interest to students and scholars across a range of disciplines, including sociology, history, sport management, sport governance and political science.