The Commercialisation Of Sport
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The Commercialisation Of Sport
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Author : Trevor Slack
language : en
Publisher: Routledge
Release Date : 2004-03-01
The Commercialisation Of Sport written by Trevor Slack and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-01 with Sports & Recreation categories.
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
The Commercialisation Of Sport
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Author : Trevor Slack
language : en
Publisher: Routledge
Release Date : 2004-03
The Commercialisation Of Sport written by Trevor Slack and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
The Commercialisation Of Sport
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Author : Trevor Slack
language : en
Publisher: Psychology Press
Release Date : 2004
The Commercialisation Of Sport written by Trevor Slack and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Sports & Recreation categories.
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
The Packaging Of Play
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Author : David Rowe
language : en
Publisher:
Release Date : 1990-01-01
The Packaging Of Play written by David Rowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with Leisure categories.
Football Supporters And The Commercialisation Of Football
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Author : Peter Kennedy
language : en
Publisher: Routledge
Release Date : 2014-07-16
Football Supporters And The Commercialisation Of Football written by Peter Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Political Science categories.
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Sports Development Law And Commercialization
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Author :
language : en
Publisher: Bookboon
Release Date :
Sports Development Law And Commercialization written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sport As A Business
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Author : H. Dolles
language : en
Publisher: Springer
Release Date : 2011-05-17
Sport As A Business written by H. Dolles and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-17 with Business & Economics categories.
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Football Supporters And The Commercialisation Of Football
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Author : Peter Kennedy
language : en
Publisher: Routledge
Release Date : 2014-07-16
Football Supporters And The Commercialisation Of Football written by Peter Kennedy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Political Science categories.
As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Sport Business In The Global Marketplace
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Author : H. Westerbeek
language : en
Publisher: Palgrave Macmillan
Release Date : 2002-10-04
Sport Business In The Global Marketplace written by H. Westerbeek and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-04 with Business & Economics categories.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Sports Marketing Agreements Legal Fiscal And Practical Aspects
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Author : Ian S. Blackshaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-10-20
Sports Marketing Agreements Legal Fiscal And Practical Aspects written by Ian S. Blackshaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-20 with Law categories.
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.