Four Hundred Million Customers
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400 Million Customers
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Author : Carl Crow
language : en
Publisher:
Release Date : 1945
400 Million Customers written by Carl Crow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with China categories.
Four Hundred Million Customers
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Author : Carl Crow
language : en
Publisher: Eastbridge Books
Release Date : 2002-05-31
Four Hundred Million Customers written by Carl Crow and has been published by Eastbridge Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-31 with categories.
Four Hundred Million Customers (1937) is a collection of humorous essays and piquant anecdotes underpinned by well-informed insight and highlighted by witty drawings by G. Sapojnikoff. The book has lost none of its still perceptive insights into China, which is now more than triple "four hundred million."
400 Million Customers
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Author : Carl Crow
language : en
Publisher:
Release Date : 2003
400 Million Customers written by Carl Crow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with China categories.
400 Million Customers
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Author : Carl Crow
language : en
Publisher:
Release Date : 1937
400 Million Customers written by Carl Crow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1937 with China categories.
Four Hundred Million Customers
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Author : Carl Crow
language : en
Publisher:
Release Date : 1937
Four Hundred Million Customers written by Carl Crow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1937 with China categories.
Four Hundred Million Customers
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Author : Carl Crow
language : en
Publisher: Routledge
Release Date : 2006
Four Hundred Million Customers written by Carl Crow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with China categories.
"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they? Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China.
Four Hundred Millions Customers
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Author : Herbert Carl Crow
language : en
Publisher:
Release Date : 1937
Four Hundred Millions Customers written by Herbert Carl Crow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1937 with categories.
Four Hundred Million Cust
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Author : Crow
language : en
Publisher: Routledge
Release Date : 2012-10-12
Four Hundred Million Cust written by Crow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Social Science categories.
"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.
The Four Hundred Million
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Author : Mary Augusta Nourse
language : en
Publisher:
Release Date : 1935
The Four Hundred Million written by Mary Augusta Nourse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1935 with China categories.
Carl Crow A Tough Old China Hand
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Author : Paul French
language : en
Publisher: Hong Kong University Press
Release Date : 2006-10-01
Carl Crow A Tough Old China Hand written by Paul French and has been published by Hong Kong University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-01 with History categories.
Carl Crow arrived in Shanghai in 1911 and made the city his home for the next quarter of a century, working there as a journalist, newspaper proprietor, and groundbreaking adman. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. As his career progressed, so did the fortunes of Shanghai. The city transformed itself from a dull colonial backwater when Crow arrived, to the thriving and ruthless cosmopolitan metropolis of the 1930s when Crow wrote his pioneering book – 400 Million Customers – that encouraged a flood of businesses into the China market in an intriguing foreshadowing of today's boom. Among Crow's exploits were attending the negotiations in Peking that led to the fall of the Qing Dynasty, getting a scoop on Japanese interference in China during the First World War, negotiating the release of a group of Western hostages from a mountain bandit lair, and being one of the first Westerners to journey up the Burma Road during the Second World War. He met most of the major figures of the time, including Sun Yat-sen, Chiang Kai-shek, the Soong sisters, and Mao's second-in-command Zhou En-lai. During the Second World War, he worked for American intelligence alongside Owen Lattimore, coordinating US policies to support China against Japan. The story of this one exceptional man gives us a rich view of Shanghai and China during those tempestuous years. This is a book for all with an interest in Shanghai and China of this period, and those with an interest in the development of journalism and business there.