Franchising Licensing
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Franchising Licensing
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Author : Andrew J. Sherman
language : en
Publisher: AMACOM/American Management Association
Release Date : 2004
Franchising Licensing written by Andrew J. Sherman and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Franchising And Licensing
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Author : Andrew Sherman
language : en
Publisher: AMACOM
Release Date : 2011-04-13
Franchising And Licensing written by Andrew Sherman and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-13 with Business & Economics categories.
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.
Module Of Franchising Licensing Penerbit Umk
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Author : Norfazlirda Hairani
language : en
Publisher: Penerbit UMK
Release Date : 2021-09-26
Module Of Franchising Licensing Penerbit Umk written by Norfazlirda Hairani and has been published by Penerbit UMK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Education categories.
Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.
Franchising And Licensing
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Author : Andrew J. Sherman
language : en
Publisher: AMACOM/American Management Association
Release Date : 1999
Franchising And Licensing written by Andrew J. Sherman and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Electronic books categories.
This is a comprehensive guide to setting up and running a franchise or licensing operation, with particular emphasis on how to use these two techniques as powerful business growth strategies.
In Good Company
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2019-03-04
In Good Company written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Law categories.
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Franchising And Licensing
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Author : Andrew Sherman
language : en
Publisher: Amacom
Release Date : 2022-11
Franchising And Licensing written by Andrew Sherman and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11 with Business & Economics categories.
Growing your business doesn't have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.
Franchising Licensing And Distribution Forms Precedents
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Author : Edward N. Levitt
language : en
Publisher: Butterworth-Heinemann
Release Date : 1995
Franchising Licensing And Distribution Forms Precedents written by Edward N. Levitt and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Franchises (Retail trade) categories.
Contains the forms and precedents included in the book on accompanying disk.
Success In Franchising
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Author : Vincent A. Gabriel
language : en
Publisher:
Release Date : 2008
Success In Franchising written by Vincent A. Gabriel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Franchises (Retail trade) categories.
Foreign Operation Methods
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Author : Lawrence S. Welch
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008-01-01
Foreign Operation Methods written by Lawrence S. Welch and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.
New insights and a provocative perspective characterized this book by Professors Welch, Benito, and Petersen. . . Managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries. The book is mandatory reading for academics and graduates in business, international marketing, and international business. Carlos M. Rodriguez, International Marketing Review Numerous books and articles on entry strategies and entry modes explain why companies choose a certain mode and how companies should enter foreign markets. This book, however, deals with the strategic decision making process when deciding which mode to use on entering a new market. The approach in this book is novel in that it discusses and suggests how companies can use a mixed mode approach to achieve success in foreign markets. Moreover, it deals with issues such as how and when to move from one mode to another, which has always been an important question for firms as well as for scholars. To summarize, this is a timely publication which, based on solid theoretical grounding, provides excellent guidelines for managers formulating strategies to enter new markets, as well as expanding their operations in foreign markets. Pervez N. Ghauri, Manchester Business School, University of Manchester, UK Also known as entry modes or foreign market servicing methods , foreign operation methods are critical criteria for companies ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods. The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included. Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.
Successful Franchising
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Author : Bradley J. Sugars
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-01-09
Successful Franchising written by Bradley J. Sugars and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-09 with Business & Economics categories.
Let a franchising guru show you how it's done. A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover: Everything you need to know about buying a franchise How to franchise your own business The pros and cons of franchising versus licensing Insider tips for selling a franchise Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training