Module Of Franchising Licensing Penerbit Umk
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Module Of Franchising Licensing Penerbit Umk
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Author : Norfazlirda Hairani
language : en
Publisher: Penerbit UMK
Release Date : 2021-09-26
Module Of Franchising Licensing Penerbit Umk written by Norfazlirda Hairani and has been published by Penerbit UMK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Education categories.
Module of Franchising and Licensing is specially written for business students at the local tertiary institutions. Spanning twelve chapters, this book presents fundamental aspects of franchising and licensing in an easy-to-understand and accessible manner. Furthermore, this book reinforce student’s grasp of the topics taught through discussion questions at the end of each chapter. Each chapter is also accompanied by examples from Malaysia and other countries for enhanced learning.
Franchising Licensing
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Author : Andrew J. Sherman
language : en
Publisher: AMACOM/American Management Association
Release Date : 2004
Franchising Licensing written by Andrew J. Sherman and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.