Fresh Perspectives Marketing
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Fresh Perspectives Marketing
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2006
Fresh Perspectives Marketing written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Does Marketing Need Reform
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Author : Jagdish N Sheth
language : en
Publisher: Routledge
Release Date : 2015-01-28
Does Marketing Need Reform written by Jagdish N Sheth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Public Relations
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2007
Public Relations written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Public relations categories.
Twist
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Author : Julie Cottineau
language : en
Publisher: Panoma Press
Release Date : 2016-05-05
Twist written by Julie Cottineau and has been published by Panoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on me-too marketing until you read this book and build your own TWIST.
Fresh Perspectives Entrepreneurship
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2006
Fresh Perspectives Entrepreneurship written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Entrepreneurship categories.
Fresh Perspectives Business Management
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2005
Fresh Perspectives Business Management written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business categories.
Twist
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Author : Julie Cottineau
language : en
Publisher: Ecademy Press
Release Date : 2016-05-05
Twist written by Julie Cottineau and has been published by Ecademy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Fresh Perspectives Professional Communication For Business
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2007
Fresh Perspectives Professional Communication For Business written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business categories.
Transnational Marketing And Transnational Consumers
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Author : Ibrahim Sirkeci
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-17
Transnational Marketing And Transnational Consumers written by Ibrahim Sirkeci and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers. Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)
Fresh Perspectives Business Management Uj Custom Publication
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Author :
language : en
Publisher: Pearson South Africa
Release Date : 2008
Fresh Perspectives Business Management Uj Custom Publication written by and has been published by Pearson South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Industrial management categories.