From Little S Law To Marketing Science
Download From Little S Law To Marketing Science PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get From Little S Law To Marketing Science book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page or visit www.ebooksdownloads.com
From Little S Law To Marketing Science
DOWNLOAD eBooks
Author : John R. Hauser
language : en
Publisher: MIT Press
Release Date : 2016-01-29
From Little S Law To Marketing Science written by John R. Hauser and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. Contributors Makoto Abe, Rene Befurt, André Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Drèze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka
John D C Little
DOWNLOAD eBooks
Author : Gilles Laurent
language : fr
Publisher: Éditions EMS
Release Date : 2016-05-19
John D C Little written by Gilles Laurent and has been published by Éditions EMS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Business & Economics categories.
John Little est une figure centrale dans l’histoire de la modélisation marketing, mais aussi dans celle de la recherche opérationnelle. L’influence de ses travaux est d’autant plus forte qu’il a toujours eu le souci de s’attaquer à des problèmes managériaux importants et de s’assurer de la mise en œuvre de ses solutions sur le terrain par les entreprises ou les organisations publiques. C’est une approche d’ingénieur, de constructeur. La carrière de John Little est marquée par quatre constantes. Le souci de créer des outils d’aide à la décision : si l’on cherche à comprendre le monde, c’est pour agir sur lui, pour le maîtriser ; la démarche est celle de l’ingénierie autant que de la science. Le souci de s’attaquer à des problèmes importants en pratique, et d’aller jusqu’à la mise en œuvre opérationnelle des approches nouvelles dans les entreprises et les organisations. L’utilisation très précoce, voire la création d’outils ont été rendus possibles par le développement de la recherche opérationnelle, la naissance de l’informatique, l’apparition de nouveaux types de données. Un grand talent d’expression, formulant de façon frappante les nouveaux concepts introduits. Soixante ans après son doctorat, une vue d’ensemble de la contribution de John Little permet de mesurer son influence.
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD eBooks
Author : Jon M. Hawes
language : en
Publisher: Springer
Release Date : 2015-05-12
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference written by Jon M. Hawes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD eBooks
Author : John C. Rogers III
language : en
Publisher: Springer
Release Date : 2015-06-26
Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference written by John C. Rogers III and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-26 with Business & Economics categories.
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Statistical Analysis Of Management Data
DOWNLOAD eBooks
Author : Hubert Gatignon
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-01-08
Statistical Analysis Of Management Data written by Hubert Gatignon and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Proceedings Of The 1993 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD eBooks
Author : Michael Levy
language : en
Publisher: Springer
Release Date : 2015-01-29
Proceedings Of The 1993 Academy Of Marketing Science Ams Annual Conference written by Michael Levy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD eBooks
Author : Kenneth D. Bahn
language : en
Publisher: Springer
Release Date : 2015-05-08
Proceedings Of The 1988 Academy Of Marketing Science Ams Annual Conference written by Kenneth D. Bahn and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with Business & Economics categories.
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings Of The 1984 Academy Of Marketing Science Ams Annual Conference
DOWNLOAD eBooks
Author : Jay D. Lindquist
language : en
Publisher: Springer
Release Date : 2015-05-18
Proceedings Of The 1984 Academy Of Marketing Science Ams Annual Conference written by Jay D. Lindquist and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Handbook Of Marketing Decision Models
DOWNLOAD eBooks
Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Continuing To Broaden The Marketing Concept
DOWNLOAD eBooks
Author : Dawn Iacobucci
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-09-17
Continuing To Broaden The Marketing Concept written by Dawn Iacobucci and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.