From Little S Law To Marketing Science
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From Little S Law To Marketing Science
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Author : John R. Hauser
language : en
Publisher: MIT Press
Release Date : 2016-01-15
From Little S Law To Marketing Science written by John R. Hauser and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-15 with Business & Economics categories.
The legacy of a pioneer in operations research and marketing science.
John D C Little
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Author : Gilles Laurent
language : fr
Publisher: Éditions EMS
Release Date : 2016-05-19
John D C Little written by Gilles Laurent and has been published by Éditions EMS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Business & Economics categories.
John Little est une figure centrale dans l’histoire de la modélisation marketing, mais aussi dans celle de la recherche opérationnelle. L’influence de ses travaux est d’autant plus forte qu’il a toujours eu le souci de s’attaquer à des problèmes managériaux importants et de s’assurer de la mise en œuvre de ses solutions sur le terrain par les entreprises ou les organisations publiques. C’est une approche d’ingénieur, de constructeur. La carrière de John Little est marquée par quatre constantes. Le souci de créer des outils d’aide à la décision : si l’on cherche à comprendre le monde, c’est pour agir sur lui, pour le maîtriser ; la démarche est celle de l’ingénierie autant que de la science. Le souci de s’attaquer à des problèmes importants en pratique, et d’aller jusqu’à la mise en œuvre opérationnelle des approches nouvelles dans les entreprises et les organisations. L’utilisation très précoce, voire la création d’outils ont été rendus possibles par le développement de la recherche opérationnelle, la naissance de l’informatique, l’apparition de nouveaux types de données. Un grand talent d’expression, formulant de façon frappante les nouveaux concepts introduits. Soixante ans après son doctorat, une vue d’ensemble de la contribution de John Little permet de mesurer son influence.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-11
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-11 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference
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Author : Jon M. Hawes
language : en
Publisher: Springer
Release Date : 2015-05-12
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference written by Jon M. Hawes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Statistical Analysis Of Management Data
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Author : Hubert Gatignon
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-01-08
Statistical Analysis Of Management Data written by Hubert Gatignon and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference
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Author : Naresh K. Malhotra
language : en
Publisher: Springer
Release Date : 2014-11-18
Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference written by Naresh K. Malhotra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Studies In Consumer Demand Econometric Methods Applied To Market Data
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Author : Jeffrey A. Dubin
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Studies In Consumer Demand Econometric Methods Applied To Market Data written by Jeffrey A. Dubin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analysis of demand for a well-defined consumer product. The econometric methods range from simple regression techniques applied in the first four chapters, to the use of logit and multinomial logit models used in chapters 5 and 6, to the use of nested logit models in chapters 6 and 7, and finally to the discrete/continuous modeling methods used in chapter 8. Emphasis is on applications rather than econometric theory. In each case, enough detail is provided for the reader to understand the purpose of the analysis, the availability and suitability of data, and the econometric approach to measuring demand.
The Handbook Of Global Science Technology And Innovation
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Author : Daniele Archibugi
language : en
Publisher: John Wiley & Sons
Release Date : 2015-09-28
The Handbook Of Global Science Technology And Innovation written by Daniele Archibugi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-28 with Political Science categories.
The Handbook of Global Science, Technology, and Innovation This unique Handbook provides an overview of the globalization of science, technology, and innovation, including global trends in the way knowledge is produced and distributed, the development of institutions, and global policy. It shows how technological change and innovation are shaped by the role of emerging countries in the generation of science and technological knowledge, and transnational corporations, and how reforms in intellectual property rights and world trade have been affected by the increasingly international flows of knowledge, technology, and innovation. The book provides an in-depth assessment of the themes and direction of science, technology, innovation, and public policy in an increasingly globalized world. With contributions from an international team of leading scholars, this cutting-edge reference work introduces readers to current debates about the role of science and technology in global society and the policy responses that shape its development. Comprising 28 specially commissioned chapters, the Handbook addresses major trends in global policy, including a significant shift toward private scientific research, the change in the distribution of science and technical knowledge, and a heightened awareness among policymakers of the economic and technological impact of scientific activity. Accessibly written, it provides an invaluable one-stop reference for students, social researchers, scientists, and policymakers alike.
New Perspectives On Critical Marketing And Consumer Society
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-03-01
New Perspectives On Critical Marketing And Consumer Society written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Business & Economics categories.
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Perspectives On Promotion And Database Marketing
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Author : Robert C. Blattberg
language : en
Publisher: World Scientific
Release Date : 2010
Perspectives On Promotion And Database Marketing written by Robert C. Blattberg and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled ?Early Bob?, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled ?Statistical Bob?. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled ?Promotional Bob?, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled ?Big Bob?, describes Robert's contribution to and impact on marketing practice. The fifth part is titled ?Direct Bob?, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled ?Micro-Macro Bob?, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.