John D C Little
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From Little S Law To Marketing Science
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Author : John R. Hauser
language : en
Publisher: MIT Press
Release Date : 2016-01-15
From Little S Law To Marketing Science written by John R. Hauser and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-15 with Business & Economics categories.
The legacy of a pioneer in operations research and marketing science.
John D C Little
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Author : Gilles Laurent
language : fr
Publisher: Éditions EMS
Release Date : 2016-05-19
John D C Little written by Gilles Laurent and has been published by Éditions EMS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Business & Economics categories.
John Little est une figure centrale dans l’histoire de la modélisation marketing, mais aussi dans celle de la recherche opérationnelle. L’influence de ses travaux est d’autant plus forte qu’il a toujours eu le souci de s’attaquer à des problèmes managériaux importants et de s’assurer de la mise en œuvre de ses solutions sur le terrain par les entreprises ou les organisations publiques. C’est une approche d’ingénieur, de constructeur. La carrière de John Little est marquée par quatre constantes. Le souci de créer des outils d’aide à la décision : si l’on cherche à comprendre le monde, c’est pour agir sur lui, pour le maîtriser ; la démarche est celle de l’ingénierie autant que de la science. Le souci de s’attaquer à des problèmes importants en pratique, et d’aller jusqu’à la mise en œuvre opérationnelle des approches nouvelles dans les entreprises et les organisations. L’utilisation très précoce, voire la création d’outils ont été rendus possibles par le développement de la recherche opérationnelle, la naissance de l’informatique, l’apparition de nouveaux types de données. Un grand talent d’expression, formulant de façon frappante les nouveaux concepts introduits. Soixante ans après son doctorat, une vue d’ensemble de la contribution de John Little permet de mesurer son influence.
Profiles In Operations Research
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Author : Arjang A. Assad
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-28
Profiles In Operations Research written by Arjang A. Assad and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Profiles in Operations Research: Pioneers and Innovators recounts the development of the field of Operations Research (OR), the science of decision making. The book traces the development of OR from its military origins to a mature discipline that is recognized worldwide for its contributions to managerial planning and complex global operations. Over the past six decades, OR analyses have impacted our daily lives: when making an airline or hotel reservation, waiting in line at a bank, getting the correctly blended fuel at the gas station, and ensuring that the book you are holding arrived at its destination on time. OR originated in the late 1930s when British scientists from various disciplines joined Royal Air Force officers to determine the most effective way to employ new radar technology for intercepting enemy aircraft. During World War II, similar applied research groups were formed to study, test, and evaluate military operations on both sides of the Atlantic. Their work resulted in great improvements—OR helped the Allies win the war. The scientific field that emerged from these studies was called operational research in the U.K. and operations research in the U.S. Today, OR provides a broad and powerful science to aid decision making. Profiles describes the lives and contributions of 43 OR pioneers and innovators and relates how these individuals, with varying backgrounds and diverse interests, were drawn to the nascent field of OR. The profiles also describe how OR techniques and applications expanded considerably beyond the military context to find new domains in business and industry. In addition to their scientific contributions, these profiles capture the life stories of the individuals—interwoven with personal tales, vivid vignettes, family backgrounds, and views of the mission and future of OR. Collectively, the profiles recount the fascinating story of the growth and development of a field enriched by the convergence of different disciplines. The Editors: Arjang A. Assad is Dean of the School of Management, University at Buffalo, State University of New York. Saul I. Gass is Professor Emeritus, Department of Decision, Operations & Information Technologies, Smith School of Business, University of Maryland, College Park. From the Reviews Profiles In Operations Research: Pioneers and Innovators. Book Review by Nigel Cummings: U.K. OR Society's e-journal, Inside OR., Sept 2011. "I can thoroughly recommend this book. I found it both enlighteningand undeniably gripping, so much so in fact, you may find it difficultto put it down once you have commenced reading it. Arjang A. Assad and Saul I. Gass have created a masterwork whichwill serve to immortalise [stet] the pioneers of O.R. for many years to come." *For a list of all known typos, plus further discussion on the book, please visit http://profilesinoperationsresearch.com.
Models And Managers The Concept Of A Decision Calculus
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Author : John D. C. Little
language : en
Publisher: Palala Press
Release Date : 2018-03-03
Models And Managers The Concept Of A Decision Calculus written by John D. C. Little and has been published by Palala Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-03 with Business & Economics categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Building Intuition
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Author : Dilip Chhajed
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-07-11
Building Intuition written by Dilip Chhajed and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-11 with Business & Economics categories.
This is the first book in the field that uses the power of the basic models and principles to provide students and managers with an "intuitive understanding" of operations management. The book touches on nine fundamental models and principles, and outlines the key insights behind each one. Some of the very biggest names in the Management Science field have developed and carefully written these chapters on the field’s basic models.
Research Traditions In Marketing
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Author : Gilles Laurent
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Research Traditions In Marketing written by Gilles Laurent and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Operations Research In Marketing What S Up
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Author : John D. C. Little
language : en
Publisher: Sagwan Press
Release Date : 2018-02-08
Operations Research In Marketing What S Up written by John D. C. Little and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-08 with Business & Economics categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Branch And Bound Methods For Combinatorial Problems
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Author : John D C Little
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Branch And Bound Methods For Combinatorial Problems written by John D C Little and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
Combinatorial problems arise in a wide variety of fields, from computer science to operations research to engineering. This book provides an in-depth introduction to the branch and bound method, a powerful algorithmic technique for solving combinatorial optimization problems. With clear explanations, detailed examples, and practical advice, John D. C. Little's work is an essential resource for anyone seeking to understand this important area of research. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Selling The American People
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Author : Lee Mcguigan
language : en
Publisher: MIT Press
Release Date : 2023-07-18
Selling The American People written by Lee Mcguigan and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Technology & Engineering categories.
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Models And Managers
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Author : John D. C. Little
language : en
Publisher: Forgotten Books
Release Date : 2015-06-12
Models And Managers written by John D. C. Little and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
Excerpt from Models and Managers: The Concept of a Decision Calculus Models and Managers: The Concept of a Decision Calculus was written by John D. C. Little in 1969. This is a 72 page book, containing 7401 words and 6 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.