From Purchase To Identity Unveiling The Complexities Of Consumer Behavior And Market Influence
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From Purchase To Identity Unveiling The Complexities Of Consumer Behavior And Market Influence
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Author : Lisa Cuevas
language : en
Publisher: Sadashiva Bolanthur
Release Date :
From Purchase To Identity Unveiling The Complexities Of Consumer Behavior And Market Influence written by Lisa Cuevas and has been published by Sadashiva Bolanthur this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Ever wonder what drives you to click that "buy now" button? It's more than just a need – it's a fascinating interplay of psychology, marketing savvy, and cultural trends. This book pulls back the curtain on the intricate world of consumer behavior, revealing the hidden forces that shape our choices, from everyday purchases to major life decisions. Uncover the subtle cues and persuasive techniques used by marketers to capture your attention and influence your buying habits. Explore the psychological underpinnings of decision-making, understanding how emotions, biases, and social influences play a much larger role than we often realize. Learn how our consumption patterns are not merely about acquiring products but about constructing our very identities in the modern marketplace. Feeling bombarded by advertising and overwhelmed by choice? This book provides the tools to navigate the consumer landscape with a critical and informed eye. By understanding the motivations behind our purchases, we can become more conscious consumers, making choices that align with our values and aspirations. Gain a deeper understanding of yourself and the complex world around you, empowering yourself to make decisions with greater clarity and purpose.
Proceedings Of International Conference On Recent Trends In Computing
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Author : Rajendra Prasad Mahapatra
language : en
Publisher: Springer Nature
Release Date : 2025-03-23
Proceedings Of International Conference On Recent Trends In Computing written by Rajendra Prasad Mahapatra and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-23 with Computers categories.
This book is a collection of high-quality peer-reviewed research papers presented at International Conference on Recent Trends in Computing (ICRTC 2024) organized by SRM Institute of Science and Technology, Ghaziabad, Delhi, India, during July 5–6, 2024. The book is divided into two volumes and discusses a wide variety of industrial, engineering, and scientific applications of the emerging techniques. The book presents original works from researchers from academic and industry in the field of networking, security, big data, and the Internet of Things.
Revealing Insights
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-01-06
Revealing Insights written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-06 with Social Science categories.
**Revealing Insights Master the Hidden Patterns of Our World** Unlock the mysteries of the world around you with "Revealing Insights," a compelling exploration of the hidden patterns that shape our lives. This fascinating eBook dives deep into the underlying frameworks that govern human behavior, cultural dynamics, technological advancements, and more. Discover the power and significance of patterns in Chapter 1, where you’ll learn about their pivotal role in understanding trends and making informed decisions. Venture into the realms of behavioral economics and psychological influences in Chapter 2, uncovering the science behind our everyday choices and social interactions. In Chapter 3’s exploration of network theory, see how connections define our digital age, while Chapter 4 examines the cultural currents that drive global trends and transformations. The digital revolution's role in shaping these patterns is illuminated in Chapter 5, offering insights into technology adoption, social media impact, and the rising tide of artificial intelligence. Economic cycles and consumer behaviors are unwrapped in Chapter 6, revealing the nuances of market movements and the evolving sharing economy. Meanwhile, Chapter 7 addresses environmental patterns, emphasizing the critical importance of sustainability amidst climate change and urbanization. History’s repeating patterns and their political implications are the focus of Chapter 8, while Chapter 9 explores the psychology behind pattern recognition and cognitive biases. Education and learning patterns unfold in Chapter 10, showcasing the future of learning styles and technology integration. Health and lifestyle trends are pivotal in Chapter 11, linking modern patterns with diet, wellness, and mental health. Delve into the realm of predictive analytics in Chapter 12 for a sneak peek at tomorrow’s trends and their ethical considerations. Creativity and innovation take center stage in Chapter 13, breaking traditional patterns and breeding groundbreaking ideas. Finally, Chapters 14 and 15 intersect art and science, providing a practical guide to harnessing patterns and navigating a world ruled by them. "Revealing Insights" is your key to understanding the intricate web of life’s patterns. Unlock the potential of pattern recognition to enhance your personal and professional world. Explore, analyze, and apply these insights to gain a fresh perspective on the world around you.
Principles Of Marketing For 2nd Semester Students Under Gauhati University
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Author : DR. RAJU SUBBA
language : en
Publisher: Crown Publishing
Release Date : 2025-04-12
Principles Of Marketing For 2nd Semester Students Under Gauhati University written by DR. RAJU SUBBA and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-12 with Business & Economics categories.
Marketing is an essential function of any business, bridging the gap between products and consumers. In today’s dynamic business environment, understanding the principles of marketing is crucial for students aspiring to build careers in commerce and management. The National Education Policy (NEP) 2020 emphasizes a multidisciplinary and practical approach to learning, encouraging students to develop analytical and decision-making skills in real-world business scenarios. Keeping this in mind, Principles of Marketing has been designed to cater to the academic needs of B.Com 2nd Semester students of Gauhati University while aligning with the latest developments in marketing strategies and practices. This book provides a comprehensive yet simplified approach to the fundamental concepts of marketing, ensuring clarity and application-oriented learning. The content is structured into five well-defined units covering key aspects of marketing: Unit I: Introduction This unit lays the foundation for marketing by exploring its nature, scope, and importance. It traces the evolution of marketing and differentiates it from selling. Additionally, it introduces the marketing mix and examines the marketing environment, discussing its various components, including economic, demographic, technological, natural, socio-cultural, and legal factors. Unit II: Consumer Behaviour A marketer’s success largely depends on understanding consumer behavior. This unit explains the nature and importance of consumer behavior, the buying decision process, and the various factors that influence consumer choices. It further explores market segmentation, targeting, and positioning (STP) and distinguishes between product differentiation and market segmentation. Unit III: Product This unit focuses on product concepts and classifications, along with the importance of product mix, branding, packaging, and labeling. It also discusses product-support services, the product life cycle, and the new product development process. The consumer adoption process is explained to provide insights into how consumers accept and use new products. Unit IV: Pricing and Distribution Pricing is a crucial aspect of marketing strategy. This unit delves into the significance of pricing, factors affecting price determination, and various pricing policies and strategies. It also covers distribution channels, their types, functions, and factors affecting their selection. Special attention is given to wholesaling, retailing, e-tailing, and physical distribution. Unit V: Promotion and Recent Developments in Marketing This unit discusses the nature and importance of promotion, the communication process, and the different types of promotion, including advertising, personal selling, public relations, and sales promotion. It also examines the promotion mix and the factors affecting promotional decisions. Additionally, this unit introduces students to emerging trends in marketing, such as social marketing, online marketing, direct marketing, services marketing, green marketing, rural marketing, and consumerism. Throughout the book, efforts have been made to present the concepts in a structured and student-friendly manner. The book includes real-life examples, case studies, and self-assessment questions to encourage critical thinking and practical application of marketing concepts. This book is expected to serve as a valuable resource for students, educators, and aspiring marketers. We hope it fosters a deeper understanding of marketing principles and equips students with the knowledge required to navigate the ever-evolving marketing landscape.
Proceedings Of The 12th Gadjah Mada International Conference On Economics And Business Gamaiceb 2024
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Author : Widya Paramita
language : en
Publisher: Springer Nature
Release Date : 2025-05-01
Proceedings Of The 12th Gadjah Mada International Conference On Economics And Business Gamaiceb 2024 written by Widya Paramita and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
This is an open access book. The 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB) is an annual international conference organized by the Publication Unit, Faculty of Economics and Business, Universitas Gadjah Mada. This conference aims to provide a medium for participants to disseminate their research ideas and results and develop their networks. Through the participants’ contribution, it is hoped that this conference could provide a deeper understanding of current economics and business issues.
50 Fundamental Ideas In Consumer Behavior In 7 Minutes Each
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Author : Nietsnie Trebla, Shelf Indulgence
language : en
Publisher: lingoXpress
Release Date :
50 Fundamental Ideas In Consumer Behavior In 7 Minutes Each written by Nietsnie Trebla, Shelf Indulgence and has been published by lingoXpress this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective
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Author : Debora Bettiga
language : en
Publisher: Frontiers Media SA
Release Date : 2023-04-04
Emotions As Key Drivers Of Consumer Behaviors A Multidisciplinary Perspective written by Debora Bettiga and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-04 with Science categories.
Financial Econometrics Bayesian Analysis Quantum Uncertainty And Related Topics
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Author : Nguyen Ngoc Thach
language : en
Publisher: Springer Nature
Release Date : 2022-05-28
Financial Econometrics Bayesian Analysis Quantum Uncertainty And Related Topics written by Nguyen Ngoc Thach and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-28 with Technology & Engineering categories.
This book overviews latest ideas and developments in financial econometrics, with an emphasis on how to best use prior knowledge (e.g., Bayesian way) and how to best use successful data processing techniques from other application areas (e.g., from quantum physics). The book also covers applications to economy-related phenomena ranging from traditionally analyzed phenomena such as manufacturing, food industry, and taxes, to newer-to-analyze phenomena such as cryptocurrencies, influencer marketing, COVID-19 pandemic, financial fraud detection, corruption, and shadow economy. This book will inspire practitioners to learn how to apply state-of-the-art Bayesian, quantum, and related techniques to economic and financial problems and inspire researchers to further improve the existing techniques and come up with new techniques for studying economic and financial phenomena. The book will also be of interest to students interested in latest ideas and results.
Connected
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-02-10
Connected written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Self-Help categories.
Title Connected Discover the hidden fabric that weaves through every aspect of life with "Connected"—a compelling exploration of the intricate patterns shaping our world. This eBook delves into the unseen threads that bind us, offering a fresh perspective on how patterns and networks influence our behaviors, societies, and even the natural world. Begin your journey with an introduction to the invisible yet omnipresent threads of life, as you uncover how patterns define our existence. Traverse the complexities of human behavior, exploring collective mechanics, the influence of social networks, and the power of habits. Dive into the nuances of communication, both verbal and nonverbal, and understand how digital networks transform interaction. Unravel the dynamics within relationships, observing how cultural patterns and societal norms shape connections. Discover the ever-shifting landscapes of society and power structures, along with societal changes and resistance. In education, explore diverse learning styles, the impact of systems, and the digital transformation in learning networks. Transition to the world of economics, where you'll uncover consumer trends and predictive economic models. Technology enthusiasts will embrace the exploration of innovation pathways, digital webs, and the significant role of AI in shaping our future. Nature lovers, delve into ecosystems and symbiotic relationships, understanding the balance of chaos and order. Art and culture, health and wellness, and cognitive patterns—the book traverses these realms, offering insights into how they manifest and evolve. Urbanization and conflict resolution reveal new dimensions of growth and peacebuilding. Finally, reflect on spirituality, belief, and history, pondering the cycles of change and the lessons they bring. Conclude with a thought-provoking synthesis of the myriad patterns influencing our world and carry forward the understanding that in complexity, there is connection. Let "Connected" transform your understanding of life's interconnected patterns, inviting you to see the world through a lens of insight and interconnectedness. Embark on this profound journey and embrace the intricate tapestry of existence.
The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism
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Author : Saurabh Kumar Dixit
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-07
The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism written by Saurabh Kumar Dixit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-07 with Business & Economics categories.
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.