From Submarines To Suburbs
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From Submarines To Suburbs
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Author : Cynthia Lee Henthorn
language : en
Publisher: Ohio University Press
Release Date : 2006
From Submarines To Suburbs written by Cynthia Lee Henthorn and has been published by Ohio University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Nuclear Suburbs
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Author : Patrick Vitale
language : en
Publisher: U of Minnesota Press
Release Date : 2021-02-23
Nuclear Suburbs written by Patrick Vitale and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-23 with Political Science categories.
From submarines to the suburbs—the remaking of Pittsburgh during the Cold War During the early Cold War, research facilities became ubiquitous features of suburbs across the United States. Pittsburgh’s eastern and southern suburbs hosted a constellation of such facilities that became the world’s leading center for the development of nuclear reactors for naval vessels and power plants. The segregated communities that surrounded these laboratories housed one of the largest concentrations of nuclear engineers and scientists on earth. In Nuclear Suburbs, Patrick Vitale uncovers how the suburbs shaped the everyday lives of these technology workers. Using oral histories, Vitale follows nuclear engineers and scientists throughout and beyond the Pittsburgh region to understand how the politics of technoscience and the Cold War were embedded in daily life. At the same time that research facilities moved to Pittsburgh’s suburbs, a coalition of business and political elites began an aggressive effort, called the Pittsburgh Renaissance, to renew the region. For Pittsburgh’s elite, laboratories and researchers became important symbols of the new Pittsburgh and its postindustrial economy. Nuclear Suburbs exposes how this coalition enrolled technology workers as allies in their remaking of the city. Offering lessons for the present day, Nuclear Suburbs shows how race, class, gender, and the production of urban and suburban space are fundamental to technoscientific networks, and explains how the “renewal” of industrial regions into centers of the tech economy is rooted in violence and injustice.
Movie Towns And Sitcom Suburbs
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Author : Stephen Rowley
language : en
Publisher: Springer
Release Date : 2015-10-21
Movie Towns And Sitcom Suburbs written by Stephen Rowley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Performing Arts categories.
Media depictions of community are enormously influential on wider popular opinion about how people would like to live. In this study, Rowley examines depictions of ideal communities in Hollywood films and television and explores the implications of attempts to build real-world counterparts to such imagined places.
We Are What We Sell
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Author : Danielle Sarver Coombs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-01-15
We Are What We Sell written by Danielle Sarver Coombs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with Social Science categories.
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
From Goodwill To Grunge
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Author : Jennifer Le Zotte
language : en
Publisher: UNC Press Books
Release Date : 2017-02-02
From Goodwill To Grunge written by Jennifer Le Zotte and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-02 with Social Science categories.
In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte traces the origins and meanings of “secondhand style” and explores how buying pre-owned goods went from a signifier of poverty to a declaration of rebellion. Considering buyers and sellers from across the political and economic spectrum, Le Zotte shows how conservative and progressive social activists — from religious and business leaders to anti-Vietnam protesters and drag queens — shrewdly used the exchange of secondhand goods for economic and political ends. At the same time, artists and performers, from Marcel Duchamp and Fanny Brice to Janis Joplin and Kurt Cobain, all helped make secondhand style a visual marker for youth in revolt.
Advertising At War
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Author : Inger L Stole
language : en
Publisher: University of Illinois Press
Release Date : 2012-11-16
Advertising At War written by Inger L Stole and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with Business & Economics categories.
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Indoor America
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Author : Andrea Vesentini
language : en
Publisher: University of Virginia Press
Release Date : 2018-11-27
Indoor America written by Andrea Vesentini and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Architecture categories.
Cars, single-family houses, fallout shelters, air-conditioned malls—these are only some of the many interiors making up the landscape of American suburbia. Indoor America explores the history of suburbanization through the emergence of such spaces in the postwar years, examining their design, use, and representation. By drawing on a wealth of examples ranging from the built environment to popular culture and film, Andrea Vesentini shows how suburban interiors were devised as a continuous cultural landscape of interconnected and self-sufficient escape capsules. The relocation of most everyday practices into indoor spaces has often been overlooked by suburban historiography; Indoor America uncovers this latent history and contrasts it with the dominant reading of suburbanization as pursuit of open space. Americans did not just flee the city by getting out of it—they did so also by getting inside. Vesentini chronicles this inner-directed flight by describing three separate stages. The encapsulation of the automobile fostered the nuclear segregation of the family from the social fabric and served as a blueprint for all other interiors. Introverted design increasingly turned the focus of the house inward. Finally, through interiorization, the exterior was incorporated into the all-encompassing interior landscape of enclosed malls and projects for indoor cities. In a journey that features tailfin cars and World’s Fair model homes, Richard Neutra’s glass walls and sitcom picture windows, Victor Gruen’s Southdale Center and the Minnesota Experimental City, Indoor America takes the reader into the heart and viscera of America’s urban sprawl.
Engineers For Change
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Author : Matthew Wisnioski
language : en
Publisher: MIT Press
Release Date : 2012-10-19
Engineers For Change written by Matthew Wisnioski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-19 with Technology & Engineering categories.
An account of conflicts within engineering in the 1960s that helped shape our dominant contemporary understanding of technological change as the driver of history. In the late 1960s an eclectic group of engineers joined the antiwar and civil rights activists of the time in agitating for change. The engineers were fighting to remake their profession, challenging their fellow engineers to embrace a more humane vision of technology. In Engineers for Change, Matthew Wisnioski offers an account of this conflict within engineering, linking it to deep-seated assumptions about technology and American life. The postwar period in America saw a near-utopian belief in technology's beneficence. Beginning in the mid-1960s, however, society—influenced by the antitechnology writings of such thinkers as Jacques Ellul and Lewis Mumford—began to view technology in a more negative light. Engineers themselves were seen as conformist organization men propping up the military-industrial complex. A dissident minority of engineers offered critiques of their profession that appropriated concepts from technology's critics. These dissidents were criticized in turn by conservatives who regarded them as countercultural Luddites. And yet, as Wisnioski shows, the radical minority spurred the professional elite to promote a new understanding of technology as a rapidly accelerating force that our institutions are ill-equipped to handle. The negative consequences of technology spring from its very nature—and not from engineering's failures. “Sociotechnologists” were recruited to help society adjust to its technology. Wisnioski argues that in responding to the challenges posed by critics within their profession, engineers in the 1960s helped shape our dominant contemporary understanding of technological change as the driver of history.
It S Our Day
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Author : Katherine Jellison
language : en
Publisher:
Release Date : 2008
It S Our Day written by Katherine Jellison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Family & Relationships categories.
Offers a detailed cultural history of weddings in America from 1945 to 2000, exploring the political, social, economic, and demographic events that influenced the traditions and cost associated with weddings in the post-war years.
Brewed In The North
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Author : Matthew J. Bellamy
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2019-10-10
Brewed In The North written by Matthew J. Bellamy and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-10 with Business & Economics categories.
For decades, the name Labatt was synonymous with beer in Canada, but no longer. Brewed in the North traces the birth, growth, and demise of one of the nation's oldest and most successful breweries. Opening a window into Canada's complicated relationship with beer, Matthew Bellamy examines the strategic decisions taken by a long line of Labatt family members and professional managers from the 1840s, when John Kinder Labatt entered the business of brewing in the Upper Canadian town of London, to the globalization of the industry in the 1990s. Spotlighting the challenges involved as Labatt executives adjusted to external shocks - the advent of the railway, Prohibition, war, the Great Depression, new forms of competition, and free trade - Bellamy offers a case study of success and failure in business. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing.