Frontiers Of Digital Transformation
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Handbook Of Research On New Media Applications In Public Relations And Advertising
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Author : Esiyok, Elif
language : en
Publisher: IGI Global
Release Date : 2020-08-07
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Esiyok, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-07 with Business & Economics categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Handbook Of Research On Digital Transformation Management And Tools
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Author : Pettinger, Richard
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Handbook Of Research On Digital Transformation Management And Tools written by Pettinger, Richard and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Digital Transformation In Smart Manufacturing
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Author : Antonella Petrillo
language : en
Publisher: BoD – Books on Demand
Release Date : 2018-02-28
Digital Transformation In Smart Manufacturing written by Antonella Petrillo and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-28 with Business & Economics categories.
The purpose of this book is to provide an overview of the new industrial revolution: the "Industry 4.0." Globalization and competitiveness are forcing companies to review and improve their production processes. Industry 4.0 is a revolution that involves many different sectors and is still evolving. It represents the integration of tools already used in the past (big data, cloud, robot, 3D printing, simulation, etc.) that are now connected to a smart network by transmitting digital data at high speeds. The implementation of a 4.0 system represents a huge change for companies, which are faced with big investments. The idea of the book is to present practices, challenges, and opportunities related to the Industry 4.0. This book is intended to be a useful resource for anyone who deals with this issue.
Business Model Innovation
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Author : S.M. Riad Shams
language : en
Publisher: Routledge
Release Date : 2021-04-26
Business Model Innovation written by S.M. Riad Shams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.
Proceedings Of The International Workshop On Navigating The Digital Business Frontier For Sustainable Financial Innovation Icdeba 2024
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Author : Junfeng Lu
language : en
Publisher: Springer Nature
Release Date : 2025-02-22
Proceedings Of The International Workshop On Navigating The Digital Business Frontier For Sustainable Financial Innovation Icdeba 2024 written by Junfeng Lu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-22 with Business & Economics categories.
This is an open access book. Against this background, the International Conference on Digital Economy and Business Administration in 2024 will establish three sub-venues, aiming to further deepen academic research and practical discussions in this field. This sub-venue will delve into the development of digital economy and finance, highlight practical experiences in digital financial ecosystem construction, and explore the comprehensive impact of digital economy on the financial industry. Additionally, the sub-venue will invite local innovative financial enterprises to share their practical achievements, showcasing advanced applications of digital technology in financial services. This sub-venue looks forward to deepening the profound understanding of the development of digital economy and finance in this conference, promoting scholars, researchers, and industry professionals to achieve deeper cooperation and innovation in this field. This will not only contribute to the sustainable development of Hangzhou's digital economy and finance but also provide valuable experience and references for research and practices in the global digital economy and finance field, promoting the sustainable development of the industry.
Digital Transformation
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Author : Antonella Petrillo
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-10-05
Digital Transformation written by Antonella Petrillo and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-05 with Business & Economics categories.
In the business world, digital transformation involves finding and developing new strategies and modernizing the information technology of private and public companies. This book presents practices, challenges, and opportunities related to digital transformation. It includes fourteen chapters that address digital transformation in a variety of industries, including finance, construction, education, marketing, and more.
The Digital Frontier
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Author : Ajay Sohoni
language : en
Publisher: John Wiley & Sons
Release Date : 2021-08-09
The Digital Frontier written by Ajay Sohoni and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-09 with Business & Economics categories.
Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
Digital Innovations Business And Society In Africa
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Author : Richard Boateng
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Digital Innovations Business And Society In Africa written by Richard Boateng and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.
Digital Transformation And Institutional Theory
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Author : Thomas Gegenhuber
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-23
Digital Transformation And Institutional Theory written by Thomas Gegenhuber and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-23 with Social Science categories.
This volume contains two Open Access chapters. Digital Transformation and Institutional Theory explores how manifestations of digital transformation requires rethinking of our understanding and theorization of institutional processes.
Digital Frontiers Transforming Business In The 21st Century And Beyond
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date :
Digital Frontiers Transforming Business In The 21st Century And Beyond written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Digital Frontiers: Transforming Business in the 21st Century and Beyond unveils the transformative power of technology, empowering businesses to navigate the ever-evolving digital landscape and secure their future success. Delving into the intricacies of artificial intelligence, data analytics, cybersecurity, and the Internet of Things (IoT), this comprehensive guide provides a roadmap for organizations to harness these technologies for growth and innovation. Unveiling the secrets of successful e-commerce and digital payments, Digital Frontiers equips businesses to capitalize on the vast opportunities of online marketplaces and ensure secure transactions in the digital realm. We guide organizations through the intricate process of digital transformation, enabling them to adapt to the ever-changing demands of the digital age and remain competitive in a rapidly evolving market. In a world where work and employment are redefined, Digital Frontiers explores the impact of remote work arrangements and the gig economy on the future of work. We emphasize the importance of a skilled and adaptable workforce, highlighting the educational and training initiatives necessary to prepare individuals for the digital age. Recognizing the need for sustainability and digital responsibility, Digital Frontiers urges businesses to incorporate environmentally conscious practices into their digital strategies. We advocate for a balanced approach to growth, ensuring that technological advancements coexist harmoniously with our planet and societal well-being. Written by leading industry experts and thought leaders, Digital Frontiers: Transforming Business in the 21st Century and Beyond serves as an indispensable resource for organizations seeking to navigate the complexities of the digital age, seize new opportunities, and emerge as leaders in this transformative era. If you like this book, write a review!