Full Frontal Pr
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Summary Full Frontal Pr
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Full Frontal Pr written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product". This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm. In their book, the authors explain that as long as you understand the basic principles of what you want to accomplish, you'll probably generate more buzz and media attention by handling PR yourself. This summary will tell you everything you need to know if you want to be effective at generating publicity and creating a buzz around your company. Added-value of this summary: • Save time • Understand key concepts • Expand your PR skills To learn more, read "Full Frontal PR" and discover the key to doing your own PR and getting people excited about your message.
Full Frontal Pr
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Author : Richard Laermer
language : en
Publisher: Bloomberg Press
Release Date : 2004-11-01
Full Frontal Pr written by Richard Laermer and has been published by Bloomberg Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-01 with Business & Economics categories.
Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns.
Jspr Vol 24 N3
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Author : Journal of School Public Relations
language : en
Publisher: Rowman & Littlefield
Release Date : 2003-11-14
Jspr Vol 24 N3 written by Journal of School Public Relations and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-14 with Reference categories.
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Jspr Vol 24 N4
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Author : Journal of School Public Relations
language : en
Publisher: Rowman & Littlefield
Release Date : 2004-01-13
Jspr Vol 24 N4 written by Journal of School Public Relations and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-13 with Reference categories.
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
Handbook Of Product Placement In The Mass Media
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Author : Mary-Lou Galician
language : en
Publisher: Routledge
Release Date : 2004-05-28
Handbook Of Product Placement In The Mass Media written by Mary-Lou Galician and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-28 with Business & Economics categories.
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Crisis Leadership In Higher Education
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Author : Ralph A Gigliotti
language : en
Publisher: Rutgers University Press
Release Date : 2019-10-11
Crisis Leadership In Higher Education written by Ralph A Gigliotti and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Education categories.
There was a time when crises on college and university campuses were relatively rare. Much has changed, and it has changed quite rapidly. Rather than being isolated incidents requiring the sole attention of presidents, chancellors, or communication professionals, the proliferation of crises across campuses means that crisis leadership has now become fundamental to the work of university personnel across levels, disciplines, and institutions. Drawing upon the findings of forty interviews with senior leaders from ten major research universities across the United States and a content analysis of over one thousand articles from a variety of news outlets, Crisis Leadership in Higher Education presents a theory-informed framework for academic and administrative leaders who must navigate the institutional and environmental crises that are most germane to institutions of higher education. The perspectives offered in this book remind us that it is in the chaos and uncertainty of crisis that leadership becomes most visible and most critical.
Steal These Ideas
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Author : Steve Cone
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-13
Steal These Ideas written by Steve Cone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
Wealth Matters Makeover Edition
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Author : Chris J. Snook
language : en
Publisher: Jeremy D Brown
Release Date : 2011-11-11
Wealth Matters Makeover Edition written by Chris J. Snook and has been published by Jeremy D Brown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-11 with Business & Economics categories.
"As the Founder of Extreme Leadership, I can happily say that this is an EXTREMELY valuable text for anyone seeking wealth across multiple domains!" STEVE FARBER, Wall Street Journal Bestselling Author of Greater Than Yourself and Radical Leap Re-Energized "This book will touch your heart in one moment and have it thumping in anticipation the next, as you move towards achieving your loftiest goals in life." TY TRIBBLE Author and Internet Entrepreneur and founder of mlmblog.net-www.TyTribble.com "Wealth Matters is doing more for the economy than our own Government! With this guide you will get and stay financially independent just when you need it most! RICHARD LAERMER, CEO, RLM PR and bestselling Author of 2011: Trendspotting, Full Frontal PR, and Punk Marketing "Wealth Matters is a must read!" BOB PROCTOR, Author of best-selling book, You Were Born Rich "The landscape of consumer values has shifted and opened up immense opportunity for those ready to capitalize. This book will help you!" ANDY HINES, Author of ConsumerShift, Thinking About the Future and 2025. Executive-in-Residence at University of Houston Graduate School of Futures Studies "While sales provide financial depth to an organization, books provide depth to the leaders of the organization. Wealth Matters Makeover Edition will provide you with the opportunity to lead your organization to new heights. Read it and win." BO SHORT , Chairman, The Pinnacle Group
Inspire Good
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Author : Bill Weger
language : en
Publisher: Trafford Publishing
Release Date : 2011-11-02
Inspire Good written by Bill Weger and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.
If you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. Youll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.
Building Customer Relationships Through Public Relations
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Author : Aspatore Books
language : en
Publisher:
Release Date : 2007
Building Customer Relationships Through Public Relations written by Aspatore Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.