Fundamentals And Practice Of Marketing
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Fundamentals And Practice Of Marketing
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Author : Adrian MacKay
language : en
Publisher: Routledge
Release Date : 2017-01-07
Fundamentals And Practice Of Marketing written by Adrian MacKay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-07 with categories.
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment* A range of new examplesThe book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Fundamentals And Practice Of Marketing
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Author : Adrian Mackay
language : en
Publisher: Routledge
Release Date : 2012-05-04
Fundamentals And Practice Of Marketing written by Adrian Mackay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
The Fundamentals And Practice Of Marketing
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Author : John Wilmshurst
language : en
Publisher:
Release Date : 1978
The Fundamentals And Practice Of Marketing written by John Wilmshurst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Fundamentals And Practice Of Marketing 3rd Ed
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Author :
language : en
Publisher:
Release Date : 2004-01-01
Fundamentals And Practice Of Marketing 3rd Ed written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with categories.
Fundamentals Of Marketing
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Author : Marilyn A Stone
language : en
Publisher: Routledge
Release Date : 2007-01-24
Fundamentals Of Marketing written by Marilyn A Stone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-24 with Business & Economics categories.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974
Cim Study Text
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Author : Chartered Institute of Marketing (Great Britain)
language : en
Publisher:
Release Date : 1993
Cim Study Text written by Chartered Institute of Marketing (Great Britain) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing categories.
Certificate
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Author : Chartered Institute of Marketing
language : en
Publisher:
Release Date : 1992
Certificate written by Chartered Institute of Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
The Fundamentals Of Marketing
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Author : Russell Edward
language : en
Publisher: AVA Publishing
Release Date : 2010
The Fundamentals Of Marketing written by Russell Edward and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Designed to give readers a broad understanding of the stages and methodologies used in the marketing process, this book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today.
Marketing Fundamentals
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Author : Bronis Verhage
language : en
Publisher: Routledge
Release Date : 2007-08
Marketing Fundamentals written by Bronis Verhage and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Business & Economics categories.
Marketing Fundamentals– a Dutch bestseller – strikes the right balance between marketing theory and practice. The book offers a cutting edge review of new priorities in marketing, as illustrated by the diverse selection of analyses of world-class companies’ customer-focused strategies. This attractively illustrated, full colour edition includes a mix of European and global examples –both successes and failures in business – encompassing the entire field of marketing, including services marketing. The new ‘Practitioner’s Perspectives’ and ‘Professor’s Perspectives’ in each chapter offer insightful opinions and powerful ideas on key issues in marketing management. They help bring the fundamentals of marketing from a global perspective to life.
Marketing Fundamentals And Communication And Workplace Practice 1
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2003-01
Marketing Fundamentals And Communication And Workplace Practice 1 written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01 with Business categories.