Fundamentals Of Customer Focused Management

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Fundamentals Of Customer Focused Management

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Author : Joby John
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-12-30

Fundamentals Of Customer Focused Management written by Joby John and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-30 with Business & Economics categories.

Customer-orientation, customer-centricity, and customer relationship management (CRM) are not new concepts or practices. But information technology has unleashed tremendous opportunities in dealing with a customer and in creating value to the customer. And yet the majority of CRM investments and initiatives fail because firms do not have the appropriate orientation to serving the customer. The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain way—with a customer focus. It is now becoming clearly evident that all firms compete on service. Providing superior service becomes a prerequisite for any differentiation strategy to succeed. To provide superior service for a competitive advantage requires a concrete understanding of what service-orientation means. This orientation, in the form of frame of mind, is essential for the firm to take advantage of opportunities and to address the challenges so as to gain a competitive advantage. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor. For others, these challenges and opportunities are not that obvious. A complementary aim of this book, therefore, is to instill into the reader the principles of managing services.

Fundamentals Of Customer Focused Management

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Author : B. K. Patel
language : en
Publisher:
Release Date : 2010

Fundamentals Of Customer Focused Management written by B. K. Patel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer satisfaction categories.

Fundamentals Of Customer Focused Management

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Author : Arun Mitra
language : en
Publisher:
Release Date : 2010

Fundamentals Of Customer Focused Management written by Arun Mitra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Customer services categories.

From Locker Room To Boardroom

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Author : Ross van Reenen
language : en
Publisher: Penguin Random House South Africa
Release Date : 2012-07-05

From Locker Room To Boardroom written by Ross van Reenen and has been published by Penguin Random House South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-05 with Business & Economics categories.

More than 84 per cent of professional rugby players in South Africa are going to find it difficult to survive financially once they stop playing rugby. How will they find success in their new careers once their rugby jerseys have been washed for the last time? From Locker Room to Boardroom explores how former South African rugby players culled certain traits from their playing days and applied them to their enterprises in order to make a successful transition from the rugby field (the locker room) to the business world (the boardroom). Naas Botha, Gary Teichmann, Joel Stransky, François Pienaar, Kevin de Klerk, Breyton Paulse and Kobus Wiese, to name but a few, share the many challenges they faced and the different strategies they employed on the road to establishing the single factor that, more than any other, lies at the root of their business success. Filled with entertaining anecdotes, sound practical advice and pioneering business models, From Locker Room to Boardroom provides a unique and fascinating approach to achieving success in the commercial world.

The Fundamentals Of Innovation Portfolios

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Author :
language : en
Publisher: Cybellium
Release Date :

The Fundamentals Of Innovation Portfolios written by and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Consumer Behavior In Action

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Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28

Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

That S Customer Focus

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Author : F. Ray Miller
language : en
Publisher: That's Customer Focus!
Release Date : 2008

That S Customer Focus written by F. Ray Miller and has been published by That's Customer Focus! this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage.The-best-of-the-best do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens both internal service performance and productivity is a Customer-Focused strategy.This outstanding book explains what it takes to become truly Customer-Focused. It provides detailed, step-by-step instructions on what you need to do to create customer focus throughout your entire organization. We describe in detail, 12 proven 'best practices' strategies which you can learn from and use to create your own customer focus strategy and implementation plan. This book contains over 200 pages of detailed explanations, real world examples, stories and case studies as well as exercises and worksheets which have been designed to help you achieve greater customer focus in your organization, company, department or team.

Marketing Discourse

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Author : Per Skålén
language : en
Publisher: Routledge
Release Date : 2007-12-14

Marketing Discourse written by Per Skålén and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Clinical Hematology And Fundamentals Of Hemostasis

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Author : Denise Harmening
language : en
Publisher: F.A. Davis
Release Date : 2024-02-01

Clinical Hematology And Fundamentals Of Hemostasis written by Denise Harmening and has been published by F.A. Davis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-01 with Medical categories.

A full-color text, lab manual, & atlas—all in one! Here are all the tools medical laboratory science students need to master the principles of hematology and the fundamentals of hemostasis. Author Denise M. Harmening has curated contributions from a team of expert educators and clinicians. With support from her Associate Editor LeAnne Hutson, she brings you comprehensive, yet focused coverage that prepares you for the real world in which you will practice. Begin with an introduction to clinical hematology and the anemias, and then progress through white blood cell disorders and hemostasis to thrombosis and laboratory methods. Find step-by-step laboratory procedures and critical-thinking cases online at FADavis.com for easy access anytime, anywhere.

Ebook Services Marketing Integrating Customer Focus Across The Firm

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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16

Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner