Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Fundamentals Of Entrepreneurship For B Com Sem 4 According To Nep 2020
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Author : Prof. R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-29
Fundamentals Of Entrepreneurship For B Com Sem 4 According To Nep 2020 written by Prof. R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-29 with Business & Economics categories.
Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.
Digital Marketing For B Com Sem 4 According To Nep 2020
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Author : Riya Bansal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-05-11
Digital Marketing For B Com Sem 4 According To Nep 2020 written by Riya Bansal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Business & Economics categories.
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Fundamentals Of Marketing Vipdan Ke Mool Adhaar For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : hi
Publisher: SBPD Publishing House
Release Date : 2023-05-26
Fundamentals Of Marketing Vipdan Ke Mool Adhaar For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-26 with Business & Economics categories.
विषय सूची :- 1. विपणन- अर्थ ( सूक्ष्म तथा वृहत् अर्थ में ), प्रकृति, क्षेत्र एवं महत्व 2. विपणन अवधारणा 3. विपणन मिश्रण ( अन्तर्लय ) विचार ( अवधारणा ) 4. विपणन पर्यावरण ( वातावरण ) 5. उपभोक्ता व्यवहार6. बाजार विभक्तिकरण एवं स्थितिकरण 7. उत्पाद 8. उत्पाद पहचान – ब्राण्ड, ट्रेडमार्क, पैकेजिंग तथा लेबलिंग 9. उत्पाद जीवन – चक्र 10. नवीन उत्पाद विकास 11. मूल्य अथवा कीमत निर्धारण 12. प्रवर्तन अथवा सम्वर्द्धन निर्णय 13. वैयक्तिक विक्रय 14. विज्ञापन प्रबन्ध 15. विक्रय – सम्वर्द्धन अथवा विक्रय प्रवर्तन अथवा विक्रय प्रसार 16. वितरण वाहिकाएँ अथवा वितरण माध्यम 17. थोक विक्रेता अथवा थोक वितरण प्रबन्ध 18. फुटकर वितरण प्रबन्ध 19. भौतिक वितरण प्रबन्ध 20. विपणन में अद्यतन विकास | अतिरिक्त जानकारी :- इस पुस्तक के लेखक आर. सी. अग्रवाल , भूतपूर्व प्राचार्य एवं विभागाध्यक्ष ( स्नातकोत्तर व्यवसाय प्रशासन विभाग श्री जैन स्नातकोत्तर महाविद्यालय, बीकानेर) एवं डॉ . एन . एस . कोठारी, प्राचार्य एवं प्रोफेसर (मैनेजमेन्ट एण्ड कॉमर्स, इन्स्टीट्यूट ऑफ ग्लोबल सिनर्जी, अजमेर) हैं।
Nep Fundamentals Of Human Resource Management B Com Ist Sem Group C Minor
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2023-10-29
Nep Fundamentals Of Human Resource Management B Com Ist Sem Group C Minor written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-29 with Business & Economics categories.
1. Introduction to Human Resource Management, 2. Human Resource Policies, Procedure, 3. Human Resource Planning, 4. Job Analysis, Description and Specification, 5. Recruitment, 6. Selection, 7. Placement and Placement Introduction, 8. Job Changes : Transfers and Promotions, 9. Training, 10. Executive Development Programme, 11. Performance Appraisal, 12. Job Evaluation, 13. Remuneration.
National Education Policy Nep 2020 Issues Challenges And Implementation
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Author : Venugopal K R
language : en
Publisher: Techsar Pvt. Ltd.
Release Date : 2024-06-28
National Education Policy Nep 2020 Issues Challenges And Implementation written by Venugopal K R and has been published by Techsar Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
The glory of our ancient and oldest learning centres at Taxashila and Nalanda Universities flourished between Fifth Century BC and Twelfth Century AD. The first three modern Universities were established in 1857 as Calcutta, Bombay and Madras Universities under the aegis of the British Rule. The new National Education Policy (NEP) is the continium of our education policies of the post Independence India measuring upto educational standards of the developed countries. The Bangalore University has been in the forefront of implementing the NEP program during this last four years. It has been the FIRST university in the country to introduce the four years undergraduate program BA (Honours), B.Sc (Honours) from the academic year 2021-2022. The University took up the implementation of NEP earnestly training its teachers from awareness to policy, concepts, curriculum and syllabus framing both at the university departments as well as its constituent and affiliated colleges in addition to mentoring private and deemed universities in Bangalore. The University in coordination with UGC, AICTE, National Assessment and Accreditation Council (NAAC) and Government of Karnataka conducted hundred of programmes in effective Implementation of the NEP 2020. The Bangalore University participated as lead organisation in the conference graced by the President of India and the Governors of the states in August 2021. A workshop of south Indian Vice Chancellors was Organised in Bangalore at NAAC during December 2021. The Government of Karnataka under Higher Education Council were able to prepare curriculum and syllabus in a record time. Online teaching-learning process, digitalisation of examination system, admissions and administrative systems in the rapidly changing world of digital revolution of Anytime, Anywhere, Anyone, AnyMedia, AnyLanguage, Anydevice, AnySubject, AnyCourse, AnyDiscipline, AnyAmount, AnySpeed took the world by storm in the times of the onslaught of COVID-19 between 2020-2021. This book is useful to all those who have been involved in implementing NEP-2020 in the last two years, viz, Vice-Chancellors, educationists, private universities, autonomous colleges, deemed universities, professors and NGOs, across the country.
Chemistry For B Sc Students Semester Ii Theory Practical Fundamentals Of Chemistry Ii Nep 2020 Universities Of Uttarakhand
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Author : Dr. R L Madan
language : en
Publisher: S. Chand Publishing
Release Date :
Chemistry For B Sc Students Semester Ii Theory Practical Fundamentals Of Chemistry Ii Nep 2020 Universities Of Uttarakhand written by Dr. R L Madan and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Science categories.
This textbook has been conceptualized for B.Sc. Second Semester students of Chemistry as per common minimum syllabus prescribed for all Uttarakhand State Universities and Colleges under the recommended National Education Policy (NEP) 2020. Maintaining the traditional approach to the subject, this textbook comprehensively covers two papers, namely Fundamentals of Chemistry II and Chemical Analysis II. Important topics such as Chemical Bonding II, Salient Features of s- and p-Block Elements, Alkanes and Cycloalkanes, Alkenes, Alkynes, Aromatic Compounds, Chemical Kinetics and Catalysis, Thermodynamics-I, Laboratory Hazards and Safety Precautions, Volumetric Analysis Acid-Base Titrations, Differentiation between Alkanes, Alkenes and Alkynes are aptly discussed. Practical Part covering Chemical analysis II has been presented systematically to help students in achieving solid conceptional understanding and learn experimental procedures.
Nep Financial Accounting B Com Ist Sem
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Author : Dr. S. K. Singh,
language : en
Publisher: SBPD Publications
Release Date : 2023-11-17
Nep Financial Accounting B Com Ist Sem written by Dr. S. K. Singh, and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
UNIT - I 1. Introduction to Accounting, 2. Accounting Principles : Concept and Conventions, 3. Indian and International Accounting Standards, UNIT - II 1.Preparation of Journal, Ledger and Trial Balance , 2. Preparation of Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, UNIT - III 1.Accounting for Depreciation , 2. Valuation of Inventory (Stock) , 3. Accounting of Non-Trading or Not-For-Profit Organisations/Institutions, 4. Single Entry System or Accounting from Incomplete Records.
Fundamentals Of Entrepreneurship Udhmita Ke Mool Adhaar For B Com Sem 4 According To Nep 2020
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Author : Prof. R.C. Agarwal
language : hi
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Entrepreneurship Udhmita Ke Mool Adhaar For B Com Sem 4 According To Nep 2020 written by Prof. R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
विषय सूची :- 1. उद्यमिता : अर्थ, अवधारणा, विशेषताएँ, आवश्यकता, कार्य 2. उद्यमिता के सिद्धान्त 3. उद्यमी : अर्थ, विशेषताएँ, गुण, कार्य एवं प्रकार 4. उद्यमिता विकास कार्यक्रम 5. महिला उद्यमिता 6. उद्यम (व्यवसाय) का प्रवर्तन 7. परियोजना : अवधारणा, वर्गीकरण एवं पहचान 8. परियोजना निर्माण एवं प्रतिवेतन 9. परियोजना आकलन/संसाधन निर्धारण (वित्तीय एवं गैर-वित्तीय) 10. कोषों को जुटाना (खड़ा करना अथवा निर्माण करना) 11. उद्यम पूँजी तथा आवश्यक प्रलेखीकरण 12. संयंत्र अभिन्यास या संयंत्र विन्यास 13. उत्पाद का चुनाव 14. एक उद्यम का स्थानीयकरण 15. संगठन का चयन 16. उपक्रम प्रारम्भ करने सम्बन्धी सुविधाएँ एवं प्रौद्योगिकी 17. भारत में लघु आकार उद्योग 18. उद्यमियों के लिए संस्थागत वित्त 19. नवीन इकाई की स्थापना के लिए वैधानिक आवश्यकताएँ 20. उद्यमीय विकास के संस्थान | अतिरिक्त जानकारी :- इस पुस्तक के लेखक प्रो. आर. सी. अग्रवाल, पूर्व प्राचार्य एवं अध्यक्ष, स्नातकोत्तर वाणिज्य विभाग, श्री जैन स्नातकोत्तर महाविद्यालय, बीकानेर हैं।
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.