Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Digital Marketing For B Com Sem 4 According To Nep 2020
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Author :
language : en
Publisher: SBPD Publishing House
Release Date : 2023-05-11
Digital Marketing For B Com Sem 4 According To Nep 2020 written by and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Business & Economics categories.
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Fundamentals Of Entrepreneurship For B Com Sem 4 According To Nep 2020
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Author : Prof. R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-29
Fundamentals Of Entrepreneurship For B Com Sem 4 According To Nep 2020 written by Prof. R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-29 with Business & Economics categories.
Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.
Fundamentals Of Marketing English Edition
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Author : Dr. Vidhu Grace Noel
language : en
Publisher: Thakur Publicatoin Private Limited
Release Date : 2023-03-03
Fundamentals Of Marketing English Edition written by Dr. Vidhu Grace Noel and has been published by Thakur Publicatoin Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Education categories.
Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Fundamentals Of Marketing Vipdan Ke Mool Adhaar For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : hi
Publisher: SBPD Publishing House
Release Date : 2023-05-26
Fundamentals Of Marketing Vipdan Ke Mool Adhaar For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-26 with Business & Economics categories.
विषय सूची :- 1. विपणन- अर्थ ( सूक्ष्म तथा वृहत् अर्थ में ), प्रकृति, क्षेत्र एवं महत्व 2. विपणन अवधारणा 3. विपणन मिश्रण ( अन्तर्लय ) विचार ( अवधारणा ) 4. विपणन पर्यावरण ( वातावरण ) 5. उपभोक्ता व्यवहार6. बाजार विभक्तिकरण एवं स्थितिकरण 7. उत्पाद 8. उत्पाद पहचान – ब्राण्ड, ट्रेडमार्क, पैकेजिंग तथा लेबलिंग 9. उत्पाद जीवन – चक्र 10. नवीन उत्पाद विकास 11. मूल्य अथवा कीमत निर्धारण 12. प्रवर्तन अथवा सम्वर्द्धन निर्णय 13. वैयक्तिक विक्रय 14. विज्ञापन प्रबन्ध 15. विक्रय – सम्वर्द्धन अथवा विक्रय प्रवर्तन अथवा विक्रय प्रसार 16. वितरण वाहिकाएँ अथवा वितरण माध्यम 17. थोक विक्रेता अथवा थोक वितरण प्रबन्ध 18. फुटकर वितरण प्रबन्ध 19. भौतिक वितरण प्रबन्ध 20. विपणन में अद्यतन विकास | अतिरिक्त जानकारी :- इस पुस्तक के लेखक आर. सी. अग्रवाल , भूतपूर्व प्राचार्य एवं विभागाध्यक्ष ( स्नातकोत्तर व्यवसाय प्रशासन विभाग श्री जैन स्नातकोत्तर महाविद्यालय, बीकानेर) एवं डॉ . एन . एस . कोठारी, प्राचार्य एवं प्रोफेसर (मैनेजमेन्ट एण्ड कॉमर्स, इन्स्टीट्यूट ऑफ ग्लोबल सिनर्जी, अजमेर) हैं।
Nep Fundamentals Of Human Resource Management B Com Ist Sem Group C Minor
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2023-10-29
Nep Fundamentals Of Human Resource Management B Com Ist Sem Group C Minor written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-29 with Business & Economics categories.
1. Introduction to Human Resource Management, 2. Human Resource Policies, Procedure, 3. Human Resource Planning, 4. Job Analysis, Description and Specification, 5. Recruitment, 6. Selection, 7. Placement and Placement Introduction, 8. Job Changes : Transfers and Promotions, 9. Training, 10. Executive Development Programme, 11. Performance Appraisal, 12. Job Evaluation, 13. Remuneration.
Nep Financial Accounting B Com Ist Sem
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Author : Dr. S. K. Singh,
language : en
Publisher: SBPD Publications
Release Date : 2023-11-17
Nep Financial Accounting B Com Ist Sem written by Dr. S. K. Singh, and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
UNIT - I 1. Introduction to Accounting, 2. Accounting Principles : Concept and Conventions, 3. Indian and International Accounting Standards, UNIT - II 1.Preparation of Journal, Ledger and Trial Balance , 2. Preparation of Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, UNIT - III 1.Accounting for Depreciation , 2. Valuation of Inventory (Stock) , 3. Accounting of Non-Trading or Not-For-Profit Organisations/Institutions, 4. Single Entry System or Accounting from Incomplete Records.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Business Statistics For B Com Hons
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Author : Jain
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2006-07
Business Statistics For B Com Hons written by Jain and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07 with Arithmetic categories.
Principles Of Marketing
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Author : John F. Tanner, Jr.
language : en
Publisher: Ingram
Release Date :
Principles Of Marketing written by John F. Tanner, Jr. and has been published by Ingram this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.