Digital Marketing For B Com Sem 4 According To Nep 2020
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Digital Marketing For B Com Sem 4 According To Nep 2020
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Author :
language : en
Publisher: SBPD Publishing House
Release Date : 2023-05-11
Digital Marketing For B Com Sem 4 According To Nep 2020 written by and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Business & Economics categories.
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Tourism Travel Management For B Com Sem 4 According To Nep 2020
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Author : Dr. Deepti Maheshwari
language : en
Publisher: SBPD Publishing House
Release Date : 2023-10-26
Tourism Travel Management For B Com Sem 4 According To Nep 2020 written by Dr. Deepti Maheshwari and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with Business & Economics categories.
Table of Content:- UNIT–I : INTRODUCTION TO TRAVEL UNIT–II : THE MODERN TOUR INDUSTRY UNIT–III : TOUR OPERATIONS AND DOCUMENTATION UNIT–IV : IMPACT OF TOURISM AND TOURISM ORGANISATIONS
Digital Marketing English Edition
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Author : Dr. Vishnu Shankar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-03-14
Digital Marketing English Edition written by Dr. Vishnu Shankar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-14 with Education categories.
Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Principles Of Marketing B Com I Semester Nep 2020 New Syllabus Affiliated To Rani Channamma University Belagavi
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Author :
language : en
Publisher: Sankalp Publication
Release Date :
Principles Of Marketing B Com I Semester Nep 2020 New Syllabus Affiliated To Rani Channamma University Belagavi written by and has been published by Sankalp Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
this book is very informative and easy to understand by students.
Digital Marketing Trends And Prospects
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Author : Dr. Shakti Kundu
language : en
Publisher: BPB Publications
Release Date : 2021-01-15
Digital Marketing Trends And Prospects written by Dr. Shakti Kundu and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Computers categories.
Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Artificial Intelligence And Transforming Digital Marketing
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2023-10-03
Artificial Intelligence And Transforming Digital Marketing written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Technology & Engineering categories.
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Food Nutrition And Hygiene According To Nep 2020
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Author : R. Bansal
language : en
Publisher: SBPD Publishing House
Release Date : 2021-10-19
Food Nutrition And Hygiene According To Nep 2020 written by R. Bansal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Health & Fitness categories.
The book, Food, Nutrition and Hygiene has been written in accordance with the latest syllabus prescribed for different universities that have adopted the common unified syllabus under the National Education Policy, 2020. The most important thing that the Covid-19 pandemic taught us is that health is the real wealth. The pandemic was crucial in making us understand the importance of having good health. When everything else fails, we only have our health to depend on. Having the basic knowledge of food and nutrition is absolutely essential in today’s world. Studying a food science and nutrition course will provide students with an understanding of trends and how to distinguish fact from fiction as we become more health-conscious. After studying this subject, the student would be able to fully understand the concept of Food and Nutrition. He or she would gain awareness regarding the common health issues in the society and will have clarity on the special requirements of food during an illness.