Principles Of Marketing B Com I Semester Nep 2020 New Syllabus Affiliated To Rani Channamma University Belagavi
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Principles Of Marketing B Com I Semester Nep 2020 New Syllabus Affiliated To Rani Channamma University Belagavi
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Author :
language : en
Publisher: Sankalp Publication
Release Date :
Principles Of Marketing B Com I Semester Nep 2020 New Syllabus Affiliated To Rani Channamma University Belagavi written by and has been published by Sankalp Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
this book is very informative and easy to understand by students.
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
As Per Nep Syllabus Principles Of Marketing
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Author : Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI
language : en
Publisher: Ashok Yakkaldevi
Release Date : 2022-11-10
As Per Nep Syllabus Principles Of Marketing written by Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI and has been published by Ashok Yakkaldevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-10 with Art categories.
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
As Per Nep Karnataka Syllabus Management Principles And Applications B Com First Semester
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Author : Mr. Mustaq Mulla
language : en
Publisher: Ashok Yakkaldevi
Release Date : 2023-02-04
As Per Nep Karnataka Syllabus Management Principles And Applications B Com First Semester written by Mr. Mustaq Mulla and has been published by Ashok Yakkaldevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-04 with Art categories.
Organizations have a wide range of objectives, and they frequently focus their efforts and resources on achieving these objectives. Organizations have both human and nonhuman resources (plant, equipment, land, money, etc.) that are used to achieve target and deadline-oriented goals. The force that combines resources in support of organizational objectives is management. It is a method of achieving goals with and via people. When people collaborate inside an organisation, management is required. A person who is competent of managing organised activities, whether it be a company operation, religious organisation, military outfit, or a social organisation, must carry out the management duties, which include planning, organising, directing, and regulating. These functions are carried out at all levels of an organisation, regardless of its nature or size. All cooperative projects require management services.
Principles Of Marketing
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Author : Dr. Pardeep Kumar
language : en
Publisher: Sultan Chand & Sons
Release Date : 2023-08-18
Principles Of Marketing written by Dr. Pardeep Kumar and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Business & Economics categories.
This textbook “Principles of Marketing' has incorporated all the components of the syllabus of the University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This textbook has been specifically designed and written as a standard textbook for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This textbook meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written, especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of the University of Delhi.
Nep Principles And Functions Of Marketing B Com Ist Semester Group B Minor
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2023-09-03
Nep Principles And Functions Of Marketing B Com Ist Semester Group B Minor written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-03 with Business & Economics categories.
1. Fundamentals of Marketing : Meaning Concept, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation : Targeting and Positioning, 4. The Concept of Marketing-Mix, 5. New Product Development Process.
Principles Of Marketing For 2nd Semester Students Under Gauhati University
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Author : DR. RAJU SUBBA
language : en
Publisher: Crown Publishing
Release Date : 2025-04-12
Principles Of Marketing For 2nd Semester Students Under Gauhati University written by DR. RAJU SUBBA and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-12 with Business & Economics categories.
Marketing is an essential function of any business, bridging the gap between products and consumers. In today’s dynamic business environment, understanding the principles of marketing is crucial for students aspiring to build careers in commerce and management. The National Education Policy (NEP) 2020 emphasizes a multidisciplinary and practical approach to learning, encouraging students to develop analytical and decision-making skills in real-world business scenarios. Keeping this in mind, Principles of Marketing has been designed to cater to the academic needs of B.Com 2nd Semester students of Gauhati University while aligning with the latest developments in marketing strategies and practices. This book provides a comprehensive yet simplified approach to the fundamental concepts of marketing, ensuring clarity and application-oriented learning. The content is structured into five well-defined units covering key aspects of marketing: Unit I: Introduction This unit lays the foundation for marketing by exploring its nature, scope, and importance. It traces the evolution of marketing and differentiates it from selling. Additionally, it introduces the marketing mix and examines the marketing environment, discussing its various components, including economic, demographic, technological, natural, socio-cultural, and legal factors. Unit II: Consumer Behaviour A marketer’s success largely depends on understanding consumer behavior. This unit explains the nature and importance of consumer behavior, the buying decision process, and the various factors that influence consumer choices. It further explores market segmentation, targeting, and positioning (STP) and distinguishes between product differentiation and market segmentation. Unit III: Product This unit focuses on product concepts and classifications, along with the importance of product mix, branding, packaging, and labeling. It also discusses product-support services, the product life cycle, and the new product development process. The consumer adoption process is explained to provide insights into how consumers accept and use new products. Unit IV: Pricing and Distribution Pricing is a crucial aspect of marketing strategy. This unit delves into the significance of pricing, factors affecting price determination, and various pricing policies and strategies. It also covers distribution channels, their types, functions, and factors affecting their selection. Special attention is given to wholesaling, retailing, e-tailing, and physical distribution. Unit V: Promotion and Recent Developments in Marketing This unit discusses the nature and importance of promotion, the communication process, and the different types of promotion, including advertising, personal selling, public relations, and sales promotion. It also examines the promotion mix and the factors affecting promotional decisions. Additionally, this unit introduces students to emerging trends in marketing, such as social marketing, online marketing, direct marketing, services marketing, green marketing, rural marketing, and consumerism. Throughout the book, efforts have been made to present the concepts in a structured and student-friendly manner. The book includes real-life examples, case studies, and self-assessment questions to encourage critical thinking and practical application of marketing concepts. This book is expected to serve as a valuable resource for students, educators, and aspiring marketers. We hope it fosters a deeper understanding of marketing principles and equips students with the knowledge required to navigate the ever-evolving marketing landscape.
Principles Of Business Management B Com 1st Sem
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Author : Dr. Pramod Gupta
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-09-28
Principles Of Business Management B Com 1st Sem written by Dr. Pramod Gupta and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-28 with Education categories.
e-book of Principles of Business Management, B.Com, First Semester for Three/Four Year Undergraduate Programme for University of Rajasthan, Jaipur Syllabus as per NEP (2020). Published By Thakur Publication.
Principles Of Marketing
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Author : Dr. CB Gupta
language : en
Publisher: Sultan Chand & Sons
Release Date : 2023-09-15
Principles Of Marketing written by Dr. CB Gupta and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-15 with Business & Economics categories.
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Principles Of Marketing And E Commerce For University Of Calcutta And Wb State University
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Author :
language : en
Publisher: Pearson Education India
Release Date :
Principles Of Marketing And E Commerce For University Of Calcutta And Wb State University written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.