Fundamentals Of Public Communication Campaigns
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Fundamentals Of Public Communication Campaigns
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Author : Jonathan Matusitz
language : en
Publisher: John Wiley & Sons
Release Date : 2022-09-08
Fundamentals Of Public Communication Campaigns written by Jonathan Matusitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-08 with Language Arts & Disciplines categories.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Fundamentals Of Media Effects
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Author : Jennings Bryant
language : en
Publisher: Waveland Press
Release Date : 2022-12-08
Fundamentals Of Media Effects written by Jennings Bryant and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Language Arts & Disciplines categories.
Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.
Communication In The Metaverse
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Author : Jonathan Matusitz
language : en
Publisher: Springer Nature
Release Date : 2024-06-27
Communication In The Metaverse written by Jonathan Matusitz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Computers categories.
This book explores the diverse methods and facets of communication in the metaverse, from interpersonal relationships to health communication, and from collaboration in the workplace to social interaction in educational contexts. More specifically, the book analyses the profound interplay between the metaverse and the larger communicative context in which it is entrenched. In this manner, the work concentrates on the factors underlying its origins, development, actualization, and popularity, as well as the fundamental discords, uncertainties, and dangers that can have serious consequences on both society and the individual. Explores diverse methods of communication in the metaverse, from interpersonal relationships to health communication; Analyses the interplay between the metaverse and the larger communicative context in which it is entrenched; Concentrates on the metaverse’s popularity and potential as well as the discords and dangers it presents.
Handbook Of Suicide Prevention
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Author : Updesh Kumar
language : en
Publisher: Springer Nature
Release Date : 2025-04-14
Handbook Of Suicide Prevention written by Updesh Kumar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-14 with Philosophy categories.
The Handbook of Suicide Prevention covers a broad range of topics related to suicidal behaviour, including its underlying causes, risk factors, prevention strategies, and therapeutic approaches. With contributions by renowned experts in the field, the volume brings forth the latest research and clinical insights into suicidal behaviour. It highlights evidence-based practices effective in reducing suicide risk. It provides a comprehensive overview of the multidimensional perspectives, including biological, psychological, and social factors contributing to suicidal ideation and behaviour. The book provides a nuanced and extensive understanding of how suicide risk and protective factors are shaped by social, cultural, and political contexts across the lifespan. The last section of the volume highlights the need for a multifaceted approach to suicide prevention by leveraging the latest technologies and therapeutic modalities while also addressing the social and cultural factors that contribute to suicide risk. Suicidal behaviour remains an intriguing phenomenon that demands addressing being among the leading causes of death worldwide. The handbook is a compilation of essential resources that offers a multitude of theoretical and compassionate approaches to understanding and addressing this complex phenomenon. Its practical guidance and evidence-based recommendations make it an essential reference for anyone working in suicide prevention, mental health and social work.
Jihad In Sub Saharan Africa
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Author : Jonathan Matusitz
language : en
Publisher: Springer Nature
Release Date : 2024-04-08
Jihad In Sub Saharan Africa written by Jonathan Matusitz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-08 with Political Science categories.
This book examines how jihadist groups in sub-Saharan Africa have managed to advance their extremist agenda and recruit new followers thanks to digital media fueled by the information revolution since the dawn of the 21st century. This examination is based on a mixture of historical accounts, contemporary descriptions, case studies, theoretical applications, and an in-depth applied study (in the late chapters of the manuscript). An important conclusion is that the progress of jihadism in sub-Saharan Africa has been commensurate with the development and availability of digital media. This book breaks new ground in three ways. It is the first major academic work to devote most of its content exclusively to the use of digital media by jihadist groups in that region. Examples of jihadist digital media include social networking sites, online instructional videos, propaganda videos, and online jihadist magazines―among others. Secondly, it provides detailed case studies of both well-knownAfrican groups (e.g., Al-Shabaab, Boko Haram) and lesser-known ones― e.g., the Allied Democratic Forces in the Congo (which have, nevertheless, wreaked so much damage). Lastly, it is the first book to include an in-depth thematic analysis of online jihadist magazines―Inspire, Dabiq, Rumiyah, and Gaidi Mtaani―on their content dedicated to sub-Saharan Africa.
From Child Terrorism To Peace Activism
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Author : Jonathan Matusitz
language : en
Publisher: Springer Nature
Release Date : 2022-10-14
From Child Terrorism To Peace Activism written by Jonathan Matusitz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-14 with Social Science categories.
This book examines the reasons for which children join terrorist movements and how they eventually become peace activists fighting the very crimes that they once committed. The transformation of child terrorists into peace activists has received scant attention from academics and practitioners alike. Particular focus is placed on child jihadism, child terrorism in Africa and Latin America, child separatist terrorism, and White child supremacism. These five groups of child terrorists represent about 80% of the problem across the world. The text serves as a primer for anti-terrorism and peace activism for global social change. It includes original, applied research and features personal accounts from former child terrorists who became peace activists themselves. One of the nine chapters provides an in-depth thematic analysis of the lives of 24 subjects (from all five aforementioned groups). The analysis produced four main themes that encapsulate the time and effort that it takes to become a peace activist today: metamorphosis, terrorist behavior, disillusionment, and anti-terrorist behavior. The book ends with multiple solutions from the perspective of social work, including the reintegration of former child terrorists into society. From Child Terrorism to Peace Activism is a resource of deep and broad appeal. The text is essential reading for upper-level undergraduate and Master’s students in political science, military studies, international relations, international law, and peace and conflict studies. It can be pertinent reading for students and instructors in international social work contemplating social work-related solutions to rehabilitate former child terrorists and child soldiers into society through peace activism, anti-terrorist endeavors, and other socio-psychological methods that will produce social change. The text also would appeal to faculty and students in childhood studies with an interest in child terrorism, child development, and child trauma and resilience. Given the essentials, depth, and possibilities that the book offers, it is a useful resource for audiences within counterterrorism institutes, national security agencies, and academic think-tanks. Information on motives, strategies, radicalization processes, and recruitment methods used by terrorist organizations as well as their effects on various audiences will draw readers from law enforcement agencies and institutions.
Public Communication Campaigns
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Author : Ronald E. Rice
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-06
Public Communication Campaigns written by Ronald E. Rice and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-06 with Language Arts & Disciplines categories.
In 1981 the first edition of Public Communication Campaigns effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior. The second edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances--and challenges --in campaign theorizing and research over the past decade. Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Relevant case studies such as the Stanford Heart Disease Prevention Project and studies of cancer and antismoking campaigns serve to broaden and enrich these discussions. New chapters include a highly innovative campaign sampler that sketches 11 notable campaigns and their implications, and provides historical context for more recent studies. Here is a tutorial on formative evaluation, a discussion of community campaigns, a systems-based evaluation planning methodology, an evaluation of television soap operas as campaign tools, and timely analyses of the conduct of political campaigns and the use of persuasion in adolescent AIDS prevention campaigns. An insightful closing chapter by Larry Wallack challenges some of the basic campaign assumptions about the role of mass media. Like its enlightening predecessor, this volume will play an important role in communication efforts to improve the lives of individuals and society by scholars, policy makers, researchers, practitioners, planners, and evaluators. "Most readers will find the book valuable. . . . The book′s scope guarantees some sustenance for all. . . . It packages some impressive pieces by researchers of theoretical and methodological sophistication who have applied their expertise to specific problems. . . . For those interested in the present state of thinking about public communication campaigns, this volume is most useful." --Canadian Journal of Communication
Making Data Talk
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Author : David E Nelson
language : en
Publisher: Oxford University Press
Release Date : 2009-05-20
Making Data Talk written by David E Nelson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-20 with Medical categories.
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
Environmental Health Noncompliance
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Author : David Mikkola
language : en
Publisher: Author House
Release Date : 2013-04-12
Environmental Health Noncompliance written by David Mikkola and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-12 with Medical categories.
Sanitarians often wonder about the effectiveness of their site evaluations, whether or not the client listens and why noncompliance persists. Their academic training emphasizes a three-pronged approach (education, consultation and enforcement) toward the analysis and abatement of sanitation concerns; socio-economic factors, however, emphasize the use of legal means to gain compliance. Enforcement and legal actions push most clients toward short-term compliance; all too often, however, a roller-coaster effect occurs, where noncompliance occurs again and again. Why? This book analyzes the reasons, looking at ways to integrate health behavior models with the existing system to design more effective intervention strategies. Education, consultation and enforcement are melded to produce a more comprehensive approach to site evaluations. Community networking is advanced as an important support system often underutilized by health agencies. In the process, sanitarians are offered suggestions for using these ideas during their site visits.
Corporate Communication
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Author : Jaishri Jethwaney
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-13
Corporate Communication written by Jaishri Jethwaney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.