Fundamentals Of Sales And Marketing
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Fundamentals Of Sales And Marketing
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Author : Mike du Toit
language : en
Publisher: Juta and Company Ltd
Release Date : 2011-03
Fundamentals Of Sales And Marketing written by Mike du Toit and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Marketing categories.
It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers' needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer's needs brings these two seemingly different fields together. This book serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.
Fundamentals Of Sales And Marketing
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Author : Eugene Engelbrecht
language : en
Publisher:
Release Date : 2005
Fundamentals Of Sales And Marketing written by Eugene Engelbrecht and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
The Fundamentals Of Business To Business Sales Marketing
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Author : John Coe
language : en
Publisher: McGraw Hill Professional
Release Date : 2004
The Fundamentals Of Business To Business Sales Marketing written by John Coe and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Publisher Description
Fundamentals Of Sales And Marketing
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Author : E. Engelbrecht
language : en
Publisher:
Release Date : 2016
Fundamentals Of Sales And Marketing written by E. Engelbrecht and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with BUSINESS & ECONOMICS categories.
Fundamentals Of Sales Management For The Newly Appointed Sales Manager
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Author : Matthew Schwartz
language : en
Publisher: AMACOM
Release Date : 2006-02-24
Fundamentals Of Sales Management For The Newly Appointed Sales Manager written by Matthew Schwartz and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-24 with Business & Economics categories.
This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate. Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much, much more. Now that you’ve been handed these unfamiliar responsibilities, you’re going to have to think on your feet -- or face the possibility of not living up to expectations. Dispensing with dry theory, Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand your new role in the organization, and how to thrive simultaneously as both a member of the management team and as a team leader. You’ll learn how to: Make a smooth transition into management Build a superior, high-functioning sales team Set objectives and plan performance Delegate responsibilities Recruit new employees Improve productivity and effectiveness This book supplies you with indispensable, need-to-know information on communicating with your team, your bosses, your peers, and your customers; developing a sales plan and understanding the relationship between corporate, department, and individual plans; applying crucial time management skills to your new role; managing a sales territory; interviewing and hiring the right people; building a motivational environment; compensating your people; and understanding the difference between training, coaching, and counseling?and knowing how to excel at each.
The Fundamentals Of Marketing
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Author : Edward Russell
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Marketing written by Edward Russell and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Fundamentals And Practice Of Marketing
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Author : Adrian Mackay
language : en
Publisher: Routledge
Release Date : 2012-05-04
Fundamentals And Practice Of Marketing written by Adrian Mackay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Fundamentals Of Marketing
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Author : W. G. Leader
language : en
Publisher: Nelson Thornes
Release Date : 1994
Fundamentals Of Marketing written by W. G. Leader and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Marketing
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Author : Patrick Forsyth
language : en
Publisher: Economist Books
Release Date : 2009
Marketing written by Patrick Forsyth and has been published by Economist Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication in marketing categories.
Even though organisations have become increasingly marketing-focussed in their approach, marketing is one of the most misunderstood areas of business. This guide clarifies exactly what it is and how it works, and reviews and explains the techniques involved.
Fundamentals Of Sales Management
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Author : Ramneek Kapoor
language : en
Publisher:
Release Date : 2005-02-01
Fundamentals Of Sales Management written by Ramneek Kapoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-01 with Sales management categories.
This book deals with the subject of sales, salesmanship and sales management and enquires why, how, when and who should be selling products and services to the ultimate consumer. It will serve as a textbook for students of marketing and sales management