Future Proof Your Marketing
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Future Proof Your Marketing How To Grow Your Business With Digital Marketing Now And During The Artificial Intelligence Revolution
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Author : Kevin Getch
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-07-13
Future Proof Your Marketing How To Grow Your Business With Digital Marketing Now And During The Artificial Intelligence Revolution written by Kevin Getch and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-13 with Business & Economics categories.
As an entrepreneur, you're expected to know how to market your business, but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it's easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts. In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You'll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what's actually driving results. Kevin provides dozens of tools-many of them free-that will take you inside your customers' minds and enable you to build a winning strategy that can evolve along with your business.
Future Proof Your Marketing
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Author : Getch Kevin
language : en
Publisher:
Release Date : 1901
Future Proof Your Marketing written by Getch Kevin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1901 with categories.
Future Proofing Your Business
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Author : Troy Hazard
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-17
Future Proofing Your Business written by Troy Hazard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-17 with Business & Economics categories.
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy’s philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.
The Future Proof Marketing Playbook
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Author : Tim Hickle
language : en
Publisher:
Release Date : 2016-10-31
The Future Proof Marketing Playbook written by Tim Hickle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Business & Economics categories.
Tired of chasing algorithms or new social networks? This playbook teaches you how to build a marketing presence that a Google algorithm update can't break.
Global Cause Marketing
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Author : Peter L. Hirsch
language : en
Publisher: CreateSpace
Release Date : 2013-10
Global Cause Marketing written by Peter L. Hirsch and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with Business & Economics categories.
What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.
Future Proof Your Brand
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Author : Marc Cloosterman
language : en
Publisher: Rebrand Publishing
Release Date : 2017-06-16
Future Proof Your Brand written by Marc Cloosterman and has been published by Rebrand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-16 with Branding (Marketing) categories.
Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.
Future Proof Your Business
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Author : Tom Cheesewright
language : en
Publisher: Penguin UK
Release Date : 2020-04-09
Future Proof Your Business written by Tom Cheesewright and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Business & Economics categories.
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
The Long Tail Theory For Business
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Author : 50MINUTES,
language : en
Publisher: 50 Minutes
Release Date : 2015-09-02
The Long Tail Theory For Business written by 50MINUTES, and has been published by 50 Minutes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with Business & Economics categories.
Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
101 Ways To Get More Customers From The Internet In 2014
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Author : Tim Kitchen
language : en
Publisher: CreateSpace
Release Date : 2013-12
101 Ways To Get More Customers From The Internet In 2014 written by Tim Kitchen and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
The world of Internet Marketing changes fast and in 2014 businesses are competing in a very different online landscape. Companies of all sizes that want to compete for customers online have to be smart if they're going to stand out and grab their share of the colossal opportunity open to every perceivable market. In this book, you'll discover 101 proven and tested ways to get more customers from the Internet. Whether you're a small or large company; B2B or B2C; and whatever business your in... As long as your customers are humans, you'll find enough tips inside to keep your marketing From your website, SEO and social media to email marketing and paid advertising like Google Adwords, we'll take a look at every component of a successful online marketing campaign. This book is the savvy business owner's secret weapon to online domination. Learn to analyse your competitor's marketing campaigns, spot their weaknesses and tune up your own efforts in easily digestible chunks. Our experience at Exposure Ninja working with hundreds of businesses around the world has given us unique behind-the-scenes access to marketing campaigns, websites, strategies and audiences in dozens of different markets. The tips in this book are distilled from this experience and work for any business. From consultancies to e-commerce stores, b2b or b2c, products or services. The basics of selling to human beings never change, and these principles run through every one of the 101 tips. Read real life case studies and get a sneak peek at what makes a difference to real businesses like yours. Pick and choose the strategies you want to apply this week and get started immediately.
Marketing Flexology
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Author : Engelina Jaspers
language : en
Publisher: Flex Pro Media
Release Date : 2018-08-14
Marketing Flexology written by Engelina Jaspers and has been published by Flex Pro Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-14 with Business & Economics categories.
Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.