The Long Tail Theory For Business
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The Long Tail Theory For Business
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Author : 50MINUTES,
language : en
Publisher: 50 Minutes
Release Date : 2015-09-02
The Long Tail Theory For Business written by 50MINUTES, and has been published by 50 Minutes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with Business & Economics categories.
Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
The Long Tail
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Author : Chris Anderson
language : en
Publisher: Hyperion
Release Date : 2008-07-08
The Long Tail written by Chris Anderson and has been published by Hyperion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-08 with Business & Economics categories.
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
The Long Tail
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Author : Chris Anderson
language : en
Publisher: Hachette Books
Release Date : 2006-07-11
The Long Tail written by Chris Anderson and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-11 with Business & Economics categories.
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Summary The Long Tail Why The Future Of Business Is Selling Less Of More By Chris Anderson
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-06
Summary The Long Tail Why The Future Of Business Is Selling Less Of More By Chris Anderson written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-06 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee!
The Long Tail
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Author : Chris Anderson
language : en
Publisher: Vintage
Release Date : 2006
The Long Tail written by Chris Anderson and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Book industries and trade categories.
Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. 'The long tail' refers to the hundreds of thousands of products that are not number one bestsellers. If you were to plot a graph of a company's products ranging them from the bestselling to the least popular along the bottom axis and plotting sales figures against the vertical axis, then you'd see the line sort of 'tailing off' as products become less popular. The bestsellers may sell in their thousands, but others sell only in hundreds, or maybe even tens. However, there are so many of these products that if you add up their total sales, they are quite often more profitable than bestsellers. These products, from the part of the sales graph that 'tails off', are the long tail, and these products are changing the face of the entertainment industry. When Chris Anderson identified this trend in Wired magazine in the autumn of 2004, he explained how in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. Take music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music - songs that record stores never would be able to carry but that can be offered online. All that niche-market, off-mainstream music is part of the long tail, and makes a significant contribution to profits. In this new digital era, the long tail is a powerful force that is challenging the might of the mass-market.
Secrets Of Great Rainmakers
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Author : Jeffrey J Fox
language : en
Publisher: Random House
Release Date : 2010-07-28
Secrets Of Great Rainmakers written by Jeffrey J Fox and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-28 with Business & Economics categories.
In Secrets of Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. Jeffrey gets to the heart of the matter, and condenses years of rainmaker trial and error into memorable chapters guaranteed to increase sales. They've already been proven! Among the secrets, you'll find: - Rainmakers have no competitors - You can't sell beer sitting at your desk - Take the word 'price' out of your vocabulary - Never give a quote - How to prepare a presentation This guide is essential reading for anyone wanting to get ahead in business.
An Introduction To Heavy Tailed And Subexponential Distributions
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Author : Sergey Foss
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-21
An Introduction To Heavy Tailed And Subexponential Distributions written by Sergey Foss and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-21 with Mathematics categories.
Heavy-tailed probability distributions are an important component in the modeling of many stochastic systems. They are frequently used to accurately model inputs and outputs of computer and data networks and service facilities such as call centers. They are an essential for describing risk processes in finance and also for insurance premia pricing, and such distributions occur naturally in models of epidemiological spread. The class includes distributions with power law tails such as the Pareto, as well as the lognormal and certain Weibull distributions. One of the highlights of this new edition is that it includes problems at the end of each chapter. Chapter 5 is also updated to include interesting applications to queueing theory, risk, and branching processes. New results are presented in a simple, coherent and systematic way. Graduate students as well as modelers in the fields of finance, insurance, network science and environmental studies will find this book to be an essential reference.
The Greiner Growth Model
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Author : 50minutes,
language : en
Publisher: 50 Minutes
Release Date : 2015-09-17
The Greiner Growth Model written by 50minutes, and has been published by 50 Minutes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Business & Economics categories.
Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration. • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact • Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Free
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Author : Chris Anderson
language : en
Publisher: Random House
Release Date : 2010-12-15
Free written by Chris Anderson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.