Fuzzy Methods For Customer Relationship Management And Marketing
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Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Fuzzy Methods For Customer Relationship Management And Marketing
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Author : Andreas Meier
language : en
Publisher:
Release Date : 2012
Fuzzy Methods For Customer Relationship Management And Marketing written by Andreas Meier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Intelligent Techniques In Engineering Management
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Author : Cengiz Kahraman
language : en
Publisher: Springer
Release Date : 2015-05-05
Intelligent Techniques In Engineering Management written by Cengiz Kahraman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Technology & Engineering categories.
This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of intelligent techniques such as neural networks, fuzzy sets, Tabu search, genetic algorithms, etc. will be useful for engineering managers, postgraduate students, researchers, and lecturers. The book has been written considering the contents of a classical engineering management book but intelligent techniques are used for handling the engineering management problem areas. This comprehensive characteristics of the book makes it an excellent reference for the solution of complex problems of engineering management. The authors of the chapters are well-known researchers with their previous works in the area of engineering management.
Research Methods Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Research Methods Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Science categories.
Across a variety of disciplines, data and statistics form the backbone of knowledge. To ensure the reliability and validity of data, appropriate measures must be taken in conducting studies and reporting findings. Research Methods: Concepts, Methodologies, Tools, and Applications compiles chapters on key considerations in the management, development, and distribution of data. With its focus on both fundamental concepts and advanced topics, this multi-volume reference work will be a valuable addition to researchers, scholars, and students of science, mathematics, and engineering.
Supply Chain Management Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Supply Chain Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Accurate Case Outcome Modeling
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Author : Arch G. Woodside
language : en
Publisher: Springer Nature
Release Date : 2019-11-15
Accurate Case Outcome Modeling written by Arch G. Woodside and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications. This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.
Handbook Of Research On Novel Soft Computing Intelligent Algorithms Theory And Practical Applications
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Author : Vasant, Pandian M.
language : en
Publisher: IGI Global
Release Date : 2013-08-31
Handbook Of Research On Novel Soft Computing Intelligent Algorithms Theory And Practical Applications written by Vasant, Pandian M. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-31 with Computers categories.
"This book explores emerging technologies and best practices designed to effectively address concerns inherent in properly optimizing advanced systems, demonstrating applications in areas such as bio-engineering, space exploration, industrial informatics, information security, and nuclear and renewable energies"--Provided by publisher.
Handbook Of Qualitative Organizational Research
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Author : Kimberly D. Elsbach
language : en
Publisher: Routledge
Release Date : 2015-11-19
Handbook Of Qualitative Organizational Research written by Kimberly D. Elsbach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapters in each area are written by experts in a variety of fields, who have contributed some of the most innovative studies themselves in recent years. An indispensable reference guide to anyone conducting high-impact organizational research, this handbook includes innovative approaches to research problems, data collection, data analysis and interpretation, and application of research findings. The book will be of interest to scholars and graduate students in a wide variety of disciplines, including anthropology, organizational behavior, organizational theory, social psychology, and sociology
Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2021-03-09
Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.