Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
DOWNLOAD
Download Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
DOWNLOAD
Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Fuzzy Methods For Customer Relationship Management And Marketing
DOWNLOAD
Author : Andreas Meier
language : en
Publisher:
Release Date : 2012
Fuzzy Methods For Customer Relationship Management And Marketing written by Andreas Meier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Inductive Fuzzy Classification In Marketing Analytics
DOWNLOAD
Author : Michael Kaufmann
language : en
Publisher: Springer
Release Date : 2014-06-04
Inductive Fuzzy Classification In Marketing Analytics written by Michael Kaufmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-04 with Business & Economics categories.
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
Fuzzy Classification Of Online Customers
DOWNLOAD
Author : Nicolas Werro
language : en
Publisher: Springer
Release Date : 2015-02-26
Fuzzy Classification Of Online Customers written by Nicolas Werro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Business & Economics categories.
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Supply Chain Management Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Supply Chain Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Handbook Of Research On Swarm Intelligence In Engineering
DOWNLOAD
Author : Bhattacharyya, Siddhartha
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Handbook Of Research On Swarm Intelligence In Engineering written by Bhattacharyya, Siddhartha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Computers categories.
Swarm Intelligence has recently emerged as a next-generation methodology belonging to the class of evolutionary computing. As a result, scientists have been able to explain and understand real-life processes and practices that previously remained unexplored. The Handbook of Research on Swarm Intelligence in Engineering presents the latest research being conducted on diverse topics in intelligence technologies such as Swarm Intelligence, Machine Intelligence, Optical Engineering, and Signal Processing with the goal of advancing knowledge and applications in this rapidly evolving field. The enriched interdisciplinary contents of this book will be a subject of interest to the widest forum of faculties, existing research communities, and new research aspirants from a multitude of disciplines and trades.
E Marketing Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-05-31
E Marketing Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Intelligent Techniques In Engineering Management
DOWNLOAD
Author : Cengiz Kahraman
language : en
Publisher: Springer
Release Date : 2015-05-05
Intelligent Techniques In Engineering Management written by Cengiz Kahraman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Technology & Engineering categories.
This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of intelligent techniques such as neural networks, fuzzy sets, Tabu search, genetic algorithms, etc. will be useful for engineering managers, postgraduate students, researchers, and lecturers. The book has been written considering the contents of a classical engineering management book but intelligent techniques are used for handling the engineering management problem areas. This comprehensive characteristics of the book makes it an excellent reference for the solution of complex problems of engineering management. The authors of the chapters are well-known researchers with their previous works in the area of engineering management.
Pathology And Law
DOWNLOAD
Author : Gregory Davis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-03
Pathology And Law written by Gregory Davis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-03 with Law categories.
Almost all pathologists face legal issues when dealing with the specimens they work with on a day-to-day basis, whether it involves quality control and assurance in handling the specimens, facing the possibility of malpractice suits, or serving as an expert witness in a trial. Written in an easy to read, conversational tone, with a dose of good humor, this book fills the need for a handbook that discusses the full spectrum of legal issues that many pathologists face, written from a pathologist's point of view. Organized in 12 user-friendly chapters, the book begins with a comparison of Law and Medicine and explains the basics of the American Legal System. It continues with discussions of the impact of law on the practice of pathology, including such topics as specimens with potential legal implications, the controversy of saving organs for teaching, procuring and saving specimens for toxicology testing and DNA confirmation in identity testing. A must-have section on malpractice suits covers reasons why patients sue, what to do if sued, and reducing the chance of being sued. The author addresses expert witness testimony, including how to be an expert witness, conflicts of interest, conduct in a courtroom, what to say and what not to say. Quality control and assurance as it applies to the pathologist is also discussed. Legal implications for the information age, including the use of internet and e-mail with regard to patient confidentiality is discussed in detail. Case samples are scattered throughout the text to illustrate the principles discussed. Every term is defined in the glossary.
Artificial Intelligence Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2016-12-12
Artificial Intelligence Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-12 with Computers categories.
Ongoing advancements in modern technology have led to significant developments in artificial intelligence. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of the latest breakthroughs and recent progress in artificial intelligence. Highlighting relevant technologies, uses, and techniques across various industries and settings, this publication is a pivotal reference source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of artificial intelligence.