Inductive Fuzzy Classification In Marketing Analytics
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Inductive Fuzzy Classification In Marketing Analytics
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Author : Michael Kaufmann
language : en
Publisher: Springer
Release Date : 2014-06-04
Inductive Fuzzy Classification In Marketing Analytics written by Michael Kaufmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-04 with Business & Economics categories.
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
An Inductive Fuzzy Classification Approach Applied To Individual Marketing
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Author : Michael Kaufmann
language : en
Publisher:
Release Date : 2008
An Inductive Fuzzy Classification Approach Applied To Individual Marketing written by Michael Kaufmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing
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Author : Kumar, Anil
language : en
Publisher: IGI Global
Release Date : 2015-10-27
Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing written by Kumar, Anil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-27 with Business & Economics categories.
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher
Applying Fuzzy Logic For The Digital Economy And Society
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Author : Andreas Meier
language : en
Publisher: Springer
Release Date : 2019-02-28
Applying Fuzzy Logic For The Digital Economy And Society written by Andreas Meier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.
This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.
Supply Chain Management Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Supply Chain Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Knowledge Science Engineering And Management
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Author : Robert Buchmann
language : en
Publisher: Springer
Release Date : 2014-10-10
Knowledge Science Engineering And Management written by Robert Buchmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Computers categories.
This book constitutes the refereed proceedings of the 7th International Conference on Knowledge Science, Engineering and Management, KSEM 2014, held in Sibiu, Romania, in October 2014. The 30 revised full papers presented together with 5 short papers and 3 keynotes were carefully selected and reviewed from 77 submissions. The papers are organized in topical sections on formal semantics; content and document analysis; concept and lexical analysis; clustering and classification; metamodeling and conceptual modeling; enterprise knowledge; knowledge discovery and retrieval; formal knowledge processing; ontology engineering and management; knowledge management; and hybrid knowledge systems.
Flexible Query Answering Systems 2015
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Author : Troels Andreasen
language : en
Publisher: Springer
Release Date : 2015-10-22
Flexible Query Answering Systems 2015 written by Troels Andreasen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-22 with Computers categories.
This volume contains the papers presented at the Eleventh Flexible Query Answering Systems 2015 (FQAS-2015) held on October 26-28, 2015 in Cracow, Poland. The international conferences on Flexible Query Answering Systems (FQAS) are a series of premier conferences focusing on the key issue in the information society of providing easy, flexible, and intuitive access to information and knowledge to everybody, even people with a very limited computer literacy. In targeting this issue, the Conference draws on several research areas, such as information retrieval, database management, information filtering, knowledge representation, soft computing, management of multimedia information, and human-computer interaction. The Conference provides a unique opportunity for researchers, developers and practitioners to explore new ideas and approaches in a multidisciplinary forum.
The Application Of Fuzzy Logic For Managerial Decision Making Processes
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Author : Andreas Meier
language : en
Publisher: Springer
Release Date : 2017-03-30
The Application Of Fuzzy Logic For Managerial Decision Making Processes written by Andreas Meier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Computers categories.
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics
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Author : Kumar, Anil
language : en
Publisher: IGI Global
Release Date : 2016-10-25
Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics written by Kumar, Anil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.