G T M Tam


G T M Tam
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Cracking The Product Marketing Code


Cracking The Product Marketing Code
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Author : Iman Bayatra
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-10-27

Cracking The Product Marketing Code written by Iman Bayatra and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.


Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.



Blue Print


Blue Print
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Author : Georgia Institute of Technology
language : en
Publisher:
Release Date : 1949

Blue Print written by Georgia Institute of Technology and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with School yearbooks categories.




Grounded Theory And Grounded Theorizing


Grounded Theory And Grounded Theorizing
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Author : Antony Bryant
language : en
Publisher: Oxford University Press
Release Date : 2017

Grounded Theory And Grounded Theorizing written by Antony Bryant and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Psychology categories.


The grounded theory method is founded on a view of analysis whereby the research questions and potential hypotheses are not articulated at the outset; rather, the researcher initially seeks to gain familiarity with a research context, and only in later stages does the process become progressively more focused and targeted. As such, the grounded theory method uses familiar research tools and techniques (coding, sampling, classification) but in distinctive and innovative ways. As a result, the method is one of the most widely used-if not the most widely used-method in current qualitative research. Initially aimed at the social sciences, the grounded theory method has now spread so far that it can be found in almost any subject area or discipline in which people are observed or interviewed as participants. In Grounded Theory and Grounded Theorizing: Pragmatism in Research Practice, author Antony Bryant illustrates the key features of grounded theory method by showcasing examples from several of his most successful doctoral students. In this accessible volume, Bryant provides expert guidance on the use of grounded theory method in qualitative research by emphasizing and illustrating the essential features and background of the method for readers and researchers of all levels and competencies.



Festschrift In Honour Of Kathy Charmaz


Festschrift In Honour Of Kathy Charmaz
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Author : Antony Bryant
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-11-14

Festschrift In Honour Of Kathy Charmaz written by Antony Bryant and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-14 with Social Science categories.


This Festschrift to honour Kathy Charmaz’s scholarship features fourteen chapters plus an editors’ introduction, exploring CGT extensively, examining topics including “Indigenization” of the method, its approaches to decolonizing research, uses of CGT in social justice research, and the legacies of Kathy Charmaz’s remarkable mentorship.



Proceedings


Proceedings
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Author : Association of American Railroads. Car Service Division. Midwest Shippers Advisory Board
language : en
Publisher:
Release Date : 1941

Proceedings written by Association of American Railroads. Car Service Division. Midwest Shippers Advisory Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with categories.




Proceedings Of The Regular Meeting


Proceedings Of The Regular Meeting
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Author : Mid-West Shippers Advisory Board
language : en
Publisher:
Release Date : 1942

Proceedings Of The Regular Meeting written by Mid-West Shippers Advisory Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Railroads categories.




Summa Quae Vocatur Catholicon


Summa Quae Vocatur Catholicon
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Author : Johannes (Ianuensis)
language : la
Publisher:
Release Date : 1520

Summa Quae Vocatur Catholicon written by Johannes (Ianuensis) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1520 with categories.




Artnews


Artnews
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Author :
language : en
Publisher:
Release Date : 1954

Artnews written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Art categories.




Differential Geometry And Lie Groups


Differential Geometry And Lie Groups
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Author : Jean Gallier
language : en
Publisher: Springer Nature
Release Date : 2020-08-18

Differential Geometry And Lie Groups written by Jean Gallier and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Mathematics categories.


This textbook explores advanced topics in differential geometry, chosen for their particular relevance to modern geometry processing. Analytic and algebraic perspectives augment core topics, with the authors taking care to motivate each new concept. Whether working toward theoretical or applied questions, readers will appreciate this accessible exploration of the mathematical concepts behind many modern applications. Beginning with an in-depth study of tensors and differential forms, the authors go on to explore a selection of topics that showcase these tools. An analytic theme unites the early chapters, which cover distributions, integration on manifolds and Lie groups, spherical harmonics, and operators on Riemannian manifolds. An exploration of bundles follows, from definitions to connections and curvature in vector bundles, culminating in a glimpse of Pontrjagin and Chern classes. The final chapter on Clifford algebras and Clifford groups draws the book to an algebraic conclusion, which can be seen as a generalized viewpoint of the quaternions. Differential Geometry and Lie Groups: A Second Course captures the mathematical theory needed for advanced study in differential geometry with a view to furthering geometry processing capabilities. Suited to classroom use or independent study, the text will appeal to students and professionals alike. A first course in differential geometry is assumed; the authors’ companion volume Differential Geometry and Lie Groups: A Computational Perspective provides the ideal preparation.



Attention And Vision In Language Processing


Attention And Vision In Language Processing
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Author : Ramesh Kumar Mishra
language : en
Publisher: Springer
Release Date : 2015-07-13

Attention And Vision In Language Processing written by Ramesh Kumar Mishra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-13 with Language Arts & Disciplines categories.


This volume provides a comprehensive overview of the nature of attentional and visual processes involved in language comprehension. Key concerns include how linguistic and non-linguistic processes jointly determine language comprehension and production and how the linguistic system interfaces with perceptual systems and attention. Language scientists have traditionally considered language in isolation from other cognitive and perceptual systems such as attention, vision and memory. In recent years, however, it has become increasingly clear that language comprehension must be studied within interaction contexts. The study of multimodal interactions and attentional processes during language processing has thus become an important theoretical focus that guides many research programs in psycholinguistics and related fields.