Gest O Estrat Gica Por Meio De Projetos E Agilidade
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Gest O Estrat Gica Por Meio De Projetos E Agilidade
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Author : Carlos Augusto Freitas
language : pt-BR
Publisher: Brasport
Release Date : 2024-05-10
Gest O Estrat Gica Por Meio De Projetos E Agilidade written by Carlos Augusto Freitas and has been published by Brasport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-10 with Business & Economics categories.
“This book is a welcome addition in the space of strategic initiative management. It is enriched with much needed practical insights on interpersonal and technical skills as well as organizational culture elements needed to lead strategic initiatives successfully. Read it, apply the insights, learn from them, and change your organization.” – Tahirou Assane Oumarou – Director of Brightline® “Posso afirmar veementemente que os conceitos de Gestão Estratégica aplicados na prática transformaram minha vida! Desde a efetiva implementação da Gestão Estratégica em minha empresa, potencializamos significativamente o processo de transformação e impacto positivo nas vidas das pessoas envolvidas diretamente com nosso negócio.” – João Paulo Fernandes – Empresário e Fundador do Grupo JPM Viagens, Diretor Executivo Turista FC®. “Uma estratégia estruturada é fundamental para garantir que uma organização esteja focada, alinhada e capaz de se adaptar às mudanças do ambiente externo, enquanto trabalha de forma eficiente para alcançar seus objetivos de longoprazo.” – Gustavo Braz – Head of Orange Brazil Orange Business Services. “Em um ambiente complexo, em constante mudança e com alto grau de incerteza, as organizações precisam de uma estratégia que defina uma direção, estabelecendo objetivos e metas. A concepção da estratégia depende de análise, diagnóstico e de escolhas. Seu sucesso, por outro lado, depende muito da execução e de um aprendizado contínuo. Além dos aspectos técnicos, é fundamental a valorização do ser humano, traduzida em uma liderança e uma cultura que privilegiem a transparência, a autonomia, a diversidade, a igualdade e a inclusão. O valor “humano” (que se traduz em saúde, bem-estar e satisfação) se associa ao valor “do negócio”, produzindo ao final um verdadeiro valor compartilhado. O sucesso da estratégia depende fortemente da sua execução. Para isso, o uso de diferentes metodologias e melhores práticas é fundamental. No entanto, a técnica somente não basta. O lado humano da estratégia deve ser considerado. O pensamento ágil, que privilegia a autonomia e a colaboração, associado ao aprendizado e à melhoria contínuos, deve ser efetivamente praticado, sobretudo nos projetos associados à estratégia. Somente assim se alcançarão os objetivos e benefícios desejados.” Alberto Wajzenberg – Executive Digital Global Leader
Gest O Estrat Gica Por Meio De Projetos Programas E Portf Lio
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Author : Carlos Augusto Freitas
language : pt-BR
Publisher: Brasport
Release Date : 2016-06-15
Gest O Estrat Gica Por Meio De Projetos Programas E Portf Lio written by Carlos Augusto Freitas and has been published by Brasport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Business & Economics categories.
Série Estratégia em Projetos, Programas e Portfólio Esta série traz uma coletânea de livros com o objetivo de passar uma visão de conceitos, fundamentos e aplicação prática dos “três Ps" (e afins) que ajude na ESTRATÉGIA das organizações (em qualquer segmento). São obras voltadas para qualquer tipo de profissional, do nível técnico ao executivo, estudantes de cursos de pós-graduação e MBAs e pesquisadores sobre o assunto. Serão abordados temas como governança em projetos, governança corporativa, gestão de programas e portfólio, estratégia empresarial, escritório de projetos (estratégico) e gestão do conhecimento, que, juntos e de forma estruturada, transformam o modelo de gestão organizacional e a forma de fazer negócios das empresas, acompanhando e respondendo ao dinamismo do mercado atual. - Alinhamento estratégico - Agilidade organizacional - Percepção de valor Visão dos especialistas sobre o tema: “As organizações que se apoiarem na governança corporativa e de projetos estarão fazendo os projetos certos, alinhados à estratégia da organização.” Walther Krause “O sucesso de qualquer organização depende de como a sua equipe gerencia os seus processos e projetos em alinhamento com a estratégia do negócio.” Carlos Eduardo Martins Serra “A gestão de programas é, portanto, uma disciplina essencial às aspirações de qualquer organização que necessita se destacar com sucesso na sua área de atuação.” Wagner Maxsen "Quando eu comecei minha carreira em projetos as palavras de ordem eram: escopo, tempo e custo. O foco era em garantir a estabilidade de trabalho e a entrega do produto ou serviço do projeto. Mas alguma coisa estava faltando... será que estávamos fazendo os projetos certos? De que adiantava entregar no prazo correto um produto que não seria viável? Foi aí que percebemos que o P de Project Management tinha que significar mais do que o prescrito no PMBOK® Guide e em outros padrões de gerenciamento de projetos. Esse P teria que se estender para programas e portfólios e virar um “super” P. A partir daí a estratégia entrou na raiz de todos os trabalhos de projetos. Significava fazer corretamente os projetos certos. E esse é o foco deste trabalho excepcional do Carlos Augusto: garantir o perfeito alinhamento entre os interesses estratégicos organizacionais e a execução dos projetos. Estou certo de que será uma leitura enriquecedora para todos os gerentes de projetos e consequentemente de grande valor para os projetos que fazemos." Ricardo Vargas, MSc, PMP Engenheiro brasileiro, especialista em projetos, portfólio e riscos. Autor de mais de 15 livros sobre gerenciamento de projetos e atual diretor de infraestrutura e gerenciamento de projetos do Escritório das Nações Unidas (UNOPS) de Serviços para Projetos. *Prefácio de Paul Dinsmore e Apresentação de Ricardo Vargas
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: Wiley
Release Date : 2013-07-10
Managing Innovation written by Joe Tidd and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
Competing For The Future
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Author : Gary Hamel
language : en
Publisher: Harvard Business Press
Release Date : 1996-03-21
Competing For The Future written by Gary Hamel and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-03-21 with Business & Economics categories.
New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
The Balanced Scorecard
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Author : Robert S. Kaplan
language : en
Publisher: Harvard Business Review Press
Release Date : 1996-08-02
The Balanced Scorecard written by Robert S. Kaplan and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-02 with Business & Economics categories.
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
Empreendedorismo Urbano
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Author : Rose Compans
language : pt-BR
Publisher: UNESP
Release Date : 2004
Empreendedorismo Urbano written by Rose Compans and has been published by UNESP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Architecture categories.
Trabalho contemplado com o 3o Prêmio Brasileiro "Política e Planejamento Urbano e Regional" - ANPUR, como melhor tese de doutorado defendida entre janeiro de 2002 e janeiro de 2003, agora transformado em livro. Aborda temas como: promoção do desenvolvimento econômico, participação do setor privado na gestão de serviços e equipamentos públicos, consenso social em torno de prioridades estratégicas de investimentos e a introdução de uma racionalidade empresarial na administração dos negócios públicos. Em relação profunda com o debate intelectual sobre o futuro das metrópoles, revela os meandros de uma corrente de pensamento que transforma cidades em "empresas"; equipamentos, serviços e trabalhadores em "mercadorias"; e o relacionamento entre o público e o privado em, simplesmente, "competitividade".
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Manager S Guide To Excellence In Public Relations And Communication Management
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Author : David M. Dozier
language : en
Publisher: Routledge
Release Date : 2013-10-18
Manager S Guide To Excellence In Public Relations And Communication Management written by David M. Dozier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Gamestorming
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Author : Dave Gray
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-07-14
Gamestorming written by Dave Gray and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Business & Economics categories.
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution