Gesti N Pol Tica Y Comunicaci N
DOWNLOAD
Download Gesti N Pol Tica Y Comunicaci N PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Gesti N Pol Tica Y Comunicaci N book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Mf1433 3 Marketing Cultural
DOWNLOAD
Author : M? Carmen Gastalver Robles
language : es
Publisher:
Release Date : 2019
Mf1433 3 Marketing Cultural written by M? Carmen Gastalver Robles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.
Tratamiento De Quejas Y Reclamaciones De Clientes De Servicios Financieros
DOWNLOAD
Author : GARCÍA PRADO, ENRIQUE
language : es
Publisher: Ediciones Paraninfo, S.A.
Release Date : 2014-01-01
Tratamiento De Quejas Y Reclamaciones De Clientes De Servicios Financieros written by GARCÍA PRADO, ENRIQUE and has been published by Ediciones Paraninfo, S.A. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Reference categories.
Un buen servicio a los clientes y usuarios de servicios financieros es una prueba de calidad irrefutable para los mismos y la mejor manera de consolidar la clientela. Esta obra analiza los servicios de atención al cliente en las entidades financieras y los procesos de calidad de servicio. Aspectos como el procedimiento de recogida de quejas y reclamaciones, su tramitación y gestión, los métodos para su resolución y los procedimientos de control y evaluación junto con la aplicación de medidas correctoras son algunas de las cuestiones abordadas. Y no sólo desde un punto de vista formal, sino también desde la perspectiva de la atención al cliente con el propósito de convertir la resolución de una queja o reclamación en una oportunidad de fidelizar al cliente. El contenido teórico se completa con una selección de cuestionarios y actividades que contribuyen a afianzar los conocimientos expuestos y las destrezas adquiridas. El texto responde al contenido curricular que para la UF 0530 Tratamiento de quejas y reclamaciones de clientes de servicios financieros, integrada en el Módulo Formativo MF 0991_3 Atención y tramitación de sugerencias, consultas, quejas y reclamaciones de clientes de servicios financieros, definen los RD 645/2011 de 9 de mayo y 610/2013 de 2 de agosto que regulan los certificados de profesionalidad Comercialización y administración de productos y servicios financieros, Gestión comercial y técnica de seguros y reaseguros y Mediación de seguros y reaseguros privados y actividades auxiliares, en los que es transversal. Enrique García Prado, Licenciado en Derecho, trabaja como docente en el ámbito de la formación ocupacional y continua.
Demosclerosis
DOWNLOAD
Author : Jonathan Rauch
language : en
Publisher: Three Rivers Press
Release Date : 1995
Demosclerosis written by Jonathan Rauch and has been published by Three Rivers Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Political Science categories.
It is no secret that Americans are dissatisfied with government. But while the frustration and anger are real, the way we tend to view the problem is all wrong. Rauch reveals the real problems with government, and offers a bracing tonic for unclogging the public arteries. From the Trade Paperback edition.
The Social Dynamics Of Open Data
DOWNLOAD
Author : van Schalkwyk, Francois
language : en
Publisher: African Minds
Release Date : 2017-12-16
The Social Dynamics Of Open Data written by van Schalkwyk, Francois and has been published by African Minds this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-16 with Business & Economics categories.
The Social Dynamics of Open Data is a collection of peer reviewed papers presented at the 2nd Open Data Research Symposium (ODRS) held in Madrid, Spain, on 5 October 2016. Research is critical to developing a more rigorous and fine-combed analysis not only of why open data is valuable, but how it is valuable and under what specific conditions. The objective of the Open Data Research Symposium and the subsequent collection of chapters published here is to build such a stronger evidence base. This base is essential to understanding what open data’s impacts have been to date, and how positive impacts can be enabled and amplified. Consequently, common to the majority of chapters in this collection is the attempt by the authors to draw on existing scientific theories, and to apply them to open data to better explain the socially embedded dynamics that account for open data’s successes and failures in contributing to a more equitable and just society.
Giving Knowledge For Free The Emergence Of Open Educational Resources
DOWNLOAD
Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2007-05-22
Giving Knowledge For Free The Emergence Of Open Educational Resources written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-22 with categories.
The report offers a comprehensive overview of the rapidly changing phenomenon of Open Educational Resources and the challenges it poses for higher education.
Environmental Policy In Search Of New Instruments
DOWNLOAD
Author : B. Dente
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Environmental Policy In Search Of New Instruments written by B. Dente and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Business & Economics categories.
Environmental policy is undergoing a dramatic transformation. The problems connected with global change, the need for preventative action, and the growing importance of non-source pollution call for new courses of action and new institutional arrangements. In this situation, it is fairly obvious that both the traditional command and control policy instruments and the more modern financial and economic instruments are increasingly under stress. This volume deliberately aims to break new ground in providing the conceptual tools necessary for the next generation of environmental policies. In doing so, it covers a wide interdisciplinary range, from public policy analysis to international law, and draws upon much international experience, well reflected by the mixed composition of the contributors. On the basis of a shared theoretical framework, the book explores the potential of new policy instruments, such as policy evaluation or mediation, proposes alternative institutional arrangements for dealing with the issues, classifies existing instruments, and illuminates the process through which old and new tools can be set into operation.
Independence Vs Accountability
DOWNLOAD
Author : Giandomenico Majone
language : en
Publisher:
Release Date : 1994
Independence Vs Accountability written by Giandomenico Majone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Administrative agencies categories.
Regimes Politics And Markets
DOWNLOAD
Author : José María Maravall
language : en
Publisher: Clarendon Press
Release Date : 1997
Regimes Politics And Markets written by José María Maravall and has been published by Clarendon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This study analyzes the mutual relationships between politics and the economy. Focusing on the experiences of Southern and Eastern Europe, it examines the complex interdependence between democracies, economic growth, social redistribution, and political culture.
Intercultural Educatiion
DOWNLOAD
Author : María Teresa Aguado Odina
language : en
Publisher: Grupo Inter
Release Date : 2009
Intercultural Educatiion written by María Teresa Aguado Odina and has been published by Grupo Inter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Cultural pluralism categories.
Nicotine Addiction In Britain
DOWNLOAD
Author : Royal College of Physicians of London. Tobacco Advisory Group
language : en
Publisher: Royal College of Physicians
Release Date : 2000
Nicotine Addiction In Britain written by Royal College of Physicians of London. Tobacco Advisory Group and has been published by Royal College of Physicians this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Science categories.