Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging
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Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging
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Author : Bryan Adams
language : en
Publisher: Houndstooth Press
Release Date : 2020-03-17
Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging written by Bryan Adams and has been published by Houndstooth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
Employer Branding For The It And It Enabled Service Industry
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Author : Shiny Kochummen & K S Suresh Kumar
language : en
Publisher: Ashok Yakkaldevi
Release Date : 2022-05-13
Employer Branding For The It And It Enabled Service Industry written by Shiny Kochummen & K S Suresh Kumar and has been published by Ashok Yakkaldevi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Art categories.
1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.
Digital Marketing Like A Pro
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Author : Clo Willaerts
language : en
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2023-01-31
Digital Marketing Like A Pro written by Clo Willaerts and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Business & Economics categories.
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Talent Chooses You
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Author : James Ellis
language : en
Publisher:
Release Date : 2020-06-03
Talent Chooses You written by James Ellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with categories.
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Talent Magnetism
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Author : Roberta Chinsky Matuson
language : en
Publisher: Hachette UK
Release Date : 2013-11-07
Talent Magnetism written by Roberta Chinsky Matuson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Business & Economics categories.
Talent Magnetism offers straightforward, easy-to-apply techniques that help managers navigate the challenges of attracting and keeping talent to foster innovation and fuel growth. Roberta Matuson, bestselling author of Suddenly in Charge and award-winning management consultant, shows you how with: * Fresh techniques and creative ways to build an organization with talent magnetism, where top talent is pulled in with minimal effort on the employer's part. * Proven methods which focus on what today's post-recession workers value most. Hint: It isn't what you think! * Case studies of organizations that have achieved "magnetic" status without Toyotasized budgets. * Rules of Attraction: recommendations to propel you forward at warp speed. Drawing on real-life case studies and examples, Matuson demonstrates the new rules of workplace attraction and retention, helping you and your organization develop irresistible talent magnetism.
This Could Be Our Future
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Author : Yancey Strickler
language : en
Publisher: Random House
Release Date : 2019-10-31
This Could Be Our Future written by Yancey Strickler and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with Social Science categories.
Break free from a wealth-obsessed world Western society is trapped by three assumptions: 1) the point of life is to maximize your self-interest and wealth, 2) we're individuals trapped in an adversarial world, and 3) that this path is inevitable. These ideas separate us, keep us powerless, and limit our imagination for the future. We see them as the truth, but they are just a point of view that previous generations accepted as inevitable. It's time we replace them with something new. In this bold, powerful book, Yancey Strickler – co-founder of Kickstarter – lays out an inspiring vision for a new world we have the power to create and how we can change course. While the pursuit of wealth has produced innovation and prosperity, it's also produced dire consequences: environmental collapse, corruption, exploitation, and unhappiness around the world. We don't have to get rid of money entirely, though: we can co-opt the tools we have used toward better measurement of what matters, technology, and specificity of goals--and refocus them to build a more generous, fair, and future-prepared society. By re-calibrating our definition of value, a world of scarcity can blossom into a world of abundance. Hopeful but firmly grounded, full of concrete examples and bursting with creativity, This Could Be Our Future brilliantly dissects the world we live in and shows us a road map to the world we are capable of making.
Leading From Anywhere
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Author : David Burkus
language : en
Publisher: Hachette UK
Release Date : 2021-02-04
Leading From Anywhere written by David Burkus and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-04 with Business & Economics categories.
'Leading From Anywhere is the best book on remote work I've ever read - incisive, original, and eminently practical. Read it - and takes notes.' - Daniel H. Pink, author of When, Drive, and To Sell Is Human It's undeniable that we're entering a new era of remote work. So, how can managers ensure that their businesses run as usual when the way that we work looks so . . . unusual? Top business thought leader David Burkus has mined the very best research on virtual teams and case studies of companies that have not just survived but thrived through remote work to provide managers with the field guide to leading remotely, packed with everyday examples and illuminating insights. Structured around the lifecycle of working on a team, Burkus tackles the key inflection points and challenges that managers face in this new landscape from taking the team remote and adding new members, to communicating effectively and quickly, managing performance, keeping the team engaged, and celebrating individual departures or adjourning the team as a whole. If you want your remote team to have a harmonious work-life balance while increasing productivity, this is your indispensable guide.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
The Promises Of Giants
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Author : John Amaechi
language : en
Publisher: Hachette UK
Release Date : 2021-07-22
The Promises Of Giants written by John Amaechi and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Business & Economics categories.
--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER-- --PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY-- --SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022-- "THIS IS ONE OF THE MOST POWERFUL BOOKS EVER WRITTEN ABOUT LEADERSHIP." Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife "THE MOST UNLIKELY OF PEOPLE, IN THE MOST IMPROBABLE OF CIRCUMSTANCES, CAN BECOME EXTRAORDINARY." From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now. We need people who are willing to fill the leadership void. People who will embrace the influence they have. People who believe in improving society and workplace culture - not only because it makes life better, but because it is proven to yield positive results. We need more leaders. The Promises of Giants is a challenge to anyone who aspires to make a difference in their environment. Over fourteen promises, it seamlessly intertwines personal anecdotes and workplace and social observation with the latest research, to provide practical, proven tips and strategies to empower you to maximize your own potential and inspire others. It is not a self-help book. It is a how-to guide for winning, rooted in the belief that the most unlikely of people, in the most improbable of circumstances, can become extraordinary. John Amaechi well understands the responsibilities and potential that come with being a giant. The Promises of Giants is the product of a lifetime spent observing and studying effective leadership - from accompanying his mother's visits to her dying patients to competing at the highest levels of professional sport, through two decades of management consulting with multinational corporations. These experiences have shown that everyone has the ability to act decisively to influence the world in a positive way. Everyone is a giant to someone.
Employer Branding For Dummies
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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-19
Employer Branding For Dummies written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Business & Economics categories.
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.