Global Fashion Brands
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Global Fashion Brands
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Author : Joseph Hancock
language : en
Publisher: Intellect (UK)
Release Date : 2014
Global Fashion Brands written by Joseph Hancock and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising categories.
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2016-06-28
Fashion Brand Internationalization written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Business & Economics categories.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Global Fashion Local Tradition
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Author : Anne van der Zwaag
language : en
Publisher: Terra Publishers
Release Date : 2006
Global Fashion Local Tradition written by Anne van der Zwaag and has been published by Terra Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Costume design categories.
The future of fashion; in essence, this is the theme of the collection of photographs and essays in Global Fashion Local Tradition edited by Jan Brand and Jos Teunissen. Fashion has become global. Fashion weeks are not only held in Paris and Milan, but
Product Innovation In The Global Fashion Industry
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2017-11-27
Product Innovation In The Global Fashion Industry written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Business & Economics categories.
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Global Fashion Business
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Author : Byoungho Ellie Jin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-07-11
Global Fashion Business written by Byoungho Ellie Jin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-11 with Business & Economics categories.
In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Fashion Entrepreneurship
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Author : Neri Karra
language : en
Publisher: Routledge
Release Date : 2021-11-28
Fashion Entrepreneurship written by Neri Karra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-28 with Business & Economics categories.
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Handbook Of Research On Global Fashion Management And Merchandising
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Author : Vecchi, Alessandra
language : en
Publisher: IGI Global
Release Date : 2016-05-03
Handbook Of Research On Global Fashion Management And Merchandising written by Vecchi, Alessandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher:
Release Date : 2016
Fashion Brand Internationalization written by Byoungho Jin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Process Innovation In The Global Fashion Industry
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Author : Byoungho Ellie Jin
language : en
Publisher: Springer
Release Date : 2019-03-28
Process Innovation In The Global Fashion Industry written by Byoungho Ellie Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Business & Economics categories.
Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.
Fashion Brands
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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-10-03
Fashion Brands written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-03 with Business & Economics categories.
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.