Global Perspectives On Literary Tourism And Film Induced Tourism
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Global Perspectives On Literary Tourism And Film Induced Tourism
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Author : Baleiro, Rita
language : en
Publisher: IGI Global
Release Date : 2021-12-10
Global Perspectives On Literary Tourism And Film Induced Tourism written by Baleiro, Rita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-10 with Business & Economics categories.
At the end of the 20th century, the traditional forms of tourism transformed; they expanded by the introduction of new postmodern tourist forms, bringing innovative offers to the marketplace. Two of these new fast-growing forms are literary tourism and film-induced tourism, both of which fall under the umbrella of cultural tourism. Both niches of cultural tourism share the need to create products and experiences that meet the tourists’ expectations. Global Perspectives on Literary Tourism and Film-Induced Tourism discusses literary tourism and film-induced tourism and documents the advances in research on the intersections of literature, film, and the act of traveling. Covering a wide range of topics from film tourism destinations to digital literary tourism, this book is ideal for travel agents, tourism agencies, tour operators, government officials, postgraduate students, researchers, academicians, cultural development councils and associations, and policymakers.
Film Induced Tourism
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Author : Sue Beeton
language : en
Publisher: Channel View Publications
Release Date : 2005-01-01
Film Induced Tourism written by Sue Beeton and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Global Perspectives On Strategic Storytelling In Destination Marketing
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Author : Campos, Ana Cláudia
language : en
Publisher: IGI Global
Release Date : 2022-05-27
Global Perspectives On Strategic Storytelling In Destination Marketing written by Campos, Ana Cláudia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Business & Economics categories.
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Handbook Of Research On Global Perspectives On International Advertising
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Author : Krom, Ipek
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Global Perspectives On International Advertising written by Krom, Ipek and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Shifts In Knowledge Sharing And Creativity For Business Tourism
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Author : Bari, Muhammad Waseem
language : en
Publisher: IGI Global
Release Date : 2024-04-03
Shifts In Knowledge Sharing And Creativity For Business Tourism written by Bari, Muhammad Waseem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.
In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.
Entrepreneurship Education In Tourism And Hospitality Management
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Author : Bagri, Satish Chandra
language : en
Publisher: IGI Global
Release Date : 2022-05-27
Entrepreneurship Education In Tourism And Hospitality Management written by Bagri, Satish Chandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Business & Economics categories.
Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.
Impact Of Teleworking And Remote Work On Business Productivity Retention Advancement And Bottom Line
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Author : Chandan, Harish Chandra
language : en
Publisher: IGI Global
Release Date : 2024-04-26
Impact Of Teleworking And Remote Work On Business Productivity Retention Advancement And Bottom Line written by Chandan, Harish Chandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-26 with Business & Economics categories.
The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.
Generative Ai And Multifactor Productivity In Business
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Author : Adedoyin, Festus Fatai
language : en
Publisher: IGI Global
Release Date : 2024-04-26
Generative Ai And Multifactor Productivity In Business written by Adedoyin, Festus Fatai and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-26 with Computers categories.
As organizations grapple with the challenges of a dynamic market, the integration of Artificial Intelligence (AI) emerges not only as a technological progression but a strategic necessity. The transformative potential of AI, particularly through OpenAI, holds the promise of redefining operational paradigms, accelerating innovation, and unlocking unprecedented growth opportunities. However, lurking beneath this promise are challenges that demand urgent attention – from tailoring relevance for specific business units to ethical and safe integration practices. The specifics of how OpenAI can amplify labor productivity and enhance decision-making processes remain elusive. Generative AI and Multifactor Productivity in Business offers a guide surrounding the complexities of OpenAI's role in business operations. It contends that understanding OpenAI is not just beneficial; it is essential for organizations seeking to navigate economic uncertainties and unlock high levels of efficiency and growth. The book delves into the effects of OpenAI on business, with a primary objective of illuminating the scholarly and practitioner-based contributions that push the boundaries of OpenAI in business research. This exploration encompasses applications of advanced generative AI tools, language models, and innovative technologies specific to diverse businesses across sectors, scales, and regions. It emphasizes that as AI becomes more seamlessly integrated into business processes, the potential for multifactor productivity to fuel economic growth, new industries, and job opportunities is unparalleled.
Covid 19 S Impact On The Cryptocurrency Market And The Digital Economy
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Author : Mansour, Nadia
language : en
Publisher: IGI Global
Release Date : 2022-05-20
Covid 19 S Impact On The Cryptocurrency Market And The Digital Economy written by Mansour, Nadia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-20 with Business & Economics categories.
The digital revolution is impacting not only organizations but all areas of society. No sector of activity has been spared, and the survival of many organizations depends on their ability to transform and reinvent themselves in a new digital paradigm that is still very uncertain and relatively anxiety-provoking. Before tackling technological issues, it is important to ask the right questions and to acquire a minimum of digital culture that will enable the implementation of a transformation strategy and the use of appropriate technological tools. COVID-19’s Impact on the Cryptocurrency Market and the Digital Economy proposes a dive into the digital ecosystem through a historical, sociological, political, and economic approach that supplies readers with a foundation they can build their future digital skills on. Covering topics such as cryptocurrency and economic resiliency, it is ideal for industry professionals, researchers, practitioners, scholars, academicians, and students.
Navigating The New Normal Of Business With Enhanced Human Resource Management Strategies
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Author : Aquino Jr., Perfecto Gatbonton
language : en
Publisher: IGI Global
Release Date : 2022-02-11
Navigating The New Normal Of Business With Enhanced Human Resource Management Strategies written by Aquino Jr., Perfecto Gatbonton and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Business & Economics categories.
Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies shares effective strategies in human resource management from organizations worldwide to shed light and ideas on how existing organizations have managed to continue their operations in a post-COVID-19 world, as well as how they have enhanced their strategies and prospects for the future. Covering a range of topics such as employee rights, labor markets, and talent management, it is an ideal resource for instructors, administrators, managers, industry professionals, academicians, practitioners, researchers, and students.