Go Logo A Handbook To The Art Of Global Branding
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Go Logo A Handbook To The Art Of Global Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Go Logo A Handbook To The Art Of Global Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Go Logo A Handbook To The Art Of Global Branding
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Mac Cato
language : en
Publisher: Rockport Publishers
Release Date : 2010-03-01
Go Logo A Handbook To The Art Of Global Branding written by Mac Cato and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Design categories.
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion� and “societal persuasion� branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Global Branding Breakthroughs In Research And Practice
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-07-05
Global Branding Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Work Life Balance In Architecture
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Igea Troiani
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-04
Work Life Balance In Architecture written by Igea Troiani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Architecture categories.
This book seeks to improve the work lives of architects of diverse demographics who do not fit, or want to replicate, the traditional ‘24/7’ white-male architect lifestyle. Aimed at a workforce whose life and career expectations have changed drastically in recent years, it helps readers of different generations to make informed choices about their careers – enabling students, educators, and professionals to prioritise wellbeing and offer their design and practice voice to enhance a built environment for all. Work-Life Balance in Architecture examines what it means to play the ‘game of architecture’ – to choose to study and pursue a career in architecture rather than another profession. The book shows the economic, social, and professional structures within which architectural education and practice operate and reveals the impact of a corporate, neoliberal ‘big business’ mentality on wellbeing. After setting out the context exacerbating work-life imbalance, the book discusses the paths an architect may take – whether this leads to a career in practice or not in architecture at all – and how alternative gameplay moves can advantage or disadvantage those of different gender, class, ethnicity, race, or age at different career stages. It concludes by examining how the places in which an architect works, the time available to work and critiques of perpetual neoliberal economic growth can enhance the lives of all architects today.
Global Brand Management
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
999 Logo Design Elements
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Daniel Donnelly
language : en
Publisher: Rockport Publishers
Release Date : 2011-03-01
999 Logo Design Elements written by Daniel Donnelly and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Design categories.
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Logo Design For Beginners
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Li Aihong
language : en
Publisher: Artpower International Publishing
Release Date : 2023-04
Logo Design For Beginners written by Li Aihong and has been published by Artpower International Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04 with Design categories.
- The book goes from simple to in-depth, with a wide range of content, from font types to design techniques, so that even readers with zero knowledge can easily get started- The knowledge is combined with practical exercises, and comparative diagrams of actual results allow readers to better understand each point- 70+ case studies from around the world, covering 20 industries, showcasing different LOGO cases from different industries and styles, and inspiring more with works that have really been tested in the market!- For beginners in the design field, this book is a designer's knockout and a treasure trove of inspirational ideas; for beginners, this book is good for building a solid foundation and establishing the right LOGO design concept; for entrepreneurs, this book can be used to learn from successful cases and create the most suitable brand style for themselvesPhilip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process. Commonly used techniques are listed, teaching you how to design an excellent LOGO.Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.
Branding Across Borders
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 2002
Branding Across Borders written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This title addresses how companies can effectively extend and manage their brand and their brand's value - the brand being the name, term, symbol, design or combination therof that identifies a good or service and differentiates it in the marketplace - within the global marketplace. A key issue in global branding is overcoming cultural and language differences in the establishment and execution of a branding message in different world markets. This challenge permeates all aspects of branding globally and impacts selecting which products/services to offer in particular markets, the methods of communicating about the brand, finding employees/contractors to handle the brand's management in different markets, and measuring the effectiveness of the branding efforts.
The Only Book You Will Ever Need On Branding
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Michiel Maandag
language : en
Publisher: Hachette UK
Release Date : 2015-12-17
The Only Book You Will Ever Need On Branding written by Michiel Maandag and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Global Brand Strategy
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Sicco Van Gelder
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Global Brand Strategy written by Sicco Van Gelder and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.
Logo Visual Asset Development
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Jessica Diana Kartika,Rudyant
language : id
Publisher: Elex Media Komputindo
Release Date : 2015-02-24
Logo Visual Asset Development written by Jessica Diana Kartika,Rudyant and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-24 with Business & Economics categories.
Dalam dunia bisnis saat ini, visual memainkan peran yang semakin penting untuk membangun citra dan identitas di benak masyarakat. Seperti manusia yang mempunyai wajah dan penampilan, perusahaan dan merek juga membangun identitas visual untuk mempresentasikan dirinya. Identitas visual yang kuat mengandung visi, harapan, nilai, filosofi, karakter, dan keunikan yang membuatnya berbeda, bermakna, dan berharga. Secara keseluruhan, visual asset merupakan elemen penting dalam strategi bisnis perusahaan. Buku ini menghadirkan konsep dan inspirasi bagi pebisnis untuk berperan serta dengan memadukan perspektif bisnis, desain, dan kekayaan intelektual. Untuk kemudahan dan kenyamanan para pembaca, pendekatan yang digunakan dalam buku ini bersifat praktis, dan dilengkapi dengan gambar yang disajikan dalam layout menarik.