Gower Handbook Of Internal Communication
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Gower Handbook Of Internal Communication
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Author : Marc Wright
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2009
Gower Handbook Of Internal Communication written by Marc Wright and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organisations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.
Gower Handbook Of Internal Communication
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Author : Eileen Scholes
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1997
Gower Handbook Of Internal Communication written by Eileen Scholes and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.
Gower Handbook Of Internal Communication
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Author : Marc Wright
language : en
Publisher:
Release Date : 2009
Gower Handbook Of Internal Communication written by Marc Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication in management categories.
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.
Gower Handbook Of Internal Communication
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Author : Marc Wright
language : en
Publisher: CRC Press
Release Date : 2016-04-22
Gower Handbook Of Internal Communication written by Marc Wright and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
Gower Handbook Of Supply Chain Management
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Author : John Gattorna
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2003
Gower Handbook Of Supply Chain Management written by John Gattorna and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Focuses on opportunities presented by trends towards regional and global supply chains in Northern Asia and China, and considers factors including knowledge management, education and skills training, and the use of consultants.
The Routledge Handbook Of Employee Communication And Organizational Processes
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Author : Soojin Kim
language : en
Publisher: Taylor & Francis
Release Date : 2025-05-22
The Routledge Handbook Of Employee Communication And Organizational Processes written by Soojin Kim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-22 with Language Arts & Disciplines categories.
This Routledge Handbook takes a truly global and multidisciplinary approach to exploring all facets of employee communication. Beginning with two key disciplinary approaches—organizational communication and public relations—scholars capture and define employee communication from both perspectives, addressing commonalities and bridging disciplinary differences. This volume places importance on the everyday communicative behaviors by internal members such as leaders, managers, inter/generational cohorts, employees, and those working on behalf of organizations, such as social media influencers, and on expansive conceptualizations of employee communication such as chatbots, environment, and global supply chain members involved in organizing. With a focus on employees in situ, the authors respond to these key questions: in what ways is employee communication relevant today? What does employee communication entail? How, why, and to what extent does employee communication influence or become influenced by organizational processes? Investigating antecedents, organizational contexts and processes, and consequences of employee communication, and offering key theoretical information and empirically driven recommendations for practice, this handbook will be an essential resource for students, researchers, and industry practitioners in employee communication, organizational communication, business and management, leadership communication, and public relations more generally.
Communication In Management
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Author : Owen Hargie
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1999
Communication In Management written by Owen Hargie and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
In this book, the authors look in turn at each of the key management tasks, from meetings to negotiation, from writing reports to using the telephone, and they provide practical guidance for increased effectiveness. Other chapters cover non-verbal communication and 'doing things right and doing the right thing'. The text is presented in a lively way but also with academic rigour, and is supported throughout by exercises, checklists and ready-to-use formats.
Internal Communication And Employer Brands
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Author : Ana Tkalac Verčič
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-04
Internal Communication And Employer Brands written by Ana Tkalac Verčič and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-04 with Business & Economics categories.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2019-10-21
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Making The Connections
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Author : Bill Quirke
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2000
Making The Connections written by Bill Quirke and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Annotation Employees often find fatal disconnects between their organization's business strategy and its communication strategythere's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com).