Grasped Narrative How Storytelling Shapes Internet Marketing
DOWNLOAD
Download Grasped Narrative How Storytelling Shapes Internet Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Grasped Narrative How Storytelling Shapes Internet Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Grasped Narrative How Storytelling Shapes Internet Marketing
DOWNLOAD
Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-19
Grasped Narrative How Storytelling Shapes Internet Marketing written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Business & Economics categories.
"GRASPED Narrative: How Storytelling Shapes Internet Marketing" dives deep into the transformative power of storytelling within the realm of digital marketing. This comprehensive guide outlines the essential strategies for leveraging narrative to captivate audiences, enhance brand identity, and drive engagement across various online platforms. From understanding the fundamentals of storytelling and analyzing successful brand narratives to implementing stories across marketing channels and embracing continuous adaptation, the book offers a structured approach to mastering storytelling in a way that resonates with today's digital consumers. It highlights the importance of narrative in creating meaningful connections, illustrating the journey from crafting compelling stories to integrating them into email marketing, social media, and beyond. For marketers looking to elevate their digital presence, this book serves as a pivotal resource for harnessing the art and science of storytelling to achieve marketing excellence. Structured Narrative Training: Provides a comprehensive, step-by-step guide to mastering storytelling in internet marketing, covering everything from basic principles to advanced application across marketing channels. Versatile Application: Demonstrates the application of storytelling across a wide range of digital marketing disciplines, including brand storytelling, content marketing, and social media engagement, making it relevant for a broad audience. Real-World Insights and Case Studies: Incorporates analysis of successful brand stories and narrative marketing campaigns, offering readers tangible examples and actionable insights for crafting their own compelling narratives. Focus on Continuous Learning: Emphasizes the importance of ongoing learning, adaptation, and experimentation in storytelling, equipping marketers with the mindset and tools needed to stay ahead in the dynamic digital landscape.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The New Digital Storytelling
DOWNLOAD
Author : Bryan Alexander
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-04-07
The New Digital Storytelling written by Bryan Alexander and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Language Arts & Disciplines categories.
This book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and Web video. Digital storytelling uses new media tools and platforms to tell stories. The second wave of digital storytelling started in the 1990s with the rise of popular video production, then progressed in the new century to encompass newer, social media technologies. The New Digital Storytelling: Creating Narratives with New Media is the first book that gathers these new, old, and emergent practices in one place, and provides a historical context for these methods. Author Bryan Alexander explains the modern expression of the ancient art of storytelling, weaving images, text, audio, video, and music together. Alexander draws upon the latest technologies, insights from the latest scholarship, and his own extensive experience to describe the narrative creation process with personal video, blogs, podcasts, digital imagery, multimedia games, social media, and augmented reality—all platforms that offer new pathways for creativity, interactivity, and self-expression.
Grasped Gemini The Twins
DOWNLOAD
Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-27
Grasped Gemini The Twins written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
Greetings, brilliant and adaptable Gemini marketers! Welcome to a journey that perfectly aligns with your astrological nature: mastering the ever-changing world of digital marketing. Your curiosity, creativity, and exceptional communication skills make you a versatile force in the online world. However, even the most gifted Twin needs a roadmap to navigate the ever-evolving digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Gemini marketers shine, from your innovative thinking to your magnetic personality. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and connect with your audience on a deeper level. Remember, Gemini, your adaptability is your superpower! This book equips you with the knowledge and tools to become a multifaceted marketing marvel who can conquer any digital challenge. So, let's embrace your inner Gemini and embark on a thrilling journey of digital marketing mastery! Embrace Ongoing Learning: The digital marketing landscape is constantly evolving. Stay ahead of the curve by attending workshops, following industry publications, and experimenting with new techniques. Sharpen Your Content Creation Skills: As a Gemini, you have a knack for storytelling and engaging communication. Refine your content creation skills by exploring new formats and delving into compelling copywriting techniques. Network Like a Pro: Leverage your Gemini gift for communication to build strong relationships with other marketers and influencers in your niche. Collaboration is key to success in the digital age!
Grasped Personas In Copywriting Vol 13
DOWNLOAD
Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-21
Grasped Personas In Copywriting Vol 13 written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-21 with Business & Economics categories.
Embark on an exhilarating journey into the realm of copywriting, where strategic communication transforms mere ideas into captivating narratives that ignite action. Dive deep into the art of crafting irresistible content that not only resonates with audiences but also propels them to engage and convert. Immerse yourself in the collaborative essence of copywriting, where a diverse range of expertise converges to create marketing campaigns that truly shine. Discover the perfect blend of creativity, strategy, and data analysis, harnessing the power to craft messages that not only inform but also inspire and persuade. Witness the enchanting dance between art and science as we explore the world of copywriting. Meet the key personas that breathe life into marketing messages, setting the stage for a profound understanding of the strategic, creative, and analytical roles that drive content success. Allow me to introduce to you the heart and soul of copywriting—the Copywriter, the Content Strategist, the SEO Specialist, the Marketing Manager, the Analytics Specialist, and the Legal Advisor. Together, they weave their unique skills and talents to create content that captivates, convinces, and achieves marketing objectives. Now, dear reader, let this inspiring journey ignite a fire within you. Take the next step towards unleashing your potential and harnessing the power of persuasive storytelling. Together, we can create a world where action is inspired, and change becomes a reality.
Grasped Sagittarius The Archer
DOWNLOAD
Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-27
Grasped Sagittarius The Archer written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
Greetings, optimistic and adventurous Sagittarius marketers! Welcome to a journey that perfectly aligns with your astrological nature: exploring the vast and ever-evolving frontier of digital marketing. Your enthusiasm, adaptability, and thirst for knowledge make you a pioneering force online. However, even the most adventurous Sagittarius needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Sagittarius marketers shine, from your boundless curiosity to your ability to think outside the box. You'll learn how to leverage these strengths to craft innovative content, embrace new marketing trends, and build a strong and engaged online following. Remember, Sagittarius, optimism is your superpower! This book equips you with the knowledge and tools to become a visionary leader in the digital marketing world. So, let's embrace your inner explorer and embark on an exciting journey of digital marketing discovery! The Innovation Architect: This book equips you with the knowledge and tools to stay ahead of the curve by exploring and implementing innovative marketing strategies and emerging technologies. Content with Curiosity: Discover how to leverage your Sagittarius curiosity to create fresh and engaging content that sparks interest and ignites imaginations. The Growth Guru: Learn strategies for expanding your reach and fostering a thriving online community by embracing new trends and tailoring your approach to diverse audiences.
Transmedia Storytelling
DOWNLOAD
Author : Max Giovagnoli
language : en
Publisher: Lulu.com
Release Date : 2011
Transmedia Storytelling written by Max Giovagnoli and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Digital Storytelling Mediatized Stories
DOWNLOAD
Author : Knut Lundby
language : en
Publisher: Peter Lang
Release Date : 2008
Digital Storytelling Mediatized Stories written by Knut Lundby and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Recent years have seen amateur personal stories, focusing on «me», flourish on social networking sites and in digital storytelling workshops. The resulting digital stories could be called «mediatized stories». This book deals with these self-representational stories, aiming to understand the transformations in the age-old practice of storytelling that have become possible with the new, digital media. Its approach is interdisciplinary, exploring how the mediation or mediatization processes of digital storytelling can be grasped and offering a sociological perspective of media studies and a socio-cultural take of the educational sciences. Aesthetic and literary perspectives on narration as well as questioning from an informatics perspective are also included.
Impact Of Icts On Event Management And Marketing
DOWNLOAD
Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2020-12-04
Impact Of Icts On Event Management And Marketing written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Interactive Digital Narrative
DOWNLOAD
Author : Hartmut Koenitz
language : en
Publisher: Routledge
Release Date : 2015-04-10
Interactive Digital Narrative written by Hartmut Koenitz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-10 with Computers categories.
The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and future directions in this multi-disciplinary field that includes humanities-based and computational perspectives. It assembles the voices of leading researchers and practitioners like Janet Murray, Marie-Laure Ryan, Scott Rettberg and Martin Rieser. In three sections, it covers history, theoretical perspectives and varieties of practice including narrative game design, with a special focus on changes in the power relationship between audience and author enabled by interactivity. After discussing the historical development of diverse forms, the book presents theoretical standpoints including a semiotic perspective, a proposal for a specific theoretical framework and an inquiry into the role of artificial intelligence. Finally, it analyses varieties of current practice from digital poetry to location-based applications, artistic experiments and expanded remakes of older narrative game titles.