Grasped Personas In Conversion Rate Optimization Vol 15
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Grasped Personas In Conversion Rate Optimization Vol 15
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-21
Grasped Personas In Conversion Rate Optimization Vol 15 written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-21 with Business & Economics categories.
Dive deep into the incredible world of Conversion Rate Optimization (CRO) and unlock the secrets to skyrocketing your website's performance and user experience, leading to mind-blowing conversions! Discover the game-changing tactics and strategic roles that are essential in revolutionizing your digital interactions and maximizing conversion rates. This groundbreaking book seamlessly combines analytical prowess with creative brilliance, paving the way for targeted actions and unparalleled optimization. Embark on an exhilarating journey into the heart of CRO, where you'll unravel the methodologies and roles that lie at the core of successful optimization strategies. Witness the transformative power of turning mere website visitors into devoted and engaged customers. Now, let's introduce you to the incredible personas that make up the dream team of CRO. From the CRO Specialist/Manager to the UX/UI Designer, Web Developer, Data Analyst, Copywriter, and Digital Marketing Specialist, each plays a vital part in refining digital experiences and driving conversion triumph. Get ready to be inspired, motivated, and empowered to take action. Together, let's rewrite the rules and unleash the full potential of your website's conversion success. The time for change is now!
Grasped Personas In Web Analytics Vol 14
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-21
Grasped Personas In Web Analytics Vol 14 written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-21 with Business & Economics categories.
Unlock the Power of Web Analytics: Ignite Your Digital Marketing Success! Discover the boundless potential of web analytics and witness the remarkable fusion of data interpretation and strategic implementation. Unleash the true essence of user experiences and elevate your digital strategies to new heights. Experience the Transformation: Unveiling the Heroes of Web Analytics Embark on a remarkable journey through the realms of web analytics, where data scientists, SEO specialists, and more unite their expertise. Witness the extraordinary collaboration that transforms raw data into actionable insights, empowering you to make informed decisions in the ever-evolving world of digital marketing. Unleash Your Potential: Embrace the Power of Web Analytics Step into the realm of web analytics and unlock the key to deciphering user behavior. Embrace the transformative power of data-informed strategies and venture confidently into the digital marketing landscape. Meet the Visionaries: Heroes of Web Analytics Introducing the personas that epitomize the essence of web analytics. From the web analyst to the conversion rate optimization specialist, each possesses a unique skill set crucial for leveraging data and gaining a strategic advantage in the digital realm. Embrace the Call to Action: Empower Your Digital Marketing Journey Now is the time to take action and seize the opportunities that web analytics presents. Dive into the world of data-driven decision-making and witness the extraordinary impact it can have on your digital marketing endeavors. Unleash your passion for digital marketing and let web analytics guide you towards a future filled with success and growth. Your next step awaits!
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Your Customer Creation Equation
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Author : Brian Massey
language : en
Publisher: CMI Books, Division of Z Squared Media, LLC
Release Date : 2012-07-01
Your Customer Creation Equation written by Brian Massey and has been published by CMI Books, Division of Z Squared Media, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-01 with Business & Economics categories.
Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Landing Page Optimization
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Author : Tim Ash
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-11
Landing Page Optimization written by Tim Ash and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Computers categories.
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Applications Of Optimization With Xpress Mp
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Author : Christelle Guéret
language : en
Publisher: Twayne Publishers
Release Date : 2002
Applications Of Optimization With Xpress Mp written by Christelle Guéret and has been published by Twayne Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Linear programming categories.
How I Became A Quant
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Author : Richard R. Lindsey
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-11
How I Became A Quant written by Richard R. Lindsey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Business & Economics categories.
Praise for How I Became a Quant "Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For anyone who might have thought otherwise, there are engaging personalities behind all that number crunching!" --Ira Kawaller, Kawaller & Co. and the Kawaller Fund "A fun and fascinating read. This book tells the story of how academics, physicists, mathematicians, and other scientists became professional investors managing billions." --David A. Krell, President and CEO, International Securities Exchange "How I Became a Quant should be must reading for all students with a quantitative aptitude. It provides fascinating examples of the dynamic career opportunities potentially open to anyone with the skills and passion for quantitative analysis." --Roy D. Henriksson, Chief Investment Officer, Advanced Portfolio Management "Quants"--those who design and implement mathematical models for the pricing of derivatives, assessment of risk, or prediction of market movements--are the backbone of today's investment industry. As the greater volatility of current financial markets has driven investors to seek shelter from increasing uncertainty, the quant revolution has given people the opportunity to avoid unwanted financial risk by literally trading it away, or more specifically, paying someone else to take on the unwanted risk. How I Became a Quant reveals the faces behind the quant revolution, offering you?the?chance to learn firsthand what it's like to be a?quant today. In this fascinating collection of Wall Street war stories, more than two dozen quants detail their roots, roles, and contributions, explaining what they do and how they do it, as well as outlining the sometimes unexpected paths they have followed from the halls of academia to the front lines of an investment revolution.
Artificial Intelligence In Healthcare
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Author : Adam Bohr
language : en
Publisher: Academic Press
Release Date : 2020-06-21
Artificial Intelligence In Healthcare written by Adam Bohr and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-21 with Computers categories.
Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data
Marketing Metrics
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Author : Neil Bendle
language : en
Publisher: FT Press
Release Date : 2020-08-23
Marketing Metrics written by Neil Bendle and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-23 with Business & Economics categories.
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Esg And Responsible Institutional Investing Around The World A Critical Review
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Author : Pedro Matos
language : en
Publisher: CFA Institute Research Foundation
Release Date : 2020-05-29
Esg And Responsible Institutional Investing Around The World A Critical Review written by Pedro Matos and has been published by CFA Institute Research Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Business & Economics categories.
This survey examines the vibrant academic literature on environmental, social, and governance (ESG) investing. While there is no consensus on the exact list of ESG issues, responsible investors increasingly assess stocks in their portfolios based on nonfinancial data on environmental impact (e.g., carbon emissions), social impact (e.g., employee satisfaction), and governance attributes (e.g., board structure). The objective is to reduce exposure to investments that pose greater ESG risks or to influence companies to become more sustainable. One active area of research at present involves assessing portfolio risk exposure to climate change. This literature review focuses on institutional investors, which have grown in importance such that they have now become the largest holders of shares in public companies globally. Historically, institutional investors tended to concentrate their ESG efforts mostly on corporate governance (the “G” in ESG). These efforts included seeking to eliminate provisions that restrict shareholder rights and enhance managerial power, such as staggered boards, supermajority rules, golden parachutes, and poison pills. Highlights from this section: · There is no consensus on the exact list of ESG issues and their materiality. · The ESG issue that gets the most attention from institutional investors is climate change, in particular their portfolio companies’ exposure to carbon risk and “stranded assets.” · Investors should be positioning themselves for increased regulation, with the regulatory agenda being more ambitious in the European Union than in the United States. Readers might come away from this survey skeptical about the potential for ESG investing to affect positive change. I prefer to characterize the current state of the literature as having a “healthy dose of skepticism,” with much more remaining to be explored. Here, I hope the reader comes away with a call to action. For the industry practitioner, I believe that the investment industry should strive to achieve positive societal goals. CFA Institute provides an exemplary case in its Future of Finance series (www.cfainstitute.org/research/future-finance). For the academic community, I suggest we ramp up research aimed at tackling some of the open questions around the pressing societal goals of ESG investing. I am optimistic that practitioners and academics will identify meaningful ways to better harness the power of global financial markets for addressing the pressing ESG issues facing our society.