Your Customer Creation Equation
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Your Customer Creation Equation
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Author : Brian Massey
language : en
Publisher: CMI Books, Division of Z Squared Media, LLC
Release Date : 2012-07-01
Your Customer Creation Equation written by Brian Massey and has been published by CMI Books, Division of Z Squared Media, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-01 with Business & Economics categories.
Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Build Your Customer Strategy
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Author : James G. Barnes
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-06
Build Your Customer Strategy written by James G. Barnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-06 with Business & Economics categories.
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
You Should Test That
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Author : Chris Goward
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-21
You Should Test That written by Chris Goward and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-21 with Business & Economics categories.
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
E Commerce Website Optimization
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Author : Dan Croxen-John
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Ultimate Guide To Pay Per Click Advertising
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Author : Richard Stokes
language : en
Publisher: Entrepreneur Press
Release Date : 2014-03-17
Ultimate Guide To Pay Per Click Advertising written by Richard Stokes and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-17 with Business & Economics categories.
Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Creating And Delivering Your Value Proposition
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Author : Cindy Barnes
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03
Creating And Delivering Your Value Proposition written by Cindy Barnes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
The Routledge Companion To Corporate Branding
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Author : Oriol Iglesias
language : en
Publisher: Taylor & Francis
Release Date : 2022-04-28
The Routledge Companion To Corporate Branding written by Oriol Iglesias and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.
Investment Valuation
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Author : Aswath Damodaran
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-16
Investment Valuation written by Aswath Damodaran and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-16 with Business & Economics categories.
The definitive source of information on all topics related to investment valuation tools and techniques Valuation is at the heart of any investment decision, whether that decision is buy, sell or hold. But the pricing of many assets has become a more complex task in modern markets, especially after the recent financial crisis. In order to be successful at this endeavor, you must have a firm understanding of the proper valuation techniques. One valuation book stands out as withstanding the test of time among students of financial markets and investors, Aswath Damodaran'sInvestment Valuation. Now completely revised and updated to reflect changing market conditions, this third edition comprehensively introduces students and investment professionals to the range of valuation models available and how to chose the right model for any given asset valuation scenario. This edition includes valuation techniques for a whole host of real options, start-up firms, unconventional assets, distressed companies and private equity, and real estate. All examples have been updated and new material has been added. An expansion of ancillaries include updated online databases, spreadsheets, and other educational support tools Fully revised to incorporate valuation lessons learned from the last five years, from the market crisis and emerging markets to new types of equity investments Revised examples of company valuations such as companies from Eastern Europe and Africa, which stress the global nature of modern valuation Author Aswath Damodaran is regarded as one of the best educators and thinkers on the topic of investment valuation This indispensable guide is a must read for students wishing to gain a better understanding of investment valuation and its methods. With it, you can take the insights and advice of a recognized authority on the valuation process and immediately put them to work for you.
Nuts And Bolts Spirituality
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Author : Richard D. Blackstone
language : en
Publisher: Trafford Publishing
Release Date : 2003
Nuts And Bolts Spirituality written by Richard D. Blackstone and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Religion categories.
Nuts and Bolts Spirituality explores the two belief systems that we hold about life. Theory number one of the universe says that we are separate from each other, separate from God, and is fear-based. Theory number two of the universe says that we are one with all things, one with God and is love-based. We observe that most of the people in the world subscribe to the theory number one about the universe. To get real clarity on the beliefs that we hold about life and our relationship with the source of life, God, Nuts and Bolts Spirituality explores the two questions that must be addressed and answered. First, "Why was the universe created in the first place?" Secondly, "What is our purpose in that creation?" By examining these questions we can understand life from a larger, clearer perspective. From this understanding the reader can view their own life with more clarity and awareness. This larger, clearer perspective allows the "sleepwalkers" of the world to wake up, become aware, and truly create the life of their intentions and desires.
The Accidental Strategist
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Author : Gary M Pearson MBA
language : en
Publisher: Gary Pearson
Release Date : 2024-12-02
The Accidental Strategist written by Gary M Pearson MBA and has been published by Gary Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Through the lens of high-stakes air traffic control, former controller turned corporate strategist Gary M Pearson reveals the secrets of creating lasting business value in today's complex marketplace. Drawing from heart-pounding stories of near misses in the control tower to multimillion-dollar corporate turnarounds, "The Accidental Strategist" introduces the ReSCUED framework - a practical, proven approach to discovering and executing winning strategies. This isn't another collection of academic theories. It's a battle-tested methodology forged in the crucible of real-world business challenges. Inside, you'll discover: How air traffic control principles apply to business strategy and execution A systematic approach to identifying market opportunities and differentiators Methods to align your organization and create sustainable competitive advantages Practical tools for continuous improvement and value creation Real stories illustrating both success and failure in high-stakes situations Whether you're a seasoned executive or an emerging leader, "The Accidental Strategist" provides the insights and tools you need to: Navigate complex business challenges with confidence Make better strategic decisions Execute with precision and purpose Build more valuable, resilient organizations Don't leave your business success to chance. Learn how to think like an air traffic controller and lead like a seasoned strategist. "The Accidental Strategist" shows you how to create clarity from complexity and turn strategic insights into tangible results. Perfect for: CEOs and senior executives Strategy and business development professionals Entrepreneurs and business owners Anyone responsible for driving growth and value creation Transform your approach to strategy and execution with "The Accidental Strategist" - where the high-stakes world of air traffic control meets the art and science of business leadership.