Great Legal Marketing
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Great Legal Marketing
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Author : Benjamin W. Glass
language : en
Publisher: Morgan James Publishing
Release Date : 2011-11-01
Great Legal Marketing written by Benjamin W. Glass and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.
Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: Improve your mindset about marketing and its purpose, Build a valuable database of past, current and future clients, Cultivate a group of followers who will send business your way, Create a system that puts your marketing on auto-pilot, Follow the footsteps of other successful lawyers who have “figured it out”, Integrate various marketing techniques into your practice...today, and Avoid the common pitfalls of lawyer marketing. Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!
Best Practices In Law Firm Business Development And Marketing
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Author : Deborah Brightman Farone
language : en
Publisher:
Release Date : 2019
Best Practices In Law Firm Business Development And Marketing written by Deborah Brightman Farone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Law categories.
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
The Lawyer Marketing Book
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Author : Matt Starosciak
language : en
Publisher: Proven Law Publishing
Release Date : 2017-08-01
The Lawyer Marketing Book written by Matt Starosciak and has been published by Proven Law Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-01 with Business & Economics categories.
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Courting Your Clients
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Author : Margaret Grisdela
language : en
Publisher: Lulu.com
Release Date : 2007
Courting Your Clients written by Margaret Grisdela and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Law categories.
Best Practices In Legal Marketing
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Author : Allan S. Boress
language : en
Publisher:
Release Date : 2004
Best Practices In Legal Marketing written by Allan S. Boress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Lawyers categories.
Attracting And Retaining Clients
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Author : Chad H Gettleman
language : en
Publisher: Aspatore Books
Release Date : 2008
Attracting And Retaining Clients written by Chad H Gettleman and has been published by Aspatore Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Lawyers categories.
Attracting and Retaining Clients is an authoritative, insiders perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique challenges that arise in attracting blue-chip clients to a niche firm. These top lawyers give advice on understanding the marketplace in order to position the firm to attract new business and discuss the importance of a continued commitment to marketing from all attorneys. From networking and speaking engagements to preparing a pitch for potential clients, these leaders reveal their strategies for highlighting the strengths of a smaller, boutique firm, including cost, ease of communication, and experience within a specific area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to business success in this unique and challenging arena.
The Lawyer S Guide To Marketing On The Internet
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Author : Gregory H. Siskind
language : en
Publisher: American Bar Association
Release Date : 2007
The Lawyer S Guide To Marketing On The Internet written by Gregory H. Siskind and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Legal Marketing In Brief
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Author : Bob Weiss
language : en
Publisher: CreateSpace
Release Date : 2014-05-20
Legal Marketing In Brief written by Bob Weiss and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with Law categories.
This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.
The Aba Guide To Legal Marketing
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Author : Susan Raridon
language : en
Publisher: ABA Section of Law Practice Management
Release Date : 1995
The Aba Guide To Legal Marketing written by Susan Raridon and has been published by ABA Section of Law Practice Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Law categories.
In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.
101 Best Marketing Ideas
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Author : Ben Glass
language : en
Publisher:
Release Date : 2016-10-12
101 Best Marketing Ideas written by Ben Glass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with categories.
The key to increasing sales? Successful marketing. And while there are plenty of ideas out there, the real trick is finding marketing techniques that actually work. Ben Glass has written a one-stop resource for entrepreneurs and business professionals who are determined to take their companies to the next level of success. In 101 Best Marketing Ideas, Glass reveals key ideas that deliver results. He harnesses a mindset of thinking outside the box, consistently going the extra mile to meet his customers' goals. The theme of his book is creative, workable concepts that will raise the profile of any business. And with fun, easy-to-implement content, readers can apply the principles in 101 Best Marketing Ideas immediately.