The Lawyer Marketing Book
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The Lawyer Marketing Book
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Author : Matt Starosciak
language : en
Publisher: Proven Law Publishing
Release Date : 2017-08-01
The Lawyer Marketing Book written by Matt Starosciak and has been published by Proven Law Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-01 with Business & Economics categories.
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
The Lawyer S Guide To Marketing On The Internet
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Author : Gregory H. Siskind
language : en
Publisher: American Bar Association
Release Date : 2007
The Lawyer S Guide To Marketing On The Internet written by Gregory H. Siskind and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
The Lawyer S Marketing Journal
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Author : Theda Snyder
language : en
Publisher:
Release Date : 2021-07-10
The Lawyer S Marketing Journal written by Theda Snyder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-10 with categories.
The Lawyer S Guide To Marketing Your Practice
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Author : James A. Durham
language : en
Publisher: American Bar Association
Release Date : 2004
The Lawyer S Guide To Marketing Your Practice written by James A. Durham and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Law categories.
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Great Legal Marketing
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Author : Benjamin W. Glass
language : en
Publisher: Morgan James Publishing
Release Date : 2011-11-01
Great Legal Marketing written by Benjamin W. Glass and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.
Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: Improve your mindset about marketing and its purpose, Build a valuable database of past, current and future clients, Cultivate a group of followers who will send business your way, Create a system that puts your marketing on auto-pilot, Follow the footsteps of other successful lawyers who have “figured it out”, Integrate various marketing techniques into your practice...today, and Avoid the common pitfalls of lawyer marketing. Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!
Marketing For Attorneys And Law Firms
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2013-04-15
Marketing For Attorneys And Law Firms written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Courting Your Clients
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Author : Margaret Grisdela
language : en
Publisher: Lulu.com
Release Date : 2007
Courting Your Clients written by Margaret Grisdela and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Law categories.
Marketing The Law Firm
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Author : Sally J. Schmidt
language : en
Publisher: Law Journal Press
Release Date : 1991
Marketing The Law Firm written by Sally J. Schmidt and has been published by Law Journal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
The Law Firm Associate S Guide To Personal Marketing And Selling Skills
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Author : Catherine Alman MacDonagh
language : en
Publisher: American Bar Association
Release Date : 2007
The Law Firm Associate S Guide To Personal Marketing And Selling Skills written by Catherine Alman MacDonagh and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
How To Capture And Keep Clients
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Author : Jennifer J. Rose
language : en
Publisher: American Bar Association
Release Date : 2005
How To Capture And Keep Clients written by Jennifer J. Rose and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Lawyers categories.
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.