Greek Tourism Posters A Journey In Time Through Art
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Greek Tourism Posters
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Author :
language : en
Publisher:
Release Date : 2007
Greek Tourism Posters written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Posters, Greek categories.
Greek Tourism Posters A Journey In Time Through Art
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Author :
language : en
Publisher:
Release Date : 2012
Greek Tourism Posters A Journey In Time Through Art written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Posters, Greek categories.
Women In Greek Advertisements In The 1960s
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Author : Johannis Tsoumas
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-05-22
Women In Greek Advertisements In The 1960s written by Johannis Tsoumas and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with History categories.
Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
Communication And Tourism
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Author : Michael Tsangaris
language : en
Publisher: CABI
Release Date : 2024-06-04
Communication And Tourism written by Michael Tsangaris and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
The nexus of human mobility and communication is intricate, and this volume uncovers the deep-rooted significance of tourism and media . From antiquity to modern day, Western communication systems have artfully crafted the allure of destinations, making places irresistible to the travellers. At its core, this book proposes that the impetus for travel is a primal human necessity, rooted in our inherent need for movement, consciousness expansion, and cultural development. Featuring Greek civilization as a case study, the book reveals how the rich cultural capital of modern Greece, long admired and assimilated by many global cultures, has immensely contributed to Greece's contemporary tourism "imaginary". Readers are challenged to look beyond prevailing practices where tourism management and marketing are the driving force for commercial exchange, but to encompass its broader essence as a vital human function, leading to richer experiences. It will be of interest to academics within areas related to tourism studies, mobility studies, mass media, communication and cultural studies.
The Geotourism Industry In The 21st Century
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Author : Bahram Nekouie Sadry
language : en
Publisher: CRC Press
Release Date : 2020-11-01
The Geotourism Industry In The 21st Century written by Bahram Nekouie Sadry and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Business & Economics categories.
Here is an engaging overview of the development of, definition of, and approach to modern geotourism, a growing movement to help sustain and showcase the distinctive geographical characteristics of many places around the world. This volume provides a clear conceptual framework with illustrative examples from all corners of the world to better understand abiotic nature-based tourism. The volume looks at the establishment and effective management of the over 140 UNESCO geoparks around the world and other travel and tourism destinations of interest for their significant historical, cultural, and frequently stunning physical attributes. With studies from a selection of geotourist areas, the volume explores urban geotourism, mining heritage, geomorphological landforms, geoheritage (based on cultural and historical interest), roadside geology of the U. S., community engagement and volunteer management programs, and much more. There is even a chapter on space and celestial geotourism.
The Rough Guide To Greek Islands
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Author : Rough Guides
language : en
Publisher: Rough Guides UK
Release Date : 2012-05-04
The Rough Guide To Greek Islands written by Rough Guides and has been published by Rough Guides UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Travel categories.
Now in its 8th edition, The Rough Guide to the Greek Islands is the definitive guidebook to this fantastic region. This new full-colour edition has been completely revamped and updated, keeping all our best features like the detailed background and a journalistic eye for detail but with, new user-friendly accommodation, eating reviews and crystal-clear maps. Get the low down on island hopping from Corfu to Kós, read insider tips on the best beaches to escape the crowds, discover the choicest resorts from boutique to backpacker. Read expert background on everything from Homer to hiking. As our readers put it: "simply the best guide you can get", "packed with accurate, practical detail", "the most complete, and the most readable and frank". Make the most of your time, with The Rough Guide to the Greek Islands. Now available in ePub format.
Arts Digest
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Author :
language : en
Publisher:
Release Date : 1983
Arts Digest written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Art categories.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2020-03-09
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Handbook On Tourism Destination Branding
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Author :
language : en
Publisher: World Tourism Organization (Unwto)
Release Date : 2009
Handbook On Tourism Destination Branding written by and has been published by World Tourism Organization (Unwto) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Encyclopedia Of Post Colonial Literatures In English
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Author : Eugene Benson
language : en
Publisher: Routledge
Release Date : 2004-11-30
Encyclopedia Of Post Colonial Literatures In English written by Eugene Benson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-30 with Literary Criticism categories.
" ... Documents the history and development of [Post-colonial literatures in English, together with English and American literature] and includes original research relating to the literatures of some 50 countries and territories. In more than 1,600 entries written by more than 600 internationally recognized scholars, it explores the effect of the colonial and post-colonial experience on literatures in English worldwide.