Growing Happy Clients
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Growing Happy Clients
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Author : Ward van Gasteren
language : en
Publisher: Ward van Gasteren
Release Date : 2020-11-18
Growing Happy Clients written by Ward van Gasteren and has been published by Ward van Gasteren this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony
Happy Customers Everywhere
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Author : Bernd Schmitt
language : en
Publisher: St. Martin's Press
Release Date : 2012-04-24
Happy Customers Everywhere written by Bernd Schmitt and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Growing Happy Kids
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Author : Maureen Healy
language : en
Publisher: Simon and Schuster
Release Date : 2012-04-03
Growing Happy Kids written by Maureen Healy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Family & Relationships categories.
Every parent wants his or her child to be happy and grow into a productive, fulfilled adult . . . and according to parenting expert Maureen Healy, the secret to that success is in providing a foundation of inner confidence. Parents and teachers know that confidence and inner strength are important attributes, but in an era where self-worth is often measured by possessions and attractiveness, most have no idea how to model true inner confidence for their kids or how to help them cultivate it. Real power—or inner confidence—is necessary to overcome obstacles, pursue our unique dreams, and be truly happy. Maureen Healy, a spiritual teacher with twenty years of experience as a child development expert, literally traveled the world from the Bronx to the base of the Himalayas to learn the connection between inner confidence and lasting happiness, and she shares that wealth of knowledge in Growing Happy Kids. Combining her Buddhist training, her background in child psychology, and the latest scientific research, Maureen shares her revolutionary model that defines inner confidence and cultivates a child's sense of optimism and connection. She explores each part of her system, which she called The Five Building Blocks of Confidence, with the mind of a scientist, yet the softness of a real parent who wants to raise strong, happy children. By using those building blocks—biology, beliefs, emotions, social, and spiritual—parents, teachers, and anyone who touches the life of a child can gain the skills necessary to foster happy kids who are strong, self-reliant, and confident. "In Growing Happy Kids, Maureen Healy has given us rich and valuable tools to assist us in honoring and supporting our children in building their self-confidence and helping them become happier. It is a MUST read for all parents, educators, and people who care." —Edwene Gaines, author of The Four Spiritual Laws of Prosperity "Drawing on her own extensive research and experience, Maureen Healy wisely leads parents and caregivers into the heart of awakening and activating the innate confidence with which every child is born. This is a book that parents will read over and over again." —Michael Bernard Beckwith, author of Spiritual Liberation: Fulfilling Your Soul's Potential
Growing Happy Kids
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Author : Maureen Healy
language : en
Publisher: Health Communications, Inc.
Release Date : 2012-04-03
Growing Happy Kids written by Maureen Healy and has been published by Health Communications, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with Family & Relationships categories.
Offers a parenting plan based on Buddhist training to raise inwardly strong children and the connection between inner confidence and lasting happiness.
The Revenue Growth Habit
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Author : Alex Goldfayn
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-07
The Revenue Growth Habit written by Alex Goldfayn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Business & Economics categories.
800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.
Grow The Pie
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Author : Alex Edmans
language : en
Publisher: Cambridge University Press
Release Date : 2020-03-26
Grow The Pie written by Alex Edmans and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26 with Business & Economics categories.
Companies can both serve society and generate profit. This book shows how - based on rigorous evidence and an actionable framework.
Growing Happy Healthy Young Minds
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Author : Ramesh Manocha
language : en
Publisher: Hachette UK
Release Date : 2018-09-13
Growing Happy Healthy Young Minds written by Ramesh Manocha and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-13 with Psychology categories.
The world is getting harder for young people, and for the people who care about them: parents, teachers, school counsellors and concerned relatives. Generation Next is an organisation that gathers experts in several fields to provide information for professionals - now that expertise is gathered in this volume for everyone else. Each chapter contains easily accessible information, along with more detail and resources for those who wish to find out more. In this comprehensive volume there will be the latest information on many topics, including: Helping young people get help for mental health problems Bullying Anxiety Depression Understanding self-harm Child sexual abuse Alcohol and Drugs and how to communicate with young people about them Teens, Parties and Alcohol: A practical guide to keeping them safe Eating Disorders Body Image Resilience and Positive Psychology Understanding the Teenage Brain Online Time Management
Customer Success
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Author : Nick Mehta
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-29
Customer Success written by Nick Mehta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Business & Economics categories.
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
The Referral Engine
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Author : John Jantsch
language : en
Publisher: Penguin
Release Date : 2010-05-13
The Referral Engine written by John Jantsch and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
How To Grow Your Small Business
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2023-03-14
How To Grow Your Small Business written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-14 with Business & Economics categories.
The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.