Growth Marketing Operations A Manual
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Growth Marketing Operations A Manual
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Author : Arash Amini
language : en
Publisher:
Release Date : 2020-11-17
Growth Marketing Operations A Manual written by Arash Amini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with categories.
Learn how to create media, ads, documents, and the programs to tie them all together. After 10 years of growthmarketing, I've helped everyone from startups to Fortune 1000 companies automate their growth marketing; not just their software, but the workflows that allow them to get more done for less. In the modern organization, there is a constant demand for sales and marketing collateral; the sales sheets, pitch decks, case studies, websites, videos, and blog posts that get and close prospective buyers. In this 2 hour course, you'll learn the answers to key questions such as: How does a real company need it's marketing automated? Who are the stakeholders involved in launching such a program? How do you manage the resources required to achieve success? And what are the main ways to setup your programs for maximum impact? These are the key answers you'll find in this quick course that covers the wide range of key issues growth marketing personnel need to address to touch revenue in the modern organization. Growth marketing is uniquely different days as there are new growth channels every year. This course is based mostly on supporting sales goals. That's why I created this course: so that anyone who wants to become a world-class growth marketer can do so quickly.
The Marketing Operations Handbook
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Author : Michael McKinnon
language : en
Publisher:
Release Date : 2021-11-11
The Marketing Operations Handbook written by Michael McKinnon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-11 with categories.
The discipline of marketing operations began back in 1923 when Scientific Advertising wrote "There is a science to advertising. Experienced advertisers have watched and recorded, tested, and logged, and left records of countless campaigns. In these conditions, advertising and merchandising become a science. Principles are learned and proven by repeated tests." Marketing operations remained in the shadows relegated to measuring radio spots, conducting market research, and analyzing UPC data to predict consumer buying behavior. Then the internet changed everything. Allowing marketers to track digital buying signals and respond with target messaging, marketers were opened up to a world of consumer data and technology. In the early 2000s, marketing departments bought technology at a rapid pace to keep up with the ever-changing demands of an increasingly sophisticated consumer. Modern marketing operations was born as CMOs realized their technology stacks would not deliver without oversight and governance. With over 8000 marketing technologies available today, Marketing Operations has become a critical function that is responsible for executing the CMO's strategy. The Marketing Operations Handbook will give you a roadmap for high-performing marketing operations groups. From assessing the maturity of the function, to conducting annual planning and delivering metrics that drive the business forward, this book gives you the tools needed to make your marketing operations department an indispensable part of your organization.
Marketing Focus
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Author : David T. Boroi
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-25
Marketing Focus written by David T. Boroi and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with categories.
The marketing function of most organizations continues to evolve at an exceedingly rapid pace. Primarily fueled by digital technologies, tools and trends, marketing teams are faced with a growing level of complexity in the way they operate. And, with this complexity comes an overwhelming number of choices and decisions, a need for speed to stay competitive, and ultimately higher levels of stress. There's also the problem with the inherent nature of how the marketing function is perceived and the typical makeup of its contributors. Part of its allure is the seemingly endless creative possibilities available for achieving growth or making an impact, as well as the need for experimentation as a means to better influence human behavior. The combination of higher levels of performance uncertainty, open-ended possibilities for strategic aim and rapid change of consumer preferences, can often lead to chaotic and uncontrolled environments. While some chaos is welcome and even necessary, not seeking to develop a more structured, sophisticated system or continuously striving to make operational improvements is a mistake. The FOCUS framework is a collection of concepts for helping a marketing team gain better focus on doing the work that really matters by achieving greater clarity, organization, control, alignment and sustainability around activities and initiatives. Distractions could include spending too much time on administrative, low value activities, chasing too many new ideas and constantly reinventing the wheel. With more focus, distractions can be reduced. While suited primarily for teams of many, the concepts of this book can be applied to teams of any size starting at one, simply scaling the approaches as necessary. This is not a comprehensive prescription, but rather a collection of tools and techniques to help you run marketing more efficiently and effectively. Given the overwhelming number of choices and options, a focused mindset can help keep sanity.
Sales Strategy For Business Growth
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Author : Julian Clay
language : en
Publisher: Thorogood Publishing
Release Date : 2013
Sales Strategy For Business Growth written by Julian Clay and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book is designed to help business owners construct and implement their sales strategy. The world is changing extremely quickly, with ever more competition entering different markets and making use of advancing technology.
Mastering Growth Marketing
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Author : Rishabh Dev
language : en
Publisher: Notion Press
Release Date : 2023-10-12
Mastering Growth Marketing written by Rishabh Dev and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-12 with categories.
Welcome to "Mastering Growth Marketing," a book that will equip you with the knowledge and skills needed to thrive in the dynamic world of growth marketing. Whether you are a seasoned marketer seeking to sharpen your expertise or a budding professional looking to embark on a successful growth marketing journey, this book is tailored to meet your needs. In this fast-paced era of digital transformation, growth marketing has emerged as a strategic approach to drive sustainable business growth. It goes beyond traditional marketing practices and embraces a mindset that constantly seeks innovation, adaptation, and optimization. By adopting a data-driven, customer-centric approach, growth marketers are able to identify and capitalize on untapped opportunities, leverage emerging technologies, and maximize results. Throughout this book, we combine real-world case studies, practical examples, and hands-on exercises to ensure that you have a well-rounded understanding of growth marketing principles and their application. We hope this book serves as your go-to resource for mastering growth marketing and achieving sustainable business growth. Get ready to embark on an exciting journey where innovation, optimization, and customer-centricity are your guiding principles. Let us dive in and revolutionize the way you approach growth. Happy growing!
Real Time Marketing For Business Growth
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Author : Monique Reece
language : en
Publisher: Pearson Education
Release Date : 2010-03-25
Real Time Marketing For Business Growth written by Monique Reece and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-25 with categories.
In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.
Guide Book For Sales Person
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Author : Berneice Rugga
language : en
Publisher: Independently Published
Release Date : 2021-08-13
Guide Book For Sales Person written by Berneice Rugga and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
This book is a shot in the arm for any marketer (or sales person) who is needing guidance and support. This is a how-to guide for high-growth marketing in complex selling environments, which tells you what to do it, shows you how to do it, and how to partner with sales to get the right results. This book is a how-to manual for B2B marketers to: - Become a trusted partner for sales teams to turn to for guidance. - Change the way marketing is done to better serve buyers. - Drive more revenue, growth and profitability.
The Owned Media Doctrine
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Author : Taulbee Jackson
language : en
Publisher: Archway Publishing
Release Date : 2013-07
The Owned Media Doctrine written by Taulbee Jackson and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07 with Business & Economics categories.
"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It's the marketer's field manual for today's two-way, real-time media environment. "In this remarkable - and remarkably useful - book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you'll keep on your desk forever (or at least until they have time to write the 2nd edition)." -Jay Baer - Convince & Convert "Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do." -Michael Grimes, VP, Omni-Channel Marketing at Finish Line "Everything in this book just makes so much sense! If the words "content" or "marketing" are anywhere in your job description do yourself a favor and read it cover to cover." -Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Marketing Operations Make The Transformation
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Author : Joe Barhoum
language : en
Publisher: Joe Barhoum
Release Date : 2019-06-03
Marketing Operations Make The Transformation written by Joe Barhoum and has been published by Joe Barhoum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-03 with Business & Economics categories.
This textbook covers how to leverage the behavior data provided by the rise of technology and eCommerce. Students shall learn how to the buying behavior of consumers can be captured and measured to strengthen marketing campaigns and infuse operational processes into their traditional workflows; proving their impact to revenue to all stakeholders.
Marketing Performance
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Author : Thomas Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2016-07-25
Marketing Performance written by Thomas Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-25 with Business & Economics categories.
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.