Guide To Advertising And Sales Promotion Law
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Guide To Advertising And Sales Promotion Law
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Author : Sallie Spilsbury
language : en
Publisher: Routledge
Release Date : 1998
Guide To Advertising And Sales Promotion Law written by Sallie Spilsbury and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.
Sales Promotion And Direct Marketing Law
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Author : Philip Circus
language : en
Publisher:
Release Date : 2002
Sales Promotion And Direct Marketing Law written by Philip Circus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising laws categories.
This newly updated handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area.
Sales Promotion And Advertising
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Author : Richard Bagehot
language : en
Publisher:
Release Date : 1993
Sales Promotion And Advertising written by Richard Bagehot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising - Law categories.
The creation of an advertising or promotional plan for a new product is an area full of potential legal problems. Sales Promotion and Advertising is a working guide to the laws governing the commercial activities of advertising, sales promotion and PR and the relationships created by this area of business.
Sales Promotion Law
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Author : Philip Circus
language : en
Publisher: MICHIE
Release Date : 1989
Sales Promotion Law written by Philip Circus and has been published by MICHIE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising laws categories.
Sales Promotion Law
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Author :
language : en
Publisher:
Release Date : 1995
Sales Promotion Law written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Essential Law For Marketers
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Author : Ardi Kolah
language : en
Publisher: Routledge
Release Date : 2012-06-25
Essential Law For Marketers written by Ardi Kolah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Sales Promotion
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Author :
language : en
Publisher:
Release Date : 1993
Sales Promotion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
International Advertising Law
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Author : Paul Jordan
language : en
Publisher: Globe Law and Business Limited
Release Date : 2014
International Advertising Law written by Paul Jordan and has been published by Globe Law and Business Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Advertising laws categories.
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).
Promotional Marketing Law
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Author : Philip Circus
language : en
Publisher: Bloomsbury Professional
Release Date : 2011-02-28
Promotional Marketing Law written by Philip Circus and has been published by Bloomsbury Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-28 with Law categories.
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
The Law Of Advertising Marketing And Promotions
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Author : David H. Bernstein
language : en
Publisher: Law Journal Seminars Press
Release Date : 2017-10-28
The Law Of Advertising Marketing And Promotions written by David H. Bernstein and has been published by Law Journal Seminars Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-28 with Law categories.
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.