Guidebook Digital Nudging For Sustainable Consumer Delivery Choices
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Guidebook Digital Nudging For Sustainable Consumer Delivery Choices
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Author : Michael Thelen
language : en
Publisher: BoD – Books on Demand
Release Date : 2025-06-20
Guidebook Digital Nudging For Sustainable Consumer Delivery Choices written by Michael Thelen and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-20 with Computers categories.
Local policy-makers and regulators (e.g., city representatives) and logistics providers are faced with the challenge of promoting sustainable logistics in order to reduce CO2 emissions, improve air quality, reduce noise, alleviate traffic congestion and make suburban and urban areas more livable. However, the use of supply-side measures (e.g., the procurement of clean delivery vehicles) must be accompanied by aligned demand-side measures to promote, encourage and incentivise consumers to choose these options when it is offered to them. In the context of online shopping, such demand-side measures can take the form of digital nudges on online shops to subtly guide shoppers to choose the sustabinable delivery option (which operate without restrictions or bans). A certain level of infrastructure (e.g., cargo bikes, pick-up stations and parcel lockers) need to be there for people to use it, however, understanding and fostering the public's personal capabilities and motivations is also paramount. The purpose of this guidebook is to provide a comprehensive, actionable approach to designing digital interventions that promote sustainable consumer delivery choices on e-commerce sites. Drawing on the latest behavioral science models, such as the COM-B Model (Michie et al., 2011), and offering step-by-step guidance on applying digital nudging, this guidebook aims to empower you to craft effective behavior change campaigns. By applying the insights and tools within, the guidebook seeks to support the creation of more sustainable, efficient, and consumer-friendly logistics system. This guidebook was produced as part of the SuCoLo project, which has been funded by the Austrian Federal Ministry of Climate Action, Environment, Energy, Mobility, Innovation and Technology under the Driving Urban Transitions Partnership, which has been co-funded by the European Union under grant agreement no. 905465. Further information on the project can be found at https://sucolo.eu/.
Behavioural Public Policy
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Author : Adam Oliver
language : en
Publisher: Cambridge University Press
Release Date : 2013-10-24
Behavioural Public Policy written by Adam Oliver and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-24 with Business & Economics categories.
In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
Regulatory Policy And Behavioural Economics
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Author : Pete Lunn
language : en
Publisher: OCDE
Release Date : 2014
Regulatory Policy And Behavioural Economics written by Pete Lunn and has been published by OCDE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Over the past five years, behavioural economics has been rapidly propelled from the margins of economic analysis towards the policy mainstream. In this context, this study offers an international review of the initial applications of behavioural economics to policy, with a particular focus on regulatory policy. It describes the extent to which behavioural findings have begun to influence public policy in a number of OECD countries, referring to a total of more than 60 instances, the majority of which concern regulatory policy.
Research Handbook On Nudges And Society
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Author : Cass R. Sunstein
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-11-03
Research Handbook On Nudges And Society written by Cass R. Sunstein and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-03 with Psychology categories.
This timely Research Handbook offers offers a comprehensive examination of the growing field of nudging and its impact on society. The editors, Cass R. Sunstein and Lucia A. Reisch provide readers with a detailed exploration of the theoretical and empirical work on nudging, as well as an understanding of current and likely future developments in the field. Divided into six key thematic parts, the Research Handbook covers everything from the foundations of nudging to its use in government and private organizations.
Inspiring Sustainable Behaviour
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Author : Oliver Payne
language : en
Publisher: Routledge
Release Date : 2013-05-07
Inspiring Sustainable Behaviour written by Oliver Payne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.
Understanding Behavior In The Context Of Time
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Author : Alan Strathman
language : en
Publisher: Psychology Press
Release Date : 2006-04-21
Understanding Behavior In The Context Of Time written by Alan Strathman and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Psychology categories.
Understanding Behavior in the Context of Time reviews the research on temporal orientation and brings together the disparate social behaviors influenced by time perspective. Organized into four sections, each chapter includes theory, research, applications, and directions for future research. Some chapters outline novel theoretical approaches that help to expand and/or integrate existing theories. The second part focuses on individual level processes and reviews the conceptualization, measurement, and lifespan development of time orientation; the outcomes associated with various time orientations; and how temporal factors influence attitudes and persuasion. Part three explores the role of time within interpersonal and group level processes as applied to such areas as close relationships, group cooperation, aggression, organizational behavior, pro-environmental behavior, and cultural issues. This book will be of interest to social and personality psychologists, and the book's applied emphasis will appeal to health, environmental, and industrial psychologists.
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
The Business Guide To Sustainability
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Author : Darcy E. Hitchcock
language : en
Publisher: Earthscan
Release Date : 2009
The Business Guide To Sustainability written by Darcy E. Hitchcock and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
First edition: Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers, business owners, organizational leaders and aspiring environmental managers/sustainability coordinators to improve their organization's environmental, social and economic performance. The authors demystify 'sustainability', untangle the plethora of sustainability frameworks, tools and practices, and make it easy for the average person in any organization to move towards sustainability. Organized by sector (manufacturing, services and office operations, and government) and common organizational functions (senior management, facilities, human resources, purchasing, environmental affairs and compliance, marketing and public relations, and finance and accounting), the authors show how organizations can incorporate sustainability into their everyday work through the application of useful tools and self-assessments. This fully updated edition includes a new chapter on information and communication technology (ICT). The authors have also added many new facts, stories, practices and resources throughout the book to keep up with this rapidly emerging field and have updated their widely used SCORE sustainability assessment.
Handbook Of Research On Sustainable Consumption
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Author : Lucia A. Reisch
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-02-27
Handbook Of Research On Sustainable Consumption written by Lucia A. Reisch and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Political Science categories.
This Handbook compiles the state of the art of current research on sustainable consumption from the world�s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are fac
Consumer Happiness Multiple Perspectives
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Author : Tanusree Dutta
language : en
Publisher: Springer Nature
Release Date : 2021-05-05
Consumer Happiness Multiple Perspectives written by Tanusree Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Technology & Engineering categories.
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.