Consumer Happiness Multiple Perspectives
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Consumer Happiness Multiple Perspectives
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Author : Tanusree Dutta
language : en
Publisher: Springer Nature
Release Date : 2021-05-05
Consumer Happiness Multiple Perspectives written by Tanusree Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Technology & Engineering categories.
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
Rising Consumer Materialism
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Author : Afia Khalid
language : en
Publisher: Routledge
Release Date : 2017-11-03
Rising Consumer Materialism written by Afia Khalid and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Consumption And Well Being In The Material World
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Author : Miriam Tatzel
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-30
Consumption And Well Being In The Material World written by Miriam Tatzel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Psychology categories.
This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environmental well-being. How can we use the money and possessions in our lives in the service of well-being? Apparently not by being materialistic. Can we benefit from the many wonders of the marketplace -- in technology, convenience and aesthetics -- without falling prey to the lures and dangers of excessive material preoccupation? Can we meet our material needs in ways that nourish growth and well-being? The authors of the chapters in this volume are on-going researchers into such questions. Herein you can learn about the hedonic benefits of thrift and of spending on experiences; how possessions can be beneficial; how different types of consumers spend money; cultural variations in conceptions of the "good life;" how we might reconcile environmental and consumer well-being; and how to measure the whole of human, economic, and environmental well-being. Taken all together, this collection finds grounds for compatibility between what's good for the consumer and what's good for the environment. This volume appeals to academics, professionals, students and others interested in materialism and consumer well-being.
Satisfaction A Behavioral Perspective On The Consumer
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Author : Richard L. Oliver
language : en
Publisher: Routledge
Release Date : 2014-12-18
Satisfaction A Behavioral Perspective On The Consumer written by Richard L. Oliver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
The Power Of Communicating The Family Firm Status
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Author : Margarete Rosina
language : en
Publisher: Springer Gabler
Release Date : 2017-10-05
The Power Of Communicating The Family Firm Status written by Margarete Rosina and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to “doing good”, namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.
Critical Perspectives In Happiness Research
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Author : Luka Zevnik
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-04-07
Critical Perspectives In Happiness Research written by Luka Zevnik and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-07 with Social Science categories.
This book presents an interdisciplinary exploration of the origins of happiness in the modern Western culture and makes the argument that happiness is not universal but is instead a culturally and historically specific experience, characteristic only to the Western world. It begins with an overview of the main research approaches to happiness and then studies the important but elusive theme in the context of culture and relations of power. The second part of the book analyses the social, religious, ethical and political processes that lead to the emergence of the experience of happiness, including consumer culture in contemporary societies. It presents an analysis of the medieval Christian experience which concludes that the modern experience of happiness only emerged in the 17th and 18th century, when the ideal of human existence increasingly started to be pursued in the present life. In its conclusion, this book explores the concept of modernization as the collective pursuit of happiness.
Consuming Happiness
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Author : Mehita Iqani
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27
Consuming Happiness written by Mehita Iqani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it. This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.
Leadership Perspectives On Effective Intergenerational Communication And Management
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Author : Ince, Fatma
language : en
Publisher: IGI Global
Release Date : 2023-01-23
Leadership Perspectives On Effective Intergenerational Communication And Management written by Ince, Fatma and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-23 with Business & Economics categories.
Rapid developments are taking place within society and organizations. They demand a flexible, responsive, and competent workforce. Demographic shifts and the increasing shortfall of young workers have resulted in increasing demand for the intergenerational workplace. Retaining multicultural workers is practiced in some countries to make use of their rich expertise. Experienced older workers are no longer seen as a burden to the economy. On the contrary, practices such as senior entrepreneurship are also popular. Similarly, while technological development and differences among employees are discussed in leadership issues, diversity is also included. Leadership Perspectives on Effective Intergenerational Communication and Management examines the differences between monocultural workers and intergenerational workers in Western and Eastern companies. It investigates the technological developments such as Industry 4.0 at the societal or industry levels. Covering topics such as intergenerational diversity, organizational interactions, and employee satisfaction, this premier reference source is an excellent resource for business leaders and executives, human resource managers, sociologists, students and educators of higher education, librarians, researchers, and academicians.
Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 2011
Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
Pursuing Happiness
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Author : Stanley Lebergott
language : en
Publisher: Princeton University Press
Release Date : 2014-07-14
Pursuing Happiness written by Stanley Lebergott and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees consumers seeking to make an uncertain and often cruel world into a pleasanter and more convenient place--and, for the most part, succeeding. With refreshing common sense, he reminds us of what many "luxuries" have meant, especially for women: increased income since 1900 has been used largely to lighten the backbreaking labor once required by household chores. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.