Consumer Happiness Multiple Perspectives
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Consumer Happiness Multiple Perspectives
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Author : Tanusree Dutta
language : en
Publisher: Springer Nature
Release Date : 2021-05-05
Consumer Happiness Multiple Perspectives written by Tanusree Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Technology & Engineering categories.
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
Development Of Happiness In The Contemporary World
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Author :
language : en
Publisher: BRILL
Release Date : 2025-07-24
Development Of Happiness In The Contemporary World written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-24 with Social Science categories.
Development of Happiness in the Contemporary World challenges how we measure success, asking: Is GDP enough to define progress?. This book takes you on a journey from traditional economic measures to groundbreaking models like Doughnut Economics, blending cutting-edge research with compelling examples. It uncovers how alternative frameworks better capture well-being, sustainability, and equity in today’s world. Featuring rare insights and fresh data, it connects economic theory with real-life solutions to global challenges. Whether you’re a policymaker, economist, or curious reader, this book equips you with the tools to rethink prosperity and create a happier, more sustainable future. Contributors are: Nermin Akarçay, Merve Özcan Altan, Barış Çağirkan, Arif Bağbaşlioğlu, Necmettin Çelik, Gözde Ersöz, Eylül Kabakçi Günay, Gökmen Kantar, Gül Huyugüzel Kişla, Özge Kozal, Begüm Yurteri Kösedağli, Burcu Türkcan, Ulviye Tüfekçi Yaman, Meltem İnce Yenilmez, and Hakan Yildirim.
Ethical Ai And Data Management Strategies In Marketing
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Ethical Ai And Data Management Strategies In Marketing written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Satisfaction A Behavioral Perspective On The Consumer
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Author : Richard L. Oliver
language : en
Publisher: Routledge
Release Date : 2014-12-18
Satisfaction A Behavioral Perspective On The Consumer written by Richard L. Oliver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
The Ethics Gap In The Engineering Of The Future
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Author : Spyridon Stelios
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-11-25
The Ethics Gap In The Engineering Of The Future written by Spyridon Stelios and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-25 with Social Science categories.
Challenging readers to think about our moral compasses and the multifaceted impact of technology on our everyday lives, this collection is an insightful look into engineering ethics and the technology of tomorrow.
The Palgrave Handbook Of Sustainability In Fashion
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Author : Claudia E. Henninger
language : en
Publisher: Springer Nature
Release Date : 2024-12-29
The Palgrave Handbook Of Sustainability In Fashion written by Claudia E. Henninger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-29 with Business & Economics categories.
The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry landscape, from new digital technologies that enhance zero waste productions, the emergence of the digital platform economy, to the development of innovative materials. This Handbook captures key innovations within the fashion industry and brings together work from leading academics, but also practitioners in the field. Offering a comprehensive and global perspective, it covers core topics such as: technological innovations and their impact on sustainable fashion, alternative models of consumption, the circular economy, the role of activism and the future of sustainable fashion. With clear managerial implications, chapters uniquely supplement conceptual work with short practitioner-led case studies that bridge the gap between theory and practice, making this a valuable resource for students and researchers.
Assessing Service Quality
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Author : Peter Hernon
language : en
Publisher: American Library Association
Release Date : 2010-01-19
Assessing Service Quality written by Peter Hernon and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-19 with Business & Economics categories.
This classic book is brought fully up to date as Hernon and Altman integrate the use of technology into the customer experience. They offer solid, practical ideas for developing a customer service plan that meets the library's customer-focused mission, vision, and goals, challenging librarians to think about customer service in new ways.
Advances In Sport Science Latest Findings And New Scientific Proposals
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Author : Rubén Maneiro
language : en
Publisher: Frontiers Media SA
Release Date : 2022-05-24
Advances In Sport Science Latest Findings And New Scientific Proposals written by Rubén Maneiro and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Science categories.
A Research Agenda For Brand Management In A New Era Of Consumerism
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Author : Ceridwyn King
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-09-06
A Research Agenda For Brand Management In A New Era Of Consumerism written by Ceridwyn King and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-06 with Business & Economics categories.
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
The Rise Of Positive Luxury
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Author : Wided Batat
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-21
The Rise Of Positive Luxury written by Wided Batat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-21 with Business & Economics categories.
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.