Satisfaction A Behavioral Perspective On The Consumer
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Satisfaction A Behavioral Perspective On The Consumer
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Author : Richard L. Oliver
language : en
Publisher: Routledge
Release Date : 2014-12-18
Satisfaction A Behavioral Perspective On The Consumer written by Richard L. Oliver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Service Quality
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Author : Roland T. Rust
language : en
Publisher: SAGE
Release Date : 1994
Service Quality written by Roland T. Rust and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Consumer Psychology In Behavioral Perspective
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Author : Gordon Foxall
language : en
Publisher: Beard Books
Release Date : 2004-12
Consumer Psychology In Behavioral Perspective written by Gordon Foxall and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12 with Psychology categories.
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Interpreting Consumer Choice
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2009-09-10
Interpreting Consumer Choice written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
The Behavioral Perspective Model Of Purchase And Consumption
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Author : G. R. Foxall
language : en
Publisher:
Release Date : 1993
The Behavioral Perspective Model Of Purchase And Consumption written by G. R. Foxall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumer behavior categories.
Consumers In Context
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2016-01-29
Consumers In Context written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Emotion And Reason In Consumer Behavior
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Author : Arjun Chaudhuri
language : en
Publisher: Routledge
Release Date : 2006-08-14
Emotion And Reason In Consumer Behavior written by Arjun Chaudhuri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Consumer Psychology In Behavioural Perspective
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Author : Gordon R. Foxall
language : en
Publisher:
Release Date : 1991-02-01
Consumer Psychology In Behavioural Perspective written by Gordon R. Foxall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-01 with Psychology categories.
The Psychology Of Consumer Behavior
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Author : Brian Mullen
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
The Psychology Of Consumer Behavior written by Brian Mullen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Perspectives In Consumer Behavior
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Author : Harold H. Kassarjian
language : en
Publisher:
Release Date : 1991
Perspectives In Consumer Behavior written by Harold H. Kassarjian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Forbrugeradfærd categories.