Hallmark Tourist Events
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Hallmark Tourist Events
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Author : Colin Michael Hall
language : en
Publisher: Jacaranda
Release Date : 1992
Hallmark Tourist Events written by Colin Michael Hall and has been published by Jacaranda this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
In this book Hall charts the history and definition of haallmark events, particulary in relation to tourism development and marketing. He then considers the planning implications and their economic dimension. marketing questions are tackeld in detail, and this is followed by a consideration of social and political issues. The final three chapters consider the crucial planning dimension- incl. those related to smaller scale community events and festifals - and provides a workable strategy for the design and management of hallmark events.
Evaluating The Tourism Impacts Of Hallmark Events
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Author : Herbert William Faulkner
language : en
Publisher:
Release Date : 1993
Evaluating The Tourism Impacts Of Hallmark Events written by Herbert William Faulkner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Congresses and conventions categories.
The Planning And Evaluation Of Hallmark Events
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Author : Geoffrey J. Syme
language : en
Publisher:
Release Date : 1989
The Planning And Evaluation Of Hallmark Events written by Geoffrey J. Syme and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Recueil des articles et présentations de la conférence. Analyse, définition, méthodologie et évaluation des grands évènements touristiques (hallmark events). Aspects et études de cas. De sensibilité australienne, la diversité des auteurs et des cas abordés en font un ouvrage intéressant bien qu'un peu daté. La troisième partie analyse l'impact des évènements (Coupe de l'America, Formule 1) aux niveaux politiques, économiques, urbanistiques et psychologiques.
Leisure Recreation And Events In Hospitality And Tourism
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Author : Pralay Ganguly
language : en
Publisher: I K International Pvt Ltd
Release Date : 2024-02-12
Leisure Recreation And Events In Hospitality And Tourism written by Pralay Ganguly and has been published by I K International Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
In the present-day hospitality industry, professionals are required to actively pursue technological advancements and incorporate sustainability principles into their event planning. The utmost priority for the hospitality and tourism sector lies in ensuring the leisure, opulence, and comfort of their visitors. This ever-evolving industry dedicates its resources to offering exceptional facilities, engaging activities, and impeccable services to both the community and stakeholders. To cater to significant occasions such as festivals, conferences, ceremonies, weddings, formal parties, concerts, and conventions, the hospitality industry provides an extensive array of recreational amenities to its guests. This comprehensive guide delves into event planning, encompassing the creation of innovative concepts, meticulous brand analysis, identification of target audience segments, and the seamless organization of all technical aspects leading up to the event's grand debut. Furthermore, leisure and recreation, encompassing a diverse range of both active and passive activities that travelers engage in during their journeys or leisure time, form integral components of the hospitality and tourism curriculum. This book is meant for degree and diploma programs of hospitality and tourism.
The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006tm In Germany And The City Of Hanover
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Author : Barbara Boron
language : en
Publisher: GRIN Verlag
Release Date : 2015-10-28
The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006tm In Germany And The City Of Hanover written by Barbara Boron and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Tourism, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international sporting events on the image of the host country or host city. The FIFA World Cup 2006TM serves as a case example, out of the host cities Hanover has been picked as an example. Within the dissertation the following research questions will be explored and answered: •Does image change happen due to international sporting events? •If so is it positive or negative? •Does the image change seem to be the same for host country and host city? •Are image changes related to the level of involvement and type of ecperience the people have? •Do image changes due to international sporting events have an influence on the people’s future travel plans? Should such sporting events therefore be of importance in destination management? The answers were derived of secondary and primary data; an online survey has been conducted by the author for the purpose of this dissertation in which over 400 people participated. The findings of this survey have been supported through findings of two further surveys, one undertaken on behalf of the German Tourism board and one by the international student organisation AIESEC, who also have been examining issues concerning the FIFA World Cup 2006TM.
Event Studies
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Author : Donald Getz
language : en
Publisher: Routledge
Release Date : 2016-02-22
Event Studies written by Donald Getz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Business & Economics categories.
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Tourism Events In Asia
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Author : Azizul Hassan
language : en
Publisher: Routledge
Release Date : 2018-12-07
Tourism Events In Asia written by Azizul Hassan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Key Concepts In Event Management
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Author : Bernadette Quinn
language : en
Publisher: SAGE
Release Date : 2013-03-25
Key Concepts In Event Management written by Bernadette Quinn and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-25 with Business & Economics categories.
"I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory." - Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth "An essential events managment reference handbook which addresses a number of key issues within the industry. A very interesting read!" - Thomas Fletcher, Liverpool John Moores University In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered. This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field. Written with academic rigour yet accessible at the same time, Quinn proves herself to be an outstanding communicator and stimulator of knowledge. International in content and timely in its up to date coverage of key topics, this will be an invaluable reference source for students from of Event Management, Hospitality Management, Tourism Management, and Sport and Leisure Management.
Sport Tourism Destinations
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Author : James Higham
language : en
Publisher: Routledge
Release Date : 2007-03-30
Sport Tourism Destinations written by James Higham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Global Tourist Behavior
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2012-11-12
Global Tourist Behavior written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.