The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006tm In Germany And The City Of Hanover
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The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006tm In Germany And The City Of Hanover
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Author : Barbara Boron
language : en
Publisher: GRIN Verlag
Release Date : 2015-10-28
The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006tm In Germany And The City Of Hanover written by Barbara Boron and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Travel categories.
Master's Thesis from the year 2006 in the subject Tourism - Miscellaneous, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international sporting events on the image of the host country or host city. The FIFA World Cup 2006TM serves as a case example, out of the host cities Hanover has been picked as an example. Within the dissertation the following research questions will be explored and answered: •Does image change happen due to international sporting events? •If so is it positive or negative? •Does the image change seem to be the same for host country and host city? •Are image changes related to the level of involvement and type of ecperience the people have? •Do image changes due to international sporting events have an influence on the people’s future travel plans? Should such sporting events therefore be of importance in destination management? The answers were derived of secondary and primary data; an online survey has been conducted by the author for the purpose of this dissertation in which over 400 people participated. The findings of this survey have been supported through findings of two further surveys, one undertaken on behalf of the German Tourism board and one by the international student organisation AIESEC, who also have been examining issues concerning the FIFA World Cup 2006TM.
The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006 Tm In Germany And The City Of Hanover
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Author : Barbara Boron
language : en
Publisher:
Release Date : 2015-11-06
The Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006 Tm In Germany And The City Of Hanover written by Barbara Boron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with categories.
Master's Thesis from the year 2006 in the subject Tourism, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international sporting events on the image of the host country or host city. The FIFA World Cup 2006 serves as a case example, out of the host cities Hanover has been picked as an example. Within the dissertation the following research questions will be explored and answered: Does image change happen due to international sporting events? If so is it positive or negative? Does the image change seem to be the same for host country and host city? Are image changes related to the level of involvement and type of ecperience the people have? Do image changes due to international sporting events have an influence on the people's future travel plans? Should such sporting events therefore be of importance in destination management? The answers were derived of secondary and primary data; an online survey has been conducted by the author for the purpose of this dissertation in which over 400 people participated. The findings of this survey have been supported through findings of two further surveys, one undertaken on behalf of the German Tourism board and one by the international student organisation AIESEC, who also have been examining issues concerning the FIFA World Cup 2006 ."
Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006 Tm In Germany And The City Of Hanover
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Author : BARBARA. BORON
language : en
Publisher:
Release Date : 2015
Influence Of International Sporting Events On The Image Of Tourist Destinations The Fifa World Cup 2006 Tm In Germany And The City Of Hanover written by BARBARA. BORON and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Sport Tourism Destinations
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Author : James E. S. Higham
language : en
Publisher: Routledge
Release Date : 2005
Sport Tourism Destinations written by James E. S. Higham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
With contributions from international experts, this book examines the dramatic effects sports tourism has on the economy and future of tourism destinations.
The Impact Of A Mega Sports Event For A Nation
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Author : Anja Wyludda
language : en
Publisher: GRIN Verlag
Release Date : 2009-06
The Impact Of A Mega Sports Event For A Nation written by Anja Wyludda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with Social Science categories.
Seminar paper from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 7 (2,3), Copenhagen Business School, course: Sports Economics, language: English, abstract: The assignment answers the question which impacts a mega sports event like the FIFA World Cup 2006 in Germany can have on a nation. Cultural, environmental and economic effects - or tangible and intangible effects - are analysed in this case. The cultural impact on Germany was significant. The supporting programme of the World Cup helped to increase Germany's reputation all over the world and improved its hospitality image worldwide. Environmental aspects were in the focus during the World Cup and several important actions helped to solve problems like waste management, water consumption and electricity consumption. The sustainability of these actions has to be observed in the future. The economic aspect was less significant. Although Germany invested large sums in infrastructure and stadiums, and had earnings of 500 million Euros from tourists, the growth in GDP is negligible. This is a general problem in large economies, because a movement of GDP needs extremely high monetary items. But in conclusion the FIFA World Cup 2006 was a success. Not from an economic point of view but with regard to international relationships and the reputation of Germany. A mega sports event needs a careful planning and a high willingness to invest money in infrastructure and venues. Then the impact can be very positive and must not be measured only from a financial point of view.
Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context
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Author :
language : en
Publisher:
Release Date : 2022
Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. This research considered the Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis and regression. Data were collected by structured questionnaires with a sample of (n = 274) international respondents with high international travel experience.
Networking Within The Tourism Industry
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Author : Michael Schumacher
language : en
Publisher: GRIN Verlag
Release Date : 2010-06-30
Networking Within The Tourism Industry written by Michael Schumacher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Travel categories.
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,8, (International University of Applied Sciences), language: English, abstract: As research around the impacts of Mega Sport Events on host cities and regions reached is peaking in the aftermath of the FIFA World Cup 2006, the UEFA European Football Championship 2008 and the Beijing Summer Games 2008 the topic of cooperation and networking has been widely neglected in regard to MSEs. With the focus on the tourism industry of hosting regions, this work tries to start to change this, as an exploratory approach towards finding out more about the interrelationship of those two topics in tourism. As both, MSEs and cooperation are gaining more and more interest within tourism research this should also be seen as an approach to combine both to motivate further research. Methodologically this is realized by conducting expert interview with five industry experts with valuable experience in preparing, hosting and also benefiting from a Mega Sport Event. The expert interview, as the primary research part of this work is based on the cooperation concept of Axelrod’s game theory. This basis was used to design, conduct and analyze the primary research part of this thesis. Essentially, the thesis should be interpreted as a scientific approach to present the combination of the topics of Mega Sport Events and cooperation in tourism.
Football World Cup 2010 In South Africa
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Author : Matthias Moll
language : en
Publisher: diplom.de
Release Date : 2009-02-02
Football World Cup 2010 In South Africa written by Matthias Moll and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-02 with Business & Economics categories.
Inhaltsangabe:Introduction: The government will leave no stone unturned to ensure that everything is done to host a tournament that meets the expectations of billions of football fans across the world . Together we will ensure the resounding success of the first FIFA African World Cup . With these words, the President of South Africa, Thabo Mbeki, promised football fans all around the world an amazing sporting event after his country was chosen to be the host of the Football World Cup (FWC) 2010. In its almost 80-year history, it is the first time this enormous sporting event will be held on African soil. Because of the big media interest and the increasing requirements of infrastructure, the FWC is a big challenge for the whole host country and especially the venues. But on the other hand the tournament offers great opportunities for the cities and municipalities to gain more international prestige and to become popular travel destinations. Such a huge event attracts millions of people from all over the globe, who come to support their team or just to enjoy the entire atmosphere around the event. Currently, nine South African host cities are busy at work to demonstrate to the whole world that their country is able to arrange an outstanding tournament. They have taken on a heavy burden, in order to bear comparison with the former host country Germany. The president of the FIFA, Sepp Blatter called the very successful football event in 2006 the best World Cup of all time. Actually, the well organised German Football Party of 2006 is not South Africa's main problem at the moment. The workers that are building the stadiums were on strikes a few months ago. The Nelson Mandela Bay Stadium in Port Elizabeth was even dropped as a site for the Confederations Cup in 2009 because construction has fallen behind schedule. The crime rate in the country is extremely high and the poverty in certain areas is still a big problem. If that were not enough, a former professional football player from Austria was killed on a golf course in Durban, during the FIFA draw and a few weeks ago, the media report on xenophobic attacks in local townships. Unfortunately, all this bad news overshadowed the anticipation concerning the big event. In any case, South Africa is a country that has much to offer tourists from all around the world. The vast majority of the South Africans are friendly people that live in a country with beautiful landscapes, beaches, mountains and [...]
The International Tourism Effect Of Hosting The Olympic Games And The Fifa World Cup
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Author : Christopher Vierhaus
language : en
Publisher:
Release Date : 2018
The International Tourism Effect Of Hosting The Olympic Games And The Fifa World Cup written by Christopher Vierhaus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
This study analyzes whether hosting mega-sporting events is a useful marketing platform for countries to promote international tourism on a longer term basis.
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Author :
language : en
Publisher:
Release Date :
written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.