Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context
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Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context
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Author :
language : en
Publisher:
Release Date : 2022
Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. This research considered the Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis and regression. Data were collected by structured questionnaires with a sample of (n = 274) international respondents with high international travel experience.
Japan Korea And The 2002 World Cup
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Author : John Horne
language : en
Publisher: Psychology Press
Release Date : 2002
Japan Korea And The 2002 World Cup written by John Horne and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with History categories.
This fascinating collection of papers examines the background to the 2002 World Cup Finals, to be held in Korea and Japan, and explores the event's profound social, cultural, political and economic significance.
Proceedings Of The 2024 2nd International Conference On Language Innovative Education And Cultural Communication Clec 2024
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Author : Intakhab Alam Khan
language : en
Publisher: Springer Nature
Release Date : 2024-07-02
Proceedings Of The 2024 2nd International Conference On Language Innovative Education And Cultural Communication Clec 2024 written by Intakhab Alam Khan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-02 with Education categories.
This is an open access book. CLEC 2024 was held in Wuhan during April 19–21, 2024. The conference will focus on the language, innovative education and cultural communication, discuss the key challenges and research directions faced by the development of this field, in order to promote the development and application of theories and technologies in this field in universities and enterprises, and provide innovative scholars who focus on this research field, engineers and industry experts provide a favorable platform for exchanging new ideas and presenting research results.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Mega Event Cities Urban Legacies Of Global Sports Events
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Author : Valerie Viehoff
language : en
Publisher: Routledge
Release Date : 2016-03-02
Mega Event Cities Urban Legacies Of Global Sports Events written by Valerie Viehoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Political Science categories.
Mega-events represent an important moment in the life of a city, providing a useful lens through which we may analyse their cultural, social, political and economic development. In the wake of the International Olympic Committee’s (IOC’s) concerns about ’gigantism’ and wider public concerns about rising costs, it was imperative in the C21st to demonstrate the long term benefits that arose for the city and nations from hosting premier sporting events. ’London 2012’ was the first to integrate the concept of legacy from the moment a bid to host the Olympic and Paralympic Games was being considered. London proposed an ambitious programme of urban renewal for East London. Subsequent host city bids have adopted the ’legacy narrative’ and, as this book demonstrates, aligned this to major schemes of urban development and renewal. Bringing together scholars, practitioners and policy makers, this book focuses upon the legacies sought by cities that host major sports events. It analyses how governments, the IOC and others define and measure ’legacy’. It also focuses upon the challenges and opportunities facing future host cities of mega-events, looking at their aspirations and the intended impact upon their domestic and international development. It questions what the global shift in geographical location of mega-events means for sports development and the business of sport, what the attractions are for cities seeking to harness the hosting of a mega-event, and whether there may be longer term consequences for the bidding and hosting major sporting events in the wake of the widespread social unrest that accompanied the preparations in Brazil for hosting the FIFA World Cup (2014) and the summer Olympics (2016) and in Turkey, where there was significant opposition to bid for the 2020 summer Olympiad.
Sport And Tourism
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Author : James Higham
language : en
Publisher: Routledge
Release Date : 2010-05-04
Sport And Tourism written by James Higham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Sport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism. This is a ground-breaking text, which: Critically explores the wider manifestations of sport-related tourism and mobility Addresses key themes such as globalization, mobility and identity Explores the unique interrelationship that exists in a sport tourism context between activity, people and place Includes case studies written by a range of leading scholars from around the world Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.
The Sage Handbook Of Sport Management
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Author : Russell Hoye
language : en
Publisher: SAGE
Release Date : 2016-11-15
The Sage Handbook Of Sport Management written by Russell Hoye and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Business & Economics categories.
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
Nation Branding
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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2015-08-27
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Urban Events Place Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-10-01
Urban Events Place Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Sport Tourism And National Identities
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Author : John Harris
language : en
Publisher: Routledge
Release Date : 2016-03-23
Sport Tourism And National Identities written by John Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Social Science categories.
The role of both sport and tourism in the (re)creation and (re)presentation of national identities is well established, yet relatively little work has critically explored the inter-relationship between sport, tourism and the creation and maintenance of national identities. Despite the advances of globalization, the nation continues to be an important part of both sport and tourism discourse and offers fertile ground for the exploration of identities in postmodern society. The chapters in this collection consider the significance of important sports events and how this is understood in relation to the collective identities of some countries. Authors outline some of the ways in which the nation matters, and consider how and why national identities are important in contemporary sport tourism. This book was originally published as a special issue of the Journal of Sport & Tourism.